Jump to content

Asus

Page protected with pending changes
From Wikipedia, the free encyclopedia
Not to be confused with APUS Group, ASOS (retailer), Asos, or Esus.

ASUSTeK Computer Inc.
Native name
華碩電腦股份有限公司
Huáshuò Diànnǎo Gǔfèn Yǒuxiàn Gōngsī
Company typePublic
TWSE: 2357
IndustryComputer hardware
Electronics
Networking hardware
FoundedApril 2, 1989; 35 years ago (1989-04-02)
Founders
  • Ted Hsu
  • M. T. Liao
  • Wayne Tsiah
  • T. H. Tung
  • Luca D. M.
HeadquartersBeitou District, Taipei,
Taiwan
Area served
Worldwide
Key people
  • Jonney Shih
    (Chairman & Chief Branding Officer)
  • Jonathan Tsang
    (Vice Chairman)
Products
RevenueIncrease NT$537.2 billion (2022)[1]
Decrease NT$12.9 billion (2022)[1]
Decrease NT$16.8 billion (2022)[1]
Total assetsIncrease NT$471 billion (2022)[1]
Total equityIncrease NT$226 billion (2022)[1]
Number of employees
17,000[2]
Websitewww.asus.com
Asus
Traditional Chinese華碩電腦股份有限公司
Simplified Chinese华硕电脑股份有限公司
Literal meaningASUS Computer Stock-share Limited Company
ASUS
Traditional Chinese華碩
Simplified Chinese华硕
Literal meaning"Chinese-Eminent"
Eminence of/by the Chinese people
(華人之碩; 华人之硕)

ASUSTeK Computer Inc. (/ˈeɪsuːs/,[3] /eɪˈsuːs/,[4] /ɑːˈ-/,[5] /əˈ-/;[6] Chinese: 華碩電腦股份有限公司; pinyin: Huáshuò Diànnǎo Gǔfèn Yǒuxiàn Gōngsī; stylized as ASUSTeK or ASUS) is a Taiwanese[7] multinational computer, phone hardware and electronics manufacturer headquartered in Beitou District, Taipei, Taiwan. Its products include desktop computers, laptops, netbooks, mobile phones, networking equipment, monitors, Wi-Fi routers, projectors, motherboards, graphics cards, optical storage, multimedia products, peripherals, wearables, servers, workstations and tablet PCs. The company is also an original equipment manufacturer (OEM).

As of 2024, Asus is the world's fifth-largest personal computer vendor by unit sales.[8] Asus has a primary listing on the Taiwan Stock Exchange under the ticker code 2357 and formerly had a secondary listing on the London Stock Exchange under the ticker code ASKD.

Name[edit]

The company is usually referred to as ASUS or Huáshuò in Chinese (traditional Chinese: 華碩; simplified Chinese: 华硕, literally "Eminence by the Chinese"[9]). According to the company website, the name ASUS originates from Pegasus, the winged horse of Greek mythology.[10] Only the last four letters of the word were used to give the name a high position in alphabetical listings.[11] As its marketing taglines, Asus has used Rock Solid. Heart Touching (2003–2009) and subsequently Inspiring Innovation Persistent Perfection (2009–2013). Since 2013, the company's tagline has been In Search of Incredible.[12]

History[edit]

Asus was founded in Taipei in 1989[13] by T.H. Tung, Ted Hsu, Wayne Hsieh and M.T. Liao,[14] all four having previously worked at Acer as hardware engineers. At this time, Taiwan had yet to establish a leading position in the computer hardware business. Intel Corporation would supply any new processors to more established companies like IBM first, and Taiwanese companies would have to wait for approximately six months after IBM received their engineering prototypes. According to company history, Asus created a motherboard prototype for using an Intel 486, but it had to do so without access to the actual processor. When Asus approached Intel to request a processor to test it, Intel itself had a problem with its own 486 motherboard. Asus solved Intel's problem and it turned out that Asus' motherboard worked correctly without the need for further modification. Since then, Asus was receiving Intel engineering samples ahead of its competitors.[15][16]

In September 2005, Asus released the first PhysX accelerator card.[17] In December 2005, Asus entered the LCD TV market with the TLW32001 model.[18] In January 2006, Asus announced that it would cooperate with Lamborghini to develop the VX laptop series.[19]

On 9 March 2006, Asus was confirmed as one of the manufacturers of the first Microsoft Origami models, together with Samsung and Founder Technology.[20] On 8 August 2006, Asus announced a joint venture with Gigabyte Technology.[21] On 5 June 2007, Asus announced the launch of the Eee PC at Computex. On 9 September 2007, Asus indicated support for Blu-ray, announcing the release of a BD-ROM/DVD writer PC drive, BC-1205PT.[22] ASUS subsequently released several Blu-ray based notebooks.

In January 2008, Asus began a major restructuring of its operations, splitting into three independent companies: Asus (focused on applied first-party branded computers and electronics); Pegatron (focused on OEM manufacturing of motherboards and components); and Unihan Corporation (focused on non-PC manufacturing such as cases and molding).[23][24] In the process of the restructuring, a highly criticized pension-plan restructuring effectively zeroed out the existing pension balances. The company paid out all contributions previously made by employees.[25]

On 9 December 2008, the Open Handset Alliance announced that Asus had become one of 14 new members of the organization. These "new members will either deploy compatible Android devices, contribute significant code to the Android Open-Source Project, or support the ecosystem through products and services that will accelerate the availability of Android-based devices."[26]

On 1 June 2010, Asus spun off Pegatron Corp.[27]

In October 2010, Asus and Garmin announced that they would be ending their smartphone partnership as a result of Garmin deciding to exit the product category.[28] The two companies had produced six Garmin-ASUS branded smartphones over the prior two years.[28]

In December 2010, Asus launched the world's thinnest notebook, the Asus U36, with Intel processor voltage standard (not low voltage) Intel Core i3 or i5 with a thickness of only 19 mm.[29]

