Joanne Bradford
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Joanne Bradford is an American businesswoman and financial technology executive, currently the chief growth officer of MNTN.
She has had an extensive career in marketing, monetization and operations at technology and financial companies in Silicon Valley and Los Angeles, California.
Education
[edit]Bradford graduated with a BA in Journalism and Advertising at San Diego State University in 1986.[1]
Career
[edit]Bradford's early career was at BusinessWeek and then Microsoft, leading on sales and product marketing for MSN and AdCenter.[2]
She left Microsoft to become executive vice president of national marketing services at the ad agency Spot Runner, a much smaller start up company, in March 2008.[3] where she worked for six months before joining Yahoo! in fall 2008 to head up ad sales as senior vice president of US revenue and market development.[4]
Two years later she took up the role of chief revenue officer at Demand Media,[5] her second move from an established large company to a much smaller startup. The move was not without controversy, being announced in the press before Bradford had told Yahoo! colleagues she was leaving.[6]
After a short spell as president of the San Francisco Chronicle,[7] Bradford joined Pinterest in 2013, leading on early monetization efforts at the company.[8] She left Pinterest in early 2015 following a management reshuffle, having declined an offer to move to another role as head of direct sales.[9]
Later that year she joined lender SoFi as chief operating officer.[10] During her time at the company she was responsible for raising SoFi's profile as a leading fintech brand.[11]
In June 2019, Bradford departed SoFi at the same time as two other executive officers, Kevin Moss and Ashish Jain, in a significant moment for the company not long after its new CEO Anthony Noto joined the company in 2018.[12]
Following her departure from SoFi, she took up the role of president at Honey, a financial start up centered around automating access to discounts and the best online deals, in August 2019.[13] In 2021, Bradford was named the chief growth officer of MNTN, an advertising technology company. [14]
Bradford has been a member of the executive board of a number of organisations, including Wave,[15] OneLogin,[16] Comscore,[17] and the anti-poverty charity CARE.[18]
Awards and achievements
[edit]Bradford was included in the Forbes CMO Next 2018 List,[19] Ad Age's 100 Most Influential Women in Advertising and was a recipient of the Bill Gates Chairman's Award at Microsoft.[20]
References
[edit]- ^ "NewsCenter | SDSU | Masters of the Media: Joanne Bradford".
- ^ https://www.linkedin.com/in/joanne-bradford-9a588022 [self-published source]
- ^ "Microsoft Exec Sprints over to Spot Runner".
- ^ "Yahoo Brings In–Drum Roll, Please–a Former Microsoft Exec to Head U.S. Ad Sales".
- ^ "Exclusive: Yahoo's Top Ad Money-Maker Bradford Leaving for New Job at Demand Media".
- ^ "Yahoo's Joanne Bradford: How Not to Leave Your Job". CBS News. 18 March 2010.
- ^ "NewsCenter | SDSU | Masters of the Media: Joanne Bradford".
- ^ "Pinterest Hires San Francisco Chronicle President Joanne Bradford to Lead Advertiser and Media Partnerships (Updated)".
- ^ "Pinterest's Bradford Departs as Kendall Takes over Media and Sales". 5 June 2015.
- ^ "Digital Media Veteran Joanne Bradford Joins Online Lender SoFi as COO". 17 August 2015.
- ^ Harris, Ainsley (2019-05-07). "Joanne Bradford is out as SoFi CMO". Fast Company. Retrieved 2020-05-19.
- ^ Rudegeair, Peter (2019-06-04). "SoFi Loses Three Top Executives". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-05-19.
- ^ "WeWork Has An All-Male Board—And It's Not Alone". Fortune. Retrieved 2020-05-19.
- ^ Bruell, Alexandra (2021-09-02). "Ryan Reynolds's Ad Shop Parent Taps Marketing Vet Joanne Bradford". Wall Street Journal. ISSN 0099-9660. Retrieved 2022-09-22.
- ^ Wave (2018-10-02). "Wave appoints SoFi CMO Joanne Bradford to the board, continues push into disruptive financial services". GlobeNewswire News Room (Press release). Retrieved 2020-05-19.
- ^ "People on the Move: Joanne Bradford". www.bizjournals.com. Retrieved 2020-05-19.
- ^ "Comscore Announces Enhancements to its Board of Directors and Senior Management Team to Enable Next Phase of Growth". Comscore, Inc. Retrieved 2020-05-19.
- ^ "HSBC's Women on the Rise in Fintech". www.business.us.hsbc.com. Retrieved 2020-05-19.
- ^ Rooney, Jenny. "CMO Next 2018: The Full List Of 50 Chief Marketers". Forbes. Retrieved 2020-05-19.
- ^ OneLogin. "OneLogin Appoints Joanne Bradford to Board of Directors". www.prnewswire.com (Press release). Retrieved 2020-05-19.