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YouTube TV

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Not to be confused with Google TV (disambiguation).

YouTube TV
Logo used since 2017
Headquarters901 Cherry Avenue, San Bruno, California,
United States
Area servedUnited States
OwnerAlphabet Inc.
IndustryPay television
ServicesStreaming television
ParentGoogle
URLtv.youtube.com
UsersIncrease 8,000,000 subscribers (as of February 9, 2024)[1]
LaunchedFebruary 28, 2017; 7 years ago (2017-02-28)

YouTube TV is an American Internet Protocol television service operated by YouTube, a subsidiary of Google. Announced on February 28, 2017,[2] the virtual multichannel video programming distributor offers a selection of live linear channel feeds and on-demand content from more than 100 television networks (including affiliates of the Big Three broadcast networks (such as ABC, NBC and CBS), Fox, The CW and PBS in most markets) and over 30 OTT-originated services, as well as a cloud-based DVR.

The service, which is aimed at cord cutters, is available only in the United States, and can be streamed through its dedicated website and mobile app, smart TVs and digital media players.[3][4] As of February 9, 2024, YouTube TV has over 8 million subscribers.[5]

History

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2017–2018

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YouTube TV launched on February 28, 2017, in five major U.S. markets—New York City, Los Angeles, Chicago, Philadelphia and San Francisco.[2][6] In addition to carrying national broadcast networks, YouTube TV offers cable-originated channels owned by the corporate parents of the four major networks and other media companies. Other channels initially available on the service included CNBC, MSNBC, BBC World News, Smithsonian Channel (a venture of Showtime Networks and the Smithsonian Institution), Sundance TV (owned by AMC Networks), numerous sports channels, Disney Channel (owned by The Walt Disney Company), and BBC America (jointly owned by AMC Networks and BBC Studios).[7]

YouTube TV members also received access to YouTube Premium’s original movies and series, though an additional subscription to Premium was required for customers to access ad-free content and additional app features; Showtime and Fox Soccer Plus were also purchasable as optional premium add-ons for an extra fee.[7] Also in 2017, YouTube added MLB Network, and entered into regional streaming rights deals with two Major League Soccer clubs, Seattle Sounders FC and Los Angeles FC.[8][9]

In February 2018, YouTube TV began carrying the Time Warner-owned Turner Broadcasting System's cable networks (including, among others, TBS, TNT, CNN and Cartoon Network). In addition, YouTube TV also announced a deal to add NBA TV and MLB Network. With these additional channels, the service increased its monthly price for the first time in March 2018, from $34.99 to $39.99, with no grandfathering or opt-out available.[10] On June 19, 2018, under an agreement with Lionsgate, YouTube TV began offering Starz as a premium add-on, containing linear feeds of the six Starz and eight Starz Encore channels.[11]

2019–2020

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The service expanded to cover 98% of U.S. households by January 2019.[12] In March 2019, YouTube TV launched in Glendive, Montana, thus making the service available in all 210 American television markets.[13] On April 10, 2019, YouTube TV added nine networks owned by Discovery, Inc. (including Discovery Channel, HGTV, Food Network, TLC, Animal Planet and OWN), bringing the service's lineup up to 70 channels.[14] The service concurrently announced a second monthly price increase, from $39.99 to $49.99, without grandfathering existing customers or allowing them to opt out.[15] On April 12 of that year, YouTube TV reached an agreement with Metro-Goldwyn-Mayer to offer its Epix (now MGM+) premium service as an add-on.[16]

In July 2019, at the Television Critics Association Summer Press Tour in Pasadena, California, YouTube TV announced it had signed a multi-year deal with PBS to allow carriage of live streams of the public broadcaster's member stations and PBS Kids Channel beginning as early as the fourth quarter of 2019.[17] On December 15, 2019, the first PBS affiliate stations were added to YouTube TV.[18] On February 20, 2020, YouTube TV reached an agreement with WarnerMedia (now Warner Bros. Discovery) to carry HBO and Cinemax as add-ons, and allowing access to the conglomerate's HBO Max streaming service, which launched on May 20 of that year, with a containing HBO subscription. (Customers who subscribe to the HBO add-on can access content within the HBO Max app using their YouTube TV/Google account credentials.) The additions of HBO and Cinemax resulted in YouTube TV becoming the first American vMVPD service to offer all five major premium channels as add-ons.[19]

In May 2020, YouTube TV reached an expanded, multi-year deal with ViacomCBS (now Paramount Global) to add the company's major cable networks (including MTV, Nickelodeon, BET and Comedy Central) that were notably absent since the streamer's launch. The deal also entailed a continued commitment to distribute several other ViacomCBS-owned networks, including CBS, Pop TV, and Showtime, through YouTube TV, along with an extended partnership to distribute the media company's content on the broader YouTube platforms.[20] Eight of the channels were added on June 30, expanding YouTube TV's lineup to over 85 channels. The additions of the extra channels were accompanied by the service's third monthly price increase, from $49.99 to $64.99, which also had no grandfathering or opt-out provisions.[21] Some of its competitors, such as Hulu + Live TV and FuboTV, have also implemented similar price increases over time.