In January 2013, Asus officially ended production of its Eee PC series due to declining sales caused by consumers increasingly switching to tablets and Ultrabooks.[30][31] In April 2022, the company unveiled its new logo.[32][33]

Operations[edit]

Asus US headquarters in Fremont, California
An Asus shop in Hong Kong

Asus has its headquarters in Beitou District, Taipei, Taiwan.[34]

As of 2009, Asus had manufacturing facilities in Taiwan (Taipei, Luzhu, Nangang, Guishan), mainland China (Suzhou, Chongqing), Mexico (Ciudad Juárez) and the Czech Republic (Ostrava). The Asus Hi-Tech Park, located in Suzhou, covers 540,000 m2 (5,800,000 sq ft).[35]

Asus operates around 50 service sites across 32 countries and has over 400 service partners worldwide.[36]

Products[edit]

Asus' products include 2-in-1s, laptops, tablet computers, desktop computers, smartphones, personal digital assistants (PDAs), servers, computer monitors, motherboards, graphics cards, sound cards, DVD drives, computer networking devices, computer cases, computer components and computer cooling systems.

One of Asus main lineup is the Vivo lineup consisting of laptops (VivoBooks), All-in-Ones (Vivo AiO), desktops (VivoPC), Stick PCs (VivoStick), Mini PCs (VivoMini), smartwatches (VivoWatch), computer mouse (VivoMouse) and tablets (VivoTab).[37]

  • ASUS ZenFone
    ASUS ZenFone
  • An Asus Nvidia GeForce GTX 1080 graphics card
    An Asus Nvidia GeForce GTX 1080 graphics card
  • An Asus x21 ultrabook
    An Asus x21 ultrabook
  • An Asus motherboard
    An Asus motherboard

Smartphones[edit]

Main article: Asus ZenFone

Asus also launched many Android-based smartphones, predominantly with Intel rather than ARM processors and often with two sim slots. Asus is currently very influential in big mobile markets like India, China, and other Asian countries. It is known as the ZenFone series. Before the ZenFone line, Asus released feature phones such as the Asus v70 and smartphones running on Windows Mobile during the mid-2000s.

First Generation (2014)

  • ZenFone 4 (available in either 4-inch or 4.5-inch variant)
  • ZenFone 5
  • ZenFone 6

Second Generation (2015)

  • ZenFone Zoom
  • ZenFone C
  • ZenFone 2
  • ZenFone 2 Laser
  • ZenFone Max
  • ZenFone Selfie
  • ZenFone Go[38]
  • ZenFone 2E – made specifically for AT&T and released in 2015[39]

Third Generation (2016)

  • ZenFone AR
  • ZenFone 3 series

Fourth Generation (2017)

  • ZenFone 4 series

Fifth Generation (2018)

  • ZenFone 5 series
  • ZenFone Max series (M1 and M2)
  • ZenFone Live series (L1 and L2)
  • ROG Phone series

Sixth Generation (2019)

  • ZenFone 6 series
  • ROG Phone 2 series

Additionally, Asus also produced some hybrid devices with smartphones that can be docked in a tablet screen, known as Padfone series. The product lineups are:

  • PadFone (A66)
  • PadFone 2 (A68)
  • PadFone Infinity (A80)
  • PadFone Infinity Lite (A80C)
  • new PadFone Infinity (A86)
  • PadFone E (A68M)
  • PadFone X (A91)
  • PadFone S (PF500KL)
  • PadFone Mini (PF400GC)
  • PadFone Mini 4.3 (A11)
  • PadFone X Mini (PF450CL, US only)

Most of Asus' smartphones are powered by Intel Atom processors with the exceptions of a few Padfone series and some ZenFone 2 models that use Qualcomm Snapdragon, though later phones in the series now either use Qualcomm Snapdragon or MediaTek systems-on-chip.

Seventh Generation (2020)

  • ZenFone 7 series
  • ROG Phone 3 series

Eighth Generation (2021)

  • ZenFone 8 series
  • ROG Phone 5 series

Ninth Generation (2022)

  • ZenFone 9
  • ROG Phone 6 series
  • ROG Phone 6D series

Tenth Generation (2023)

  • ZenFone 10
  • ROG Phone 7 series

Eleventh Generation (2024)

  • ZenFone 11 Ultra[40]
  • ROG Phone 8 series[41]

2-in-1s[edit]

Laptops[edit]

  • ZenBook
  • VivoBook
  • ASUSPRO
  • ExpertBook
  • ProArt StudioBook
  • The Ultimate Force (TUF Gaming)
  • Republic Of Gamers (ROG Gaming)
  • Chromebook
  • EeeBook
  • G Series
  • N Series
  • K Series
  • X Series
  • E Series
  • Q Series
  • U Series
  • B Series
  • V Series
  • F Series
  • A Series
  • T Series

Discontinued series previously offered by Asus includes the EeeBook Series, K Series, X Series, E Series, Q Series, B Series, V Series, P Series, F Series, A Series, u2e Series and G Series.

Tablets[edit]

Asus MeMO Pad road show

Two generations of the Nexus 7, manufactured for and branded as Google, were announced on 27 June 2012 for release in July 2012.[42] On 24 July 2013, Asus announced a successor to the Google Nexus 7. Two days later, it was released.[43] Asus has also been working with Microsoft in developing Windows 8 convertible tablets.[44] In 2013, Asus revealed an Android-based tablet computer that, when attached to a keyboard, becomes a Windows 8 device, which it called the Transformer Book Trio.[45] The keyboard can be attached to a third-party monitor, creating a desktop-like experience. Asus is also known for the following tablet computer lines:

  • Eee Pad Transformer
  • Eee Pad Slider
  • Eee Slate
  • Memo Pad 8
  • VivoTab
  • ZenPad: 7.0 Z370CG, C 7.0 Z170MG/Z170CG, 8.0 Z380KL, 8.0 Z380C*, S 8.0 Z580CA*, 10 Z300C* (Released 2015); 8.0 Z380M*, Z8 ZT581KL, 3 8.0 Z581KL, 10 Z300M*, 3S 10 Z500M*, Z10 ZT500KL (2016); 3S 8.0 Z582KL, Z8s ZT582KL, 3S 10 Z500KL (2017) (* no SIM)[46]

