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George W. Mason

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George W. Mason
George W. Mason during the 1940s
Born
George Walter Mason

(1891-03-12)March 12, 1891
Valley City, North Dakota, U.S.
DiedOctober 8, 1954(1954-10-08) (aged 63)
Detroit, Michigan, U.S.
EducationEngineering and business administration
Alma materUniversity of Michigan
OccupationAutomobile industry executive
Employer(s)Kelvinator Corporation
Nash-Kelvinator
American Motors
Known forCompact cars
Notable workNash "Airflyte"
Nash Rambler
Nash-Healey
Nash Metropolitan

George Walter Mason (March 12, 1891 – October 8, 1954) was an American industrialist. During his career Mason served as the Chairman and CEO of the Kelvinator Corporation (1928-1937), Chairman and CEO of the Nash-Kelvinator Corporation (1937-1954), and Chairman and CEO of American Motors Corporation (1954).

Early life and education

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Mason was born in Valley City, North Dakota to Norwegian-American parents. Mason received his education at the University of Michigan where he designed a specific course for engineering students that combined three years of engineering and a final year in business administration.

Mason had worked for local garages in his youth and upon receiving his degree from Michigan, he accepted a position with Studebaker. Mason changed employers several times before entering military service during World War I. In 1921, Mason secured a position with Walter P. Chrysler at Maxwell-Chalmers, which Chrysler had reorganized and would use to develop Chrysler brand automobiles.

From Maxwell-Chalmers, Mason went to Copeland Products of Detroit in 1926 before becoming the President of the Kelvinator Corporation, a leader in the emerging electric refrigeration industry. Under Mason, Kelvinator quadrupled its profits and became second only to General Motors Frigidaire product line in home refrigeration sales despite the effects of the Great Depression.

Career

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Nash Motors

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When Charles W. Nash, founder of Nash Motors began looking for his successor, he turned to Mason upon the recommendation of Walter Chrysler. Mason initially rebuffed Nash’s offer; however when Nash asked what it would take to bring Mason over to Nash, Mason stated that he would not take the position if Kelvinator was not included in the deal. Nash saw merit in this idea; General Motors owned Frigidaire, Borg-Warner owned Norge Appliance, and Chrysler operated its own air conditioning division, Airtemp. Nash and Mason came to terms and the deal announced in November 1936. The two firms merged to form Nash-Kelvinator Corporation with Mason as its CEO. By 1940, Mason continued to grow Kelvinator’s market share and returned Nash to profitable status.

Continuing Charles Nash's decades of success by building cars "embodying honest worth ... [at] a price level which held out possibilities of a very wide market."[1] Mason began exploring the possibilities of aerodynamics for automobile designs and used of wind tunnel tests during World War II. Nash’s Chief of engineering, Nils Erik Wahlberg, worked with Theodore (Ted) Ulrich in the development of Nash's all-new and radically styled 1949 Airflyte models.[2] This was a comprehensive adoption of aerodynamic principles in a low-priced mass-produced post-war automobile. The Airflyte's design also extended its body over car's front wheels, and these enshrouded front wheels remained a Nash hallmark until 1957.

Mason was a large and gregarious man, standing well more than six feet (183 cm) tall and weighing over 300 pounds (136 kg). Despite his large physical size, he was fascinated with small cars, especially the concept of a small, inexpensive car and Nash’s marketing and strategic management. As a result, the automaker introduced three compact car lines:

  • Nash Rambler – Mason’s vision for a small inexpensive compact car was changed in light of raw goods shortages, so Mason directed the car to emerge not as a stripped down economy car, but as an upmarket compact sedan-convertible.
  • Nash-Healey – the first American sports car after the Great Depression and developed with partners in Great Britain and Italy.
  • Nash Metropolitan – a subcompact car built in cooperation with Great Britain's Austin Motors.

However, General Motors and Ford Motor Company were locked in a battle for market supremacy that started in 1945 when Ford's new president, Henry Ford II, had a burning desire to make his company number one again.[3] By 1953, all of the independent automobile manufacturers were also feeling the after effects of Henry Ford’s plan to dump tens of thousands of vehicles into the market at discounted prices to try and wrestle the top automotive manufacturing title from GM.[4] General Motors responded by doing the same. With the market flooded by inexpensive cars, Studebaker, Packard, Willys, Hudson, Kaiser Motors, and Nash were all unable to sell their vehicles at loss leader prices to keep up with Ford and GM.[5] The "frantic 1953–54 Ford/GM price war" devastated the remaining "independent" automakers.[6]

