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Coolhaus

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Coolhaus
Company typePrivate
IndustryDairy
Founded2009; 15 years ago (2009)
FoundersNatasha Case and Freya Estreller
HeadquartersLos Angeles, California, US
ProductsIce cream sandwiches
Ice cream bars
Ice cream floats
Candy bars
Beverages
Websitecool.haus

Coolhaus is an American ice cream company based in Los Angeles, California,[1] founded in 2009 by Natasha Case and Freya Estreller.[2][3][4]

Coolhaus distributes its items in grocery stores and operates food trucks and ice cream shops.[5]

History

[edit]
Bananas Foster pint, named after British architect Norman Foster,[6] composed of banana ice cream and dulce de leche[7]

Coolhaus started as an art project in 2008[3] and grew into a business by 2009.[8][9] Some Coolhaus flavors have names derived from architects and architectural movements.[2][10] The co-founders started the company by selling ice cream sandwiches out of a food truck at the Coachella Valley Music and Arts Festival.[8] Demand increased following media inquiries and social media exposure,[11] and Case left her job at Disney to commit full-time to Coolhaus.[12] Coolhaus added trucks in Austin, Texas, in 2010 and New York City in 2011,[13] and opened its first storefront in Culver City, California, in 2011.[14] By 2012, Coolhaus expanded to Miami, Florida. At the time, it had a total of ten trucks and one food cart. Fast Company described Coolhaus as "the first gourmet branded truck with a national reach".[15]

Since 2011, Coolhaus has expanded into retail.[16] In an interview with Entrepreneur, Case explained that retail distribution allows Coolhaus to reach as many consumers as possible.[17] Between the spring of 2011 to the fall of 2014, Coolhaus went from 3 Whole Foods retail partner stores to 2,500.[10][18] According to Case, the combination of food trucks, retail partnerships, and dedicated storefronts was essential for Coolhaus to achieve its reach.[19] Forbes magazine named Case to its "30 Under 30" for the category "Food & Wine" in 2012.[20]

In 2021, Coolhaus was acquired by The Urgent Company, a subsidiary of food technology start-up Perfect Day.[21] This coincided with Coolhaus adopting Perfect Day's animal-free whey protein in all of their products. In 2023, The Urgent Company, including Coolhaus, was sold to US food tech firm Superlatus,[22] which subsequently was acquired by TRxADE Health Inc.[23]

Reception

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Coolhaus placed second out of eight in the rating company Zagat's 2012 feature of New York's best food trucks, as ranked by Zagat editors.[24][25] InStyle called Coolhaus the "ice cream brand for every craving imaginable".[26] ABC's morning television show Good Morning America posted Coolhaus recipes on its website.[27][28]

Distribution

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Co-founders Natasha Case and Freya Estreller in a Coolhaus ice cream truck

As of April 2014, Coolhaus runs two Los Angeles County storefronts in Old Town Pasadena and Culver City Arts District, and operates ice cream trucks and carts in Southern California, New York City, and Dallas.[3] Prepackaged Coolhaus ice cream sandwiches, ice cream pints, and ice cream bars are sold in retail outlets such as Whole Foods, Gelson's Markets, Sprouts Farmers Market, Earth Fare, Fairway Market, Safeway, Publix and Wegman's.[17][29][12] Coolhaus is also sold online.[30]

Cookbook

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Natasha Case, Freya Estreller, and food writer Kathleen Squires wrote a cookbook called Coolhaus Ice Cream Book. It was published by Houghton Mifflin Harcourt in May 2014.[11][6][31] The book has recipes for ice creams, gelatos, sorbets, cookies, toppings, and shakes.[32][33]