Asus Server[edit]

GPU Rack Server
  • ESC8000 G3 (Up to 8 GPU high density & hybrid computing)
  • ESC4000 G3/G3s
2-Way Rack Server
  • RS720Q-E8-RS8-P
  • RS720Q-E8-RS12
  • RS700-E8-RS8 V2
  • RS700-E8-RS4 V2
  • RS500-E8-RS4 V2
  • RS500-E8-RS4 V2
  • RS400-E8-PS2-F
  • RS400-E8-PS2
  • RS720-E8-RS24-ECP
  • RS540-E8-RS36-ECP
  • RS520-E8-RS12-E V2
  • RS520-E8-RS8-E V2
1-Way Rack Server
  • RS300-E9-PS4
  • RS300-E9-RS4
  • RS200-E9-PS2-F
  • RS200-E9-PS2
  • RS100-E9-PI2
2-Way Tower Server
  • TS700-E8 V3 Series
  • TS500-E8-PS4 V2
1-Way Tower Server
  • TS300-E9-PS4
  • TS100-E9-PI4

Desktop & All-in-One PCs[edit]

Tower PCs
  • VivoPC
  • ROG series
  • Gaming series
Mini PCs
Chrome Devices
All-in-One PCs

Eee line[edit]

From its launch in October 2007 and until the line was discontinued in January 2013, the Eee PC netbook garnered numerous awards, including Forbes Asia's Product of the Year,[47] Stuff Magazine's Gadget of the Year and Computer of the Year,[48] NBC.com's Best Travel Gadget, Computer Shopper's Best Netbook of 2008, PC Pro's Hardware of the Year, PC World's Best Netbook, and DIME magazine's 2008 Trend Award Winner.

Asus subsequently added several products to its Eee lineup, including:

  • EeeBox PC, a compact nettop
  • Eee Top, an all-in-one touchscreen computer housed in an LCD monitor enclosure,
  • Eee Stick, a plug-and-play wireless controller for the PC platform that translates users' physical hand motions into corresponding movements onscreen
  • Eee Pad Transformer, is a tablet computer that runs the Android operating system.[49]
  • Eee Pad Transformer Prime, the successor to the original Transformer.

On 6 March 2009, Asus debuted its Eee Box B202, which PCMag saw as "the desktop equivalent of the ASUS EeePC", (the "Asus Eee Box" computer line was later renamed in 2010 to "ASUS EeeBox PC").[50]

Essentio Series[edit]

Asus N55 S Package

Essentio is a line of desktop PCs. As of December 2011 the line consisted of the CG Series (designed for gaming), the CM series (for entertainment and home use) and the CS and CP slimline series.[51]

Digital media receivers[edit]

Asus sells digital media receivers under the name ASUS O!Play.[52]

GPS devices[edit]

Asus produces the R700T GPS device, which incorporates Traffic Message Channel.[53]

Republic of Gamers (ROG) [edit]

Current Republic of Gamers logo
Old logo
ASUS promotional model and ROG products

Republic of Gamers (ROG) is a brand used by ASUS since 2006, encompassing a range of computer hardware, personal computers, peripherals, and accessories.

AMD graphics cards were marketed under the Arez brand due to the Nvidia's GeForce Partner Program.[54]

In 2013 Asus launched the RAIDR Express, a PCI express-based RAID 0 SSD subsystem with two SSDs on one PCB.[55]

In January 2022, Asus announced the ROG Flow Z13 during ROG's CES 2022 launch event. Equipped with the high-performance Intel's Core i9 processor and Nvidia's GeForce RTX 3050 Ti graphic performance, making the biggest innovation breakthroughs in tablet markets. It is the world's first RTX 30 series computer in tablet form factor.[56]

Asus ROG Ally handheld gaming computer

In June 2023, Asus released the ROG Ally, a handheld device designed to compete with the Steam Deck. The Ally possesses a 7-inch (diagonal), 1080p touchscreen display with a 120 Hz refresh rate capability and a 16:9 aspect ratio, versus the Steam Deck's panel that only manages 800p and 60 Hz with a 16:10 aspect ratio.[57]

The Ultimate Force (TUF)[edit]

ASUS TUF Gaming X3

The Ultimate Force (TUF) is a brand used by ASUS since about 2010.[58] The brand is for Asus affordable, mid-range gaming products.

Sound cards[edit]

Asus released its first sound card, the Xonar DX, in February 2008. The Xonar DX was able to emulate the EAX 5.0 effects through the ASUS GX software while also supporting Open AL and DTS-connect.[59] In July 2008 ASUS launched the Xonar D1, which offered largely similar features to the Xonar DX but connected to the motherboard through the PCI interface instead of the PCI-E ×1 connection of the Xonar DX.[60] ASUS then released the Xonar HDAV 1.3, which was the first solution enabling loss-less HD audio bit streaming to AV receivers.[61]

In May 2009, Asus launched the Essence ST sound card, targeted at high-end audiophiles, and featuring 124 dB SNR rating and precision audio clock tuning.[62] In the same month, Asus refreshed the HDAV family by releasing the HDAV 1.3 slim, a card targeted for HTPC users offering similar functionality to HDAV 1.3 but in a smaller form.[63] During Computex 2010, ASUS introduced its Xonar Xense, an audio bundle composed of the Xense sound card and a special edition of the Sennheiser PC350 headset.[64][65] In August 2010, ASUS released the Xonar DG sound card targeted at budget buyers and offering 5.1 surround sound support, 105 dB SNR rating, support for Dolby headphone and GX 2.5 support for emulating EAX 5.0 technology.[66][67]

ASUS VivoPC line[edit]

Asus entered the box-PC market with the Vivo PC line in November 2013.[68] ASUS VivoPCs come without a pre-installed Windows operating system.