Legacy with AMC

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The smaller automakers responded to their shrinking market shares by conducting formal and informal merger talks. Willys and Kaiser merged in 1953. Mason brought together Nash and the Hudson Motor Car Company to cut costs and strengthen their sales organizations to meet the intense competition from the Big Three.[7] This merger occurred on May 1, 1954 to form American Motors Corporation (AMC). At the same time, he tried to bring Studebaker and Packard into AMC.[8] He had informal discussions with James J. Nance of Packard to outline his strategic vision for competing with the Big Three. An agreement was reached for parts-sharing arrangements between AMC and Packard and the new 320 cu in (5.2 L) Packard V8 engine and Packard's Ultramatic automatic transmission would be used in the 1955 Nash Ambassador and Hudson Hornet models. In July 1954, Packard acquired Studebaker.[9]

Within months after the formation of AMC, George Mason died on October 8, 1954, at age 63 of acute pancreatitis and pneumonia in Detroit, Michigan and was buried in White Chapel Memorial Cemetery.[10] Mason's protégé, AMC Vice President George W. Romney, succeeded Mason as Chairman and CEO. One of Romney's first acts was to stop rumors that there were additional merger talks between AMC and Studebaker-Packard Corporation or any automakers. According to Mason's obituary in Time magazine, had AMC and Studebaker-Packard joined, it would have resulted in the second largest automaker in the world, behind General Motors.[11]

Legacy in conservation

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Following his death it was disclosed that Mason, a former president of Ducks Unlimited, had left a gift to the Michigan Department of Natural Resources consisting of 1,500 acres (6.1 km2) land with 14 miles (23 km) of shoreline along the Au Sable River. The gift was contingent that the area be used as a permanent game preserve, that no part shall ever be sold by the state, and that no camping be allowed in the area for 25 years. The Michigan DNR has continued to uphold the no camping restriction within the Mason tract.[12] In accordance with Mason's wishes, the tract remains free of all development with the exception of a simple log chapel that was constructed on the property by the Mason family in 1960.[13]

See also

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Notes

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  1. ^ Forbes, B.C.; Foster, O.D. (1926). Automotive Giants of America: Men Who Are Making Our Motor Industry. Forbes Publishing (Kessinger Publishing, 2003). pp. 211–224. ISBN 978-0-7661-6177-1. Archived from the original on 28 September 2011. Retrieved 25 June 2010.
  2. ^ Automobiles of the '50s. Publications International. 1993. p. 63. ISBN 978-0-7853-2008-1.
  3. ^ Farrell, Jim; Farrell, Cheryl (November 2005). "Ford's Stylerama". Hemmings Classic Car. Retrieved 17 March 2013.
  4. ^ Mays, James (15 October 1998). "When AMC's George Romney reined in the dinosaurs". Old Cars: 6.
  5. ^ Bresnahan, Timothy F. (June 1987). "Competition and Collusion in the American Automobile Industry: The 1955 Price War". The Journal of Industrial Economics. 35 (4 The Empirical Renaissance in Industrial Economics): 457–482. doi:10.2307/2098583. JSTOR 2098583.
  6. ^ Flammang, James M. (1994). Chronicle of the American automobile: over 100 years of auto history. Publications International. p. 278. ISBN 978-0-7853-0778-5. Retrieved 17 March 2013.
  7. ^ "Time Clock, Oct. 12, 1953". Time. 12 October 1953. Archived from the original on December 22, 2008. Retrieved 17 March 2013.
  8. ^ Olsen, Byron; Cabadas, Joseph (2002). The American auto factory. BMI Publishers. p. 127. ISBN 9780760310595. Retrieved 17 March 2013.
  9. ^ "Autos: Merger No. 3". Time. 28 June 1954. Archived from the original on November 16, 2010. Retrieved 17 March 2013.
  10. ^ "Wayne County MI Archives Obituaries .....Mason, George W. October 8, 1954". www.usgwarchives.net. 2 March 2009. Retrieved 17 March 2013.
  11. ^ "Milestones". Time. 18 October 1954. Archived from the original on September 30, 2007. Retrieved 17 March 2013.
  12. ^ "Grayling Forest Management Unit". Michigan Michigan Department of Natural Resources and Environment. Retrieved 17 March 2013.
  13. ^ "Au Sable River Natural River Plan" (PDF). Michigan Michigan Department of Natural Resources and Environment. p. 28. Retrieved 17 March 2013.

References

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  • Who Was Who in America. A component of Who's Who in American History. Volume 3, 1951-1960. Chicago
  • Biography and Genealogy Master Index. Farmington Hills, Mich.: Thomson Gale, 1980- 2006
  • George Mason, Newsweek October 18, 1954
  • Changes of the Week: George Romney Succeeds Mason. Time Magazine, October 25, 1954
  • George W. Mason, American National Biography Online, February 2000 edition
Business positions
Preceded by Chairman and CEO of Nash Motors and American Motors
1936–1954 		Succeeded by
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