See also

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References

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  1. ^ "Too Cool(haus) for School: An interview with Coolhaus Founders". Inc.com. 2017-05-30. Retrieved 2017-12-01.
  2. ^ a b Case, Natasha (2013-03-27). "How I Did It: Natasha Case, CEO of Coolhaus". Maria Shriver. Archived from the original on 2014-10-28. Retrieved 2014-10-30.
  3. ^ a b c "About Coolhaus". Coolhaus official site. n.d. Archived from the original on 2014-10-13. Retrieved 2014-10-30.
  4. ^ Knoepp, Lilly. "Coolhaus Founders Give The Scoop On Starting A Side Hustle". Forbes. Archived from the original on August 19, 2016. Retrieved 2017-12-01.
  5. ^ Agrawal, Nina (March 24, 2017). "From Disney to Coolhaus: Natasha Case uses ice cream to bring architecture to the masses". Los Angeles Times. ISSN 0458-3035. Retrieved 2017-12-01.
  6. ^ a b Anderton, Frances (2014-06-17). "LA Designer: Coolhaus, Staying Cool While Business Heats Up". DnA: Design and Architecture. Los Angeles, CA. KCRW. Partial transcript. Retrieved 2014-10-30.
  7. ^ "Bananas Foster Ice Cream Pint | Coolhaus". Coolhaus. Retrieved 2017-12-06.
  8. ^ a b Shevory, Kristina (2010-01-20). "Architect, or Whatever". The New York Times. Retrieved 2014-10-30.
  9. ^ Hoen, Tory (2014-06-05). "Today's Ampersand Women: Natasha Case & Freya Estreller of Coolhaus". MM.LaFleur. Archived from the original on 2014-10-28. Retrieved 2014-10-30.
  10. ^ a b Schawbel, Dan (2014-02-10). "Natasha Case: How She Built Her Company From Scratch". Forbes. Retrieved 2014-10-30.
  11. ^ a b Lefferts, Daniel (2014-06-02). "From Coachella to a Cookbook, Coolhaus Ice Cream Is on the Rise". Publishers Weekly. Retrieved 2014-10-30.
  12. ^ a b Peterson-Withorn, Chase (2014-09-07). "Dessert Startup Founder Looks To Architecture For Inspiration". Forbes. Retrieved 2014-10-30.
  13. ^ Roberts, Lindsey (2011-08-24). "Food: Coolhaus". Architect. Washington, DC: Hanley Wood.
  14. ^ Trachta, Ali (2011-11-17). "Coolhaus in Culver City Opening Tonight: Free Ice Cream". LA Weekly. Retrieved 2014-10-30.
  15. ^ Weber, David (2012-04-13). "Startup Lessons from the Food Truck Revolution". Fast Company. Retrieved 2014-10-30.
  16. ^ Spencer, Victoria (2014-07-10). "Ice-Cream Sandwiches Gone Wild: Five Questions for the Founders of Coolhaus". Martha Stewart. Retrieved 2014-10-30.
  17. ^ a b Taylor, Kate (2014-04-17). "How the Coolhaus Founder Stayed Chill as One Food Truck Became a Frozen Treat Empire". Entrepreneur. Retrieved 2014-10-30.
  18. ^ "Too Cool(haus) for School: An interview with Coolhaus Founders". Inc.com. 2017-05-30. Retrieved 2017-12-06.
  19. ^ Braun, Julie (2014-07-31). "Natasha Case, CEO and Co-Founder of Coolhaus". The Price of Business. Retrieved 2014-10-30.
  20. ^ Howard, Caroline; Noer, Michael, eds. (2012-12-17). "30 under 30 Food & Wine". Forbes. Retrieved 2014-10-30.
  21. ^ Starostinetskaya, Anna. "Ice Cream Brand Coolhaus Ditches Dairy with Help from Perfect Day’s Animal-Free Whey". VegNews.com. Retrieved 2024-05-29.
  22. ^ "Superlatus Takes on Perfect Day's Animal-Free Brands Through Acquisition of The Urgent Company, Plus Further Surprise Moves". SUPERLATUS. Retrieved 2024-05-29.
  23. ^ "TRxADE Health (NASDAQ:MEDS), Newly Merged With Superlatus, Is Gearing Up To Make Big Splashes In the $151 Billion Snacks Industry with its Acquisition of The Urgent Company Inc". Yahoo Finance. 2023-09-07. Retrieved 2024-05-29.
  24. ^ Mulcahy, James (2012-08-20). "New York's 8 Best Food Trucks". Zagat. New York City. Archived from the original on 2014-04-13. Retrieved 2014-10-30.
  25. ^ Polland, Jennifer (2012-08-25). "The 8 Best Food Trucks In New York City". Business Insider. Retrieved 2014-10-30.
  26. ^ "This Ice Cream Brand Has Something for Every Craving Imaginable". InStyle.com. Archived from the original on 2017-12-01. Retrieved 2017-12-01.
  27. ^ Good Morning America. "Coolhaus' Fried Chicken & Waffle Ice Cream". ABC News. Retrieved 2014-10-30.
  28. ^ Good Morning America. "Coolhaus' Candied Bacon Ice Cream and Chocolate Chip Cookie Sandwich". ABC News. Retrieved 2014-10-30.
  29. ^ "Where to Find Coolhaus > Retailers". Coolhaus official site. n.d. Archived from the original on 2014-10-30. Retrieved 2014-10-30.
  30. ^ "Coolhaus shop". Coolhaus official site. n.d. Archived from the original on 2014-10-30. Retrieved 2014-10-30.
  31. ^ Christensen, Emma (2014-06-12). "CoolHaus Ice Cream Book by Natasha Case & Freya Estreller". The Kitchn. Retrieved 2014-10-30.
  32. ^ Norland, Linda (2014-09-15). "'Coolhaus Ice Cream Book' Filled with Crazy-Awesome Treats". The Spectrum. Fargo, North Dakota. Archived from the original on 2014-10-28. Retrieved 2014-10-30.
  33. ^ Natasha Case; Freya Estreller; Kathleen Squires (2014-05-20). Coolhaus Ice Cream Book: Custom-Built Sandwiches with Crazy-Good Combos of Cookies, Ice Creams, Gelatos, and Sorbets. Houghton Mifflin Harcourt. ISBN 978-0-544-12978-8. Retrieved 2014-10-30.
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