On 23 October 2013, ASUS launched two models of VivoPCs in India.[69] VivoPC was initially announced with Intel Celeron processor equipped VM40B model. But in India, the company released VivoPC along with a new model called VC60 which is equipped with Intel Core series processors.[70]

Portable monitors[edit]

In 2013, Asus released the MB168B, a USB 3.0-powered, portable external monitor. The base model shipped with a resolution of 1366 × 768, while the MB168B+ had a resolution of 1920 × 1080.[71] At the time of its release, the MB168B+ was the only 1080p portable monitor. According to Asus, it is the "world's slimmest and lightest USB monitor".[71]

Desktop monitors[edit]

  • ROG Swift OLED PG27AQDM
  • ROG Swift OLED PG42UQ
  • ROG Swift OLED PG48UQ
  • ROG Swift PG279QM (2560x1440, 240Hz, IPS)
  • ROG Swift PG27AQN (2560x1440, 360Hz, IPS)
  • ROG Swift PG279Q[72]
  • ROG Swift PG348Q
  • ROG Swift PG35VQ[73]
  • ROG Swift PB27UQ
  • ROG Strix XG27AQ
  • ROG Strix XG27AQM
  • ROG Strix XG27AQMR
  • ROG Strix XG27AQV
  • MX34VQ
  • VZ279Q

Motherboards[edit]

Q-Connector

Asus motherboards sometimes include a Q-Connector which sits in between the motherboard front panel connectors and the front panel cables. The Q-Connector is marked with bigger text than the front panel connectors on the motherboard, as well as protruding from the motherboard, limiting obstruction from heatsinks and other connectors.[74][75]

The Q-connector allows the many front-panel connections to be removed as a single unit for maintenance. This greatly reduces the risk of incorrect connections when reassembling.[76]

Other initiatives[edit]

Esports[edit]

Asus ROG has been an active advocate for esports, having established some of their very own professional gaming teams.[77]

In January 2021, ROG announced the establishment of a new esports academy in India, with plans to scout and train professional gamers for the Counter-Strike: Global Offensive (CS:GO) PC game.[78] The initiative will provide shortlisted gamers with coaching, gaming equipment, and stipends to prepare them for competitive esports tournaments on both the national and international levels.[79]

Environmental record[edit]

Green ASUS[edit]

In 2000, Asus launched Green ASUS,[80] a company-wide sustainable computing initiative overseen by a steering committee led by Jonney Shih, the Chairman of Asus. According to the company, Asus pursues green policies in "Design, Procurement, Manufacturing, and Marketing."[81]

Recognition[edit]

In 2006, Asus obtained IECQ (IEC Quality Assessment System for Electronic Components) and HSPM (Hazardous Substance Process Management) certification for its headquarters and all of its manufacturing sites.[82]

In 2007, Oekom Research, an independent research institute specializing in corporate responsibility assessment, recognized Asus as a "highly environmental friendly company" in the "Computers, Peripherals and Office Electronics Industry".[83]

In October 2008, Asus received 11 Electronic Product Environmental Assessment Tool (EPEAT) Gold Awards for its products,[84] including four of its N-Series notebooks, namely the N10, N20, N50, and N80. In the following month, it received EU Flower certification for the same N-Series notebooks at an award ceremony held in Prague.[83] In December 2008, Det Norske Veritas conferred the world's first EuP (Energy-using Product) certification for portable notebooks on these machines.[83]

Recycling campaign[edit]

In April 2008, Asus launched its "PC Recycling for a Brighter Future"[85][86] program in collaboration with Intel and with Tsann Kuen Enterprise Co. The program collected more than 1,200 desktop computers, notebooks and CRT/LCD monitors, refurbished them and donated them to 122 elementary and junior high schools, five aboriginal communities and the Tzu Chi Stem Cell Center.

Controversies[edit]

In September 2008, PC Pro discovered through a reader that Asus had accidentally shipped laptops that contained cracked and unlicensed software.[87] Both physical machines and recovery CDs contained confidential documents from Microsoft and other organizations, internal Asus documents, and sensitive personal information including CVs. At the time, an Asus spokesperson promised an investigation at "quite a high level", but declined to comment on how the files got on the machines and recovery media.[88] It was demonstrated that an unattended installation of Windows Vista could accidentally copy material from a flash drive with a parameter in the "unattend.xml" file on the personal flash drive being used to script the installation.[89][unreliable source?]

In February 2014, a security vulnerability in the AiCloud functions on a number of Asus routers was compromised to distribute a text file warning of a vulnerability, disclosed in June 2013, allowing the ability to "traverse to any external storage plugged in through the USB ports on the back of the router" via the open internet. Before making the vulnerability public, the researcher was told by Asus that the behavior was "not an issue", but the vulnerability was reportedly patched shortly before the breach.[90] The IP addresses of 12,937 routers, and 3,131 AiCloud accounts were also leaked by the hackers.[91] The U.S. Federal Trade Commission issued a complaint about the breach for the company's "failure to employ reasonable security practices has subjected consumers to substantial injury", alleging that Asus had also failed to perform basic penetration tests, allowed users to maintain a default admin password for the AiDisk feature and failed to notify users of security updates in a timely fashion. As a result, it was also deemed that Asus had misled consumers over the security and protection that its routers provided. In February 2016, Asus settled the complaint, agreeing to implement a "comprehensive security program", including independent audits every two years for the next 20 years.[92][91]

In March 2019, Kaspersky Lab researchers disclosed a supply chain attack that affected the Asus Live Update software bundled on its laptops, dubbed ShadowHammer. Kaspersky stated that between June and November 2018, Asus servers had been compromised to distribute a modified version of Live Update, signed with an Asus signature, that contained a backdoor. It deployed a further payload if the device's network adapter matched an entry on an internal target list of around 600 MAC addresses. In response to ShadowHammer, Asus released a patched version of Live Update with improved security measures. Kaspersky and Symantec estimated that between 500,000 and 1 million devices were infected with the backdoor, although Asus attempted to downplay the severity of the breach by noting the extremely targeted nature of the attack. The breach did not affect the similar, identically named software associated with its motherboards.[93][94][95]

