Pet Rock
 The Pet Rock "Pet Carrier", which doubled as its packaging | |
| Type | Collectible toy |
|---|---|
| Inventor(s) | Gary Dahl |
| Country | USA |
| Availability | 1975– |
| Materials | Rock |
Pet Rock is a collectible toy made in 1975 by advertising executive Gary Dahl. They were rocks packaged in custom cardboard boxes[1] complete with ventilation holes and straw bedding imitating a pet carrier.[2] The fad lasted about six months, ending after a short increase in sales during the Christmas season of December 1975. Although by February 1976 they were discounted due to lower sales, Dahl sold over one million Pet Rocks for $4 each,[1] and became a millionaire.[3][4][5]
History
[edit]Gary Dahl came up with the idea in a bar while listening to his friends complain about their pets; this gave him the idea for the perfect "pet": a rock.[2] A rock would not need to be fed, walked, bathed, or groomed, and it would not die, become sick, or be disobedient. Dahl said that they were to be the perfect pets and joked about it with his friends before eventually producing Pet Rocks as toys in 1975.[6]
In 2022, the toy company Super Impulse purchased the rights to the Pet Rock, reviving the brand.[7] In the 2020s, Pet Rocks grew in popularity in South Korea as tools for meditation or venting out frustrations. Members of K-pop groups such as Seventeen and Enhypen are noted to post about their Pet Rocks online.[8]
Legacy
[edit]The Pet Rock has had a lasting impact on popular culture. The character Zoe from Sesame Street owns a pet rock called Rocco. A video of Elmo from Sesame Street shouting at Rocco went viral in early 2022.[9]
In the film Minions: The Rise of Gru, the character Otto acquires a Pet Rock. He trades the zodiac stone for it, an integral point of the plot.[10] To promote the film, Sabec Limited released an official Pet Rock video game for Nintendo Switch.[11] A Funko Pop of Otto with his Pet Rock was also released.[12]
A24 produced an official licensed Pet Rock as a tie-in for the film Everything Everywhere All at Once. This version of the Pet Rock has a pair of googly eyes attached in reference to a scene from that film. Also included are the straw bedding and instructions of the original, and a new version of the ventilated box printed with scenery from the film.[13][14][15]
The video game Magic: The Gathering Arena features a Pet Rock named Dwayne.[16]
See also
[edit]References
[edit]- ^ a b Woo, Elaine (April 1, 2015). "Gary Ross Dahl, originator of '70s Pet Rock sensation, dies at 78". Los Angeles Times. Retrieved 2015-04-01.
- ^ a b Bathroom Reader's Institution, ed. (September 1999). "The Latest Thing". Uncle John's Legendary Lost Bathroom Reader. Portable Press. p. 373. ISBN 1-879682-74-5.
- ^ "Pet rock millionaire offers a new method to getting stoned". The Miami News. Associated Press. 1977-02-07. pp. 2A. Retrieved December 18, 2011.
- ^ "Between Pet Rock and a hard place". The Milwaukee Journal. 1988-11-15. pp. 2A. Retrieved December 18, 2011.
- ^ Olson, James Stuart (1999). Historical Dictionary of the 1970s. Greenwood Publishing Group. p. 284. ISBN 9780313305436.
- ^ Jane and Michael Stern (1992). "Pet Rocks". Encyclopedia of POP Culture. Harper Perennial Press. Retrieved 2015-07-18.
- ^ Rousseau, Vivian (2022-10-07). "Super Impulse Earns Official Rights to 20th Century Favorite 'Pet Rock'". The Toy Book. Retrieved 2024-07-26.
- ^ Sohn, Jiyoung (17 March 2024). "Overworked South Koreans Unwind With Pet Rocks—'Like Talking to Your Dog'". Wall Street Journal.
- ^ "Elmo's feud with a pet rock has consumed the internet". NBC News. 7 January 2022.
- ^ "Minions: The Rise of Gru movie review (2022) | Roger Ebert".
- ^ "Pet Rock now available on Switch". 14 July 2022.
- ^ "Exclusive: Funko Announces New Line of Bitty Pops! Inspired By Despicable Me's Lovable Minions". SYFY Official Site. 2024-03-28. Retrieved 2024-07-26.
- ^ "A24 is Selling a Pet Rock from 'Everything Everywhere All at Once' to Celebrate Oscar Nominations". Collider. 25 January 2023.
- ^ "Everything Everywhere All at Once Fans Can Now Own an Official A24 Pet Rock". 26 January 2023.
- ^ "Everything Everywhere All at Once Now Selling Official Pet Rocks".
- ^ Fink, Zachary (2024-03-31). "MTG Players Amused by April Fool's Additions to Arena!". MTG Rocks. Retrieved 2024-07-26.