In April 2019, ESET disclosed that a group known as BlackTech had performed targeted attacks with malware known as Plead, distributed via the updater for the Asus WebStorage service. ESET stated that the group was likely using a man-in-the-middle attack via a vulnerability in routers, in combination with the updater using an unencrypted HTTP connection.[96]

In January 2022, Asus recalled some of its Z690 Maximus Hero motherboards due to a manufacturing flaw, where a RAM capacitor was installed backward—causing them to burn out associated MOSFETs and prevent the motherboard from detecting memory.[97]

Following the Russian invasion of Ukraine in 2022, ASUS initially refused to join a widespread withdrawal of businesses from the Russian market. In mid-March, the company did announce it was halting its operations in Russia, following a social media boycott and government pressure.[98][99]

In April 2023, a post on the PCMasterRace subreddit began gaining popularity regarding the user's AMD Ryzen 7 7800X3D CPU, which had visible burning, along with the socket of the Asus motherboard.[100] This sparked the attention of both people interested in PCs, who initially thought it was an issue with the 3D V-Cache Technology (as there had been previous user reports similar to this incident),[100] as well as enthusiast YouTube channels such as Gamers Nexus, who ran tests to successfully recreate the burning of their CPU.[101] They realised that the cause of the burning was due to a voltage error in the BIOS. In May, Asus responded to the incidents by releasing a Beta BIOS, which was supposed to fix the error. However, not only did the new BIOS not fix the issue; by installing it, the user voided their warranty as it was a Beta BIOS, which Asus clearly stated in the BIOS's description.[101][102][103] Later that month, Asus responded to the public backlash by reversing course, releasing a statement informing users that they will continue to honor warranty on motherboards that have been updated to beta BIOS versions, as well as extend motherboard warranty coverage to uses of AMD EXPO, Intel XMP, and DOCP memory overclocking technologies.[104][105]

In May 2024, hardware reviewer Gamers Nexus sent a ROG Ally in for warranty repair due to a faulty thumbstick. Asus denied the warranty repair, claiming that the thumbstick issue was due to "customer-induced damage". Furthermore, Asus demanded a repair fee of US$191.47 for replacement of the LCD panel and the top case because of a "small mark" on the casing, despite it not being related to the original issue that the device was sent in under warranty for. Asus also stated that it would send the device back to Gamers Nexus in a "disassembled state" if it did not pay the repair fee.[106] Several days later, Asus honoured the warranty and performed the repair of the original issue under pressure from Gamers Nexus,[106] as well as subsequently apologised for the poor service.[107][108]

See also[edit]

References[edit]

  1. ^ Jump up to: a b c d e "ASUSTek Computer Inc. Annual Report 2022" (PDF). ASUSTek. 11 April 2023. Archived (PDF) from the original on 20 June 2023. Retrieved 20 June 2023.
  2. ^ "About ASUS". ASUS. Retrieved 1 July 2023.
  3. ^ "Jerry Shen Keynote – ASUS NovaGo Launch | Snapdragon Technology Summit". ASUS. 6 December 2017. Archived from the original on 25 November 2018. Retrieved 10 January 2018.
  4. ^ "How to pronounce ASUS". video. Engadget. 17 December 2010. Archived from the original on 18 February 2011. Retrieved 3 March 2011.
  5. ^ "How ASUS CEO pronounces ASUS". video. 8 March 2008.
  6. ^ "ASUS Commercial: don't say asses, say ASUS!". video. 4 December 2010.
  7. ^ "Asustek Computer Inc – Company Profile and News – Bloomberg Markets". Bloomberg.com. Archived from the original on 31 July 2020. Retrieved 23 July 2020.
  8. ^ "Gartner Says Worldwide PC Shipments Increased 0.3% in Fourth Quarter of 2023 but Declined 14.8% for the Year". Gartner. 11 January 2024. Retrieved 11 January 2024.
  9. ^ "About ASUS Home | ASUS 台灣". Asus.com. Archived from the original on 12 May 2021. Retrieved 21 February 2022.
  10. ^ "The meaning of "ASUS"". ASUS website. ASUS. Archived from the original on 26 July 2020. Retrieved 15 October 2020. ASUS takes its name from Pegasus, the winged horse in Greek mythology that symbolizes wisdom and knowledge.
  11. ^ Maks, Kurmaz. "Интервью с ASUS" [Interview with ASUS]. hw.by (in Russian). Archived from the original on 2 January 2007. Retrieved 4 August 2009. Компания ASUS образовалась в 1989 году [...] Ее название образовано от английского слова "PegASUS" [...] Была взята только часть названия – "ASUS", чтобы быть в начале списка по алфавиту. [Translation: The ASUS company formed in 1989 ... Its name is formed from the English word "PegASUS" ... [We] took only part of the name: "ASUS", in order to be at the beginning of alphabetical order.]
  12. ^ Woods, Ben (1 November 2013). "Asus Transformer Book Trio and T100 show why device makers sometimes get it wrong to get it right". Plugged | The Next Web. Archived from the original on 13 December 2019. Retrieved 13 December 2019.
  13. ^ "The past, present and future of ASUS, according to its chairman". Engadget. 16 August 2015. Archived from the original on 18 June 2016. Retrieved 10 June 2016.
  14. ^ "Company Profile". Official website. ASUS. 2009. Archived from the original on 22 December 2015.
  15. ^ Invisible Gold in Asia: Creating Wealth Through Intellectual Property, page 143, by David Llewelyn. Marshall Cavendish International Asia Pte Ltd. 28 February 2011. ISBN 9789814312714. Archived from the original on 21 February 2022. Retrieved 22 December 2013.
  16. ^ "ASUS Company Information < By Mast Business". publishesiness.com. 3 January 2008. Archived from the original on 10 December 2015. Retrieved 8 December 2015.
  17. ^ "ASUS PhysX Card Ready". Vr-zone.com. Archived from the original on 24 June 2017. Retrieved 1 June 2010.
  18. ^ "ASUS enters LCD TV market with TLW32001 32" LCD TV". Newlaunches.com. 3 November 2006. Archived from the original on 8 October 2010. Retrieved 1 June 2010.
  19. ^ "ASUS VX1 Lamborghini". PC Mag. 11 August 2006. Archived from the original on 19 August 2014. Retrieved 1 April 2013.
  20. ^ John, Walko (9 March 2006). "Microsoft Unfolds Origami, The 'On The Go' PC". InformationWeek. Archived from the original on 29 April 2010. Retrieved 16 November 2009. Microsoft (NSDQ: MSFT) says three companies have built working models – Samsung, ASUS, and Founder, China's second-largest PC maker. The Samsung and ASUS devices are expected to be in stores by April, and the Founder device in June.
  21. ^ "ASUSTeK and Gigabyte form joint venture". Digitimes.com. 8 August 2006. Archived from the original on 28 July 2013. Retrieved 1 June 2010.
  22. ^ "ASUS BD-ROM/DVD writer drive". 2007. Archived from the original on 13 September 2007. Retrieved 9 September 2007.
  23. ^ "ASUS splits into three". PC Pro. 4 January 2008. Archived from the original on 13 June 2013. Retrieved 1 April 2013.
  24. ^ "ASUS pins future on small and inexpensive laptop". USA Today. 16 May 2008. Archived from the original on 13 April 2014. Retrieved 1 April 2013.
  25. ^ Kubicki, Kristopher (3 January 2008). "New ASUS Corporate Structure Zeroes Employee Pensions". DailyTech. Archived from the original on 10 June 2009. Retrieved 28 March 2009. Under the new corporate entity, ASUS employees were paid out all pension plans regardless of maturity as of 1 January 2008. All employees at the two new companies must start their tenure from scratch.
  26. ^ "Open Handset Alliance". Open Handset Alliance. 9 December 2008. Archived from the original on 6 November 2020. Retrieved 1 June 2010.
  27. ^ "Asustek to spin off motherboard arm". Financial Times. 11 December 2009. Archived from the original on 2 April 2018. Retrieved 1 April 2018.
  28. ^ Jump up to: a b "ASUStek, Garmin ending co-branding". The Taipei Times. 27 October 2010. Archived from the original on 2 May 2013. Retrieved 13 May 2012.
  29. ^ "Asus u36 review - Latest Thinnest Notebook Asus U36 World with just Thickness 19 Mm | Technology Trends". Archived from the original on 27 February 2011. Retrieved 16 August 2014.
  30. ^ Spurbeck, Jared (3 January 2013). "Acer and ASUS to Stop Making Netbooks". Yahoo!. Archived from the original on 7 January 2013. Retrieved 13 January 2013.
  31. ^ Condliffe, Jeff (2 January 2013). "ASUS and Acer: The Netbook Is Dead". Gizmodo. Archived from the original on 10 February 2013. Retrieved 13 February 2013.
  32. ^ "Asus drops two OLED Zenbooks and a new logo". The Verge. 22 April 2022.
  33. ^ "That new Asus logo looks strangely familiar". Creative Bloq. 25 April 2022.
  34. ^ "2007 Corporate Sustainability Report Archived 21 May 2009 at the Wayback Machine." ASUS. 10 of 67. Retrieved on 15 March 2010. "ASUS has its headquarters located in No. 15, Li-Te Rd., Beitou, Taipei 11259, Taiwan.".
  35. ^ "Asus Story – Profile, CEO, Founder, History | Computer Hardware Electronics Companies | SuccessStory". successstory.com. Archived from the original on 22 March 2018. Retrieved 21 March 2018.
  36. ^ "Asus Drivers Archived 13 April 2019 at the Wayback Machine." Asus Support drivers download alternative
  37. ^ Gupta, Aryan. "World of cyborgs". worldsofcyborg.blogspot.com. Archived from the original on 26 July 2020. Retrieved 29 May 2020.
  38. ^ Gaurav Dutt (6 June 2015). "Asus will launch three variants of Zenfone 2". All Gadget Buzz. Archived from the original on 7 April 2015. ASUS declared to also launch a cheap variant along with two major versions as they're going to do at Malaysian launch on April 21.
  39. ^ "ZenFone 2E : US AT&T Exclusive" Archived 28 August 2015 at the Wayback Machine, asus.com
  40. ^ "Asus Zenfone 11 Ultra shown in official images with ROG Phone 8 and Zenbook laptop series stylings". Notebookcheck. 6 February 2024. Retrieved 8 February 2024.
  41. ^ Sagar. "Asus ROG Phone 8 Pro goes on sale in India". GSMArena.com. Retrieved 8 February 2024.
  42. ^ Ciaccia, Chris (27 June 2012). "Google Launches Nexus 7 Tablet". The Street.com. Archived from the original on 22 May 2013. Retrieved 15 July 2012.
  43. ^ "Google Nexus 7 (2013) specs". Phone Arena. Archived from the original on 20 October 2014. Retrieved 20 October 2014.
  44. ^ "Dell and ASUS debut inspired Windows 8 convertible tablets". Forbes. 18 April 2012. Archived from the original on 1 September 2012. Retrieved 14 June 2013.
  45. ^ Latest gadgets from Nokia, ASUS and Samsung Archived 19 August 2014 at the Wayback Machine. 3 News NZ. 30 September 2013.
  46. ^ "ZenPad | Tablets". ASUS USA. Archived from the original on 22 April 2016. Retrieved 21 April 2016.
  47. ^ Buley, Taylor (8 December 2008). "Product of the Year: ASUSTeK's Eee PC". Forbes. Retrieved 1 June 2010.[dead link]
  48. ^ "Stuff Gadget Awards – Eee PC wins gadget of the year". Stuff.tv. Archived from the original on 29 June 2010. Retrieved 1 June 2010.
  49. ^ "Taiwan's AsusTek launches Android-powered tablet". 26 March 2011. Archived from the original on 7 November 2017. Retrieved 31 October 2017.
  50. ^ Santo Domingo, Joel (2 June 2008). "ASUS Debuts Desktop-Equivalent Eee PC". PCMag. Archived from the original on 24 April 2009. Retrieved 3 April 2009. At the Computex show on Monday in Taipei, Taiwan, ASUS introduced a slew of products, including the Eee Box B202. The Eee Box is the desktop equivalent of the ASUS EeePC.
  51. ^ "ASUSTek Computer Inc. – Desktop". ASUS. Archived from the original on 27 November 2011. Retrieved 1 December 2011.
  52. ^ "Search > O!Play". ASUSTeK Computer Inc. Archived from the original on 18 April 2012. Retrieved 20 May 2012.
  53. ^ Mobilewhack.com on 11 April 2008 3:05 am (11 April 2008). "ASUS R700t TMC GPS Device : Specs, reviews and prices". Mobilewhack.com. Archived from the original on 22 March 2012. Retrieved 1 June 2010.{{cite web}}: CS1 maint: numeric names: authors list (link)
  54. ^ "ASUS confirms AMD Radeon 'AREZ' series of graphics cards". Archived from the original on 19 April 2018. Retrieved 19 April 2018.
  55. ^ "ASUS ROG LAUNCHES RAIDR EXPRESS PCI EXPRESS-BASED SSD". ASUS. 26 July 2013. Archived from the original on 23 June 2019. Retrieved 23 June 2019.
  56. ^ "ROG Flow Z13 (2022)". ASUS.
  57. ^ Fingas, Jon (3 April 2023). "ASUS' ROG Ally is yet another Steam Deck competitor". Engadget. Retrieved 4 April 2023.
  58. ^ "SABERTOOTH X58 | Motherboards". ASUS Australia. Archived from the original on 10 December 2014. Retrieved 4 November 2020.
  59. ^ ASUS, Official Website (28 February 2008). "Crystal Clear Audio Quality for Home Entertainment and Gaming". Archived from the original on 5 May 2013. Retrieved 3 October 2011.
  60. ^ ASUS, Official Website (27 July 2008). "ASUS Unveils Xonar D1 7.1 Audio Card: The High-fidelity PCI Variant to the Successful Xonar DX". Archived from the original on 4 May 2013. Retrieved 3 October 2011.
  61. ^ ASUS, Official Website (31 December 2008). "ASUS Reveals Xonar HDAV1.3 Series Sound Cards with World's First Dolby TrueHD Bit-Stream Feature for the New Blu-ray Era". Archived from the original on 26 April 2013. Retrieved 3 October 2011.
  62. ^ ASUS, Official Website (15 May 2009). "Breaking the Boundaries in Sound Quality". Archived from the original on 10 February 2012. Retrieved 3 October 2011.
  63. ^ ASUS, Official Website (18 May 2009). "ASUS Unveils New Xonar HDAV Slim Sound Card". Archived from the original on 4 January 2012. Retrieved 3 October 2011.
  64. ^ ASUS, Official Websiteq. "Xonar Xense". ASUS. Archived from the original on 30 September 2011. Retrieved 3 October 2011.
  65. ^ ASUS, Official Website (June 2010). "ASUS Covers all the Multimedia Bases at Computex 2010". Archived from the original on 4 May 2013. Retrieved 3 October 2011.
  66. ^ ASUS, Official Website (August 2010). "ASUS Unveils the Xonar DG Gaming Sound Card". Archived from the original on 5 May 2013. Retrieved 3 October 2011.
  67. ^ ASUS, Official Website. "Xonar DG Hear all, dominate all!". ASUS. Archived from the original on 30 September 2011. Retrieved 3 October 2011.
  68. ^ "The ASUS Innovation Showcase at COMPUTEX 2013". Archived from the original on 7 October 2013. Retrieved 13 February 2016.
  69. ^ "ASUS launches VivoPC mini desktop in India – starts at Rs. 20,550". Evyush.in. 23 October 2013. Archived from the original on 23 February 2017. Retrieved 23 February 2017.
  70. ^ "VivoPC VC60 | Desktop". ASUS Global. Archived from the original on 4 March 2021. Retrieved 27 January 2021.
  71. ^ Jump up to: a b "MB168B+ | Monitors". Archived from the original on 4 September 2015. Retrieved 30 July 2015.
  72. ^ Byford, Sam (10 August 2018). "Editor's Choice: Asus ROG Swift PG279Q gaming monitor". The Verge. Archived from the original on 7 October 2018. Retrieved 7 October 2018.
  73. ^ "ROG SWIFT PG35VQ". ASUS Global. Archived from the original on 17 January 2018. Retrieved 17 January 2018.
  74. ^ "Q-Connector". event.asus.com. Archived from the original on 19 December 2017. Retrieved 30 January 2016.
  75. ^ Building the Perfect PC. "O'Reilly Media, Inc.". Archived from the original on 11 January 2022. Retrieved 8 February 2022.
  76. ^ Robert Bruce Thompson, Barbara Fritchman Thompson, Building the Perfect PC. p. 230, O'Reilly Media, 2006 ISBN 0596526865.
  77. ^ "ROG Esports Team??ESPORT-TEAMS". ROG Esports Team??ESPORT-TEAMS. Archived from the original on 28 January 2021. Retrieved 31 January 2021.
  78. ^ Daniel, Joshua (31 January 2021). "ASUS ROG launches esports academy in India; scouting for CS: GO players – MEGPlay". Archived from the original on 16 April 2021. Retrieved 31 January 2021.
  79. ^ "Asus Is Looking for Gamers in India for E-Sports Training Programme". NDTV Gadgets 360. 31 January 2021. Archived from the original on 31 January 2021. Retrieved 31 January 2021.
  80. ^ "Green ASUS". Green ASUS. Archived from the original on 22 August 2009. Retrieved 1 June 2010.
  81. ^ "ASUS Conferred World's First EuP Certification for Portable Notebooks for Its N Series Notebooks". ASUS. 2008. Archived from the original on 20 February 2009. Retrieved 28 March 2009. Green ASUS – which was initiated in 2000, pursues the "Four Green Home Runs" in the design and production of notebooks, namely: Design, Procurement, Manufacturing, and Service and Marketing.
  82. ^ "GreenASUS Management System". Official website. ASUSTeK Computer Inc. 2009. Archived from the original on 3 August 2008. Retrieved 27 November 2009.
  83. ^ Jump up to: a b c "GreenASUS News and Awards". Official website. ASUSTeK Computer Inc. 2009. Archived from the original on 3 August 2008. Retrieved 27 November 2009.
  84. ^ "EPEAT Registry". www.epeat.net. Archived from the original on 19 February 2009. Retrieved 16 February 2009.
  85. ^ "ASUS, Intel Team up for PC Recycling in Taiwan". Pcworld.about.com. 22 April 2008. Archived from the original on 15 August 2011. Retrieved 1 June 2010.
  86. ^ "ASUS Recycle". Asus. Archived from the original on 6 August 2010. Retrieved 1 June 2010.
  87. ^ Collins, Barry (17 September 2008). "ASUS ships software cracker on recovery DVD". PC Pro. Dennis Publishing. Archived from the original on 27 June 2009. Retrieved 21 June 2009. The startling discovery was made by a PC Pro reader whose antivirus software was triggered by a key cracker for the WinRAR compression software, which was located on the recovery DVD for his ASUS laptop.
  88. ^ "News: ASUS ships software cracker on recovery DVD". PC Pro. 17 September 2008. Archived from the original on 27 June 2009. Retrieved 1 June 2010.
  89. ^ Cargile, Anthony (20 September 2008). "ASUS Recovery DVD scandal: How it happened". The Coffee Desk. Archived from the original on 8 January 2011. Retrieved 18 February 2011.
  90. ^ Goodin, Dan (17 February 2014). "Dear Asus router user: You've been pwned, thanks to easily exploited flaw". Ars Technica. Archived from the original on 17 May 2019. Retrieved 17 May 2019.
  91. ^ Jump up to: a b Tung, Liam. "ASUS hit by FTC with 20-year audit for bungled router security". ZDNet. Archived from the original on 1 April 2019. Retrieved 17 May 2019.
  92. ^ Goodin, Dan (23 February 2016). "Asus lawsuit puts entire industry on notice over shoddy router security". Ars Technica. Archived from the original on 17 May 2019. Retrieved 17 May 2019.
  93. ^ Lilly, Paul (26 March 2019). "Asus downplays reach of Live Update hack, issues a fix in latest version". PC Gamer. Archived from the original on 26 March 2019. Retrieved 26 March 2019.
  94. ^ "Asus Live Update Pushed Malware to 1 Million PCs". ExtremeTech. Archived from the original on 26 March 2019. Retrieved 26 March 2019.
  95. ^ Cimpanu, Catalin. "ASUS releases fix for Live Update tool abused in ShadowHammer attack". ZDNet. Archived from the original on 26 March 2019. Retrieved 26 March 2019.
  96. ^ Goodin, Dan (16 May 2019). "Hackers abuse ASUS cloud service to install backdoor on users' PCs". Ars Technica. Archived from the original on 17 May 2019. Retrieved 17 May 2019.
  97. ^ Cunningham, Andrew (3 January 2022). "Backwards capacitor causes fiery failure for some high-end Asus motherboards". Ars Technica. Archived from the original on 3 January 2022. Retrieved 3 January 2022.
  98. ^ "Taiwan's ASUS says Russia shipments at a halt, after Ukraine urges exit". Reuters. 14 March 2022. Retrieved 19 April 2022.
  99. ^ "channelnews : ASUS Bows To Pressure Pulls Out Of Supplying Russia, But Not Lenovo". Retrieved 19 April 2022.
  100. ^ Jump up to: a b Anton Shilov (22 April 2023). "Users Report Ryzen 7000X3D Chips Burning Out". Tom's Hardware. Retrieved 18 May 2023.
  101. ^ Jump up to: a b We Exploded the AMD Ryzen 7 7800X3D & Melted the Motherboard, retrieved 18 May 2023
  102. ^ The Truth About AMD's CPU Failures: X-Ray, Electron Microscope, & Ryzen Burns, retrieved 18 May 2023
  103. ^ Connatser, Matthew (15 May 2023). "Asus in hot water in the midst of Ryzen 7000 malfunctions and warranty coverage". XDA Developers. Retrieved 17 June 2023.
  104. ^ Norem, Josh (16 May 2023). "Asus Reverses Course, Says Warranty Will Cover AM5 EXPO Settings, Beta BIOS Usage". ExtremeTech. Retrieved 17 June 2023.
  105. ^ Ridley, Jacob (16 May 2023). "Asus extends AM5 motherboard warranty to cover beta BIOSes and memory overclocking presets". PC Gamer. Retrieved 17 June 2023.
  106. ^ Jump up to: a b van der Merwe, Julian (12 May 2024). "Asus warranty déjà vu for broken ROG Ally thumb stick — YouTuber catches Asus attempting to dodge repair request over "tiny" mark". NotebookCheck.net. Retrieved 27 May 2024.
  107. ^ Kan, Michael (16 May 2024). "Asus Apologizes for Heavily Criticized Warranty and Return Service". PCMAG. Retrieved 27 May 2024.
  108. ^ Thubron, Rob (17 May 2024). "Asus issues apology, promises changes after RMA and repair cost outrage". TechSpot. Retrieved 27 May 2024.

External links[edit]

Retrieved from "https://en.wikipedia.org/w/index.php?title=Asus&oldid=1228270249"