In September 2020, YouTube TV added the NFL Network to its base lineup and announced the launch of a Sports Plus add-on package, which includes premium sports networks such as NFL RedZone, MavTV, GolTV, Fox Soccer Plus, Stadium and TVG for an additional cost.[22] On December 1, 2020, YouTube TV announced an agreement to carry Nexstar Media Group's NewsNation (the former WGN America) beginning in January 2021.[23] On March 16, 2021, YouTube TV announced that seven additional ViacomCBS-owned networks (including MTV2, TeenNick, Nick Jr. Channel, Dabl and BET Her) that were not added as part of the May 7 renewal agreement would be added to the lineup.[24]

2021–2022

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In February 2021, the service launched its “Entertainment Plus” add-on, an optional discount bundle (available for $29.99 per month) consisting of the HBO Max, Showtime and Starz premium add-ons.[25] On September 2, 2021, YouTube TV announced that BeIN Sports, Outside TV, VSiN and several other niche sports channels would be added to its Sports Plus add-on tier, effective September 8.[26]

In May 2022, the service launched a secondary Spanish-language base plan aimed at Hispanic and Latino customers, and a complimentary "Spanish Plus" add-on; the "Spanish Plan", available for $34.99 per month, consists of 28 Spanish-language channels (including ESPN Deportes, CNN en Español, Cine Latino, Estrella TV, Nat Geo Mundo and Cine Mexicano), while Spanish Plus, available for $14.99 per month, includes over 25 Spanish-language channels (including several that are offered as part of the main Spanish plan). The Spanish plan—which, unlike the Spanish Plus add-on, does not require a subscription to the main base plan—launched with a seven-day free trial.[27]

In September 2022, YouTube TV began allowing subscribers the option of purchasing its premium add-ons without requiring signing up for the 85-channel base plan (a concept similar to the streaming channel stores operated by Apple, Prime Video and Roku), with around 20 add-ons initially being made available for purchase à la carte, including HBO Max; Cinemax; Showtime; Starz; Epix; Hallmark Movies Now; CuriosityStream; MLB.tv and NBA League Pass. (YouTube launched a standalone channel store, Primetime Channels, within the platform's Movies & TV hub on November 1 of that year.)[28][29]

In December 2022, YouTube TV was named the exclusive provider of NFL Sunday Ticket beginning with the 2023 NFL season. YouTube TV replaces DirecTV as the package's provider; DirecTV had carried the package since its 1994 inception, a 29-year run.[30] CNBC characterized this as a win for both YouTube TV as well as traditional television networks.[31] YouTube's chief product officer, Neal Mohan, said this was logical progression given how people consume sports content, and noted that subscriptions were a big part of the service's future. He also noted that "creators [would] have exclusive access to games, everything from the first game all the way through the Super Bowl, so that they can produce content on the NFL channel, but they can also produce their own content for YouTube shorts."[32] At the time of announcement, this move would not affect the NFL Network and RedZone on YouTube.[33] NFL Sunday Ticket officially launched as a standalone add-on on both YouTube TV and YouTube's Primetime Channels store on August 16, 2023.[34][35]

2023–present

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On January 31, 2023, YouTube TV notified subscribers that it was dropping MLB Network after the company was unable to reach a new agreement with the channel for continued carriage.[36] In a statement, a spokesperson for the channel said it was simply asking YouTube TV for a deal that was comparable to what around 300 other cable, satellite and streaming companies had agreed to in the past.[37]

On March 16, 2023, YouTube TV increased the price from $64.99 to $72.99 per month for new members, and April 18, 2023, for existing members who subscribed to YouTube TV.[38] The price of some add-on packages, like its 4K feature, was reduced to account for the price increase.

On May 17, 2023, YouTube TV received backlash after a glitch that made many channels unavailable for several hours, including TNT, who were airing an NBA playoff game between the Boston Celtics & Miami Heat. The glitch made subscribers unable to watch the ending of the game.[39] [40] The service received an unexpected boost from a carriage dispute between Disney and Charter Communications in August, in the advent of the college football and NFL season, with many users advising impacted Charter customers to consider switching to YouTube TV.[41][42]

On December 12, 2023, the separate HBO and HBO Max linear/VOD add-ons were converted into a singular Max offering that—in addition to featuring HBO's live linear feeds and VOD content—includes in-app library access to Max's ad-free tier, and live feeds of the service's streaming channels, CNN Max (offering a mix of programs simulcast from CNN and CNN International) and Bleacher Report (a four-channel, gametime-only service that airs Max-exclusive and Warner Bros. Discovery-owned linear network simulcasts of sports events).[43][44][note 1]

Features

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YouTube TV offers a cloud-based DVR service with unlimited storage that saves recordings for nine months; access to the DVR required a subscription to the service's base channel plan until September 2022, when YouTube TV expanded the feature to subscribers of its premium add-ons who do not have an accompanying subscription to the base package.[45][28] Each subscription can be shared among six accounts and allows up to three simultaneous streams.

Supported devices

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Supported YouTube TV devices include:

Smart TVs

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Streaming media players

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Game consoles

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Mobile

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  • Android mobile devices
  • iOS mobile devices (10.x or higher)

Computer

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Carriage disputes

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In February 2020, YouTube TV announced that Sinclair Broadcast Group–owned regional sports networks (including Fox Sports Networks and YES Network) would likely be pulled from the service on February 28, 2020, citing high carriage fees. On that day, YouTube TV announced that it had reached an interim agreement to continue offering the channels on the platform while negotiations are under way.[49] On March 5, 2020, YouTube TV and Sinclair reached a new deal to continue carrying all the Fox RSNs except three – the YES Network, Fox Sports Prime Ticket and Fox Sports West.[50] However, on October 1, 2020, the networks (one of which was carrying the Bally Sports moniker now) were pulled off the service after the two sides could not come to a renegotiation agreement.[51][52] The same month, YouTube TV dropped NESN, which carries games for the Boston Red Sox and the Boston Bruins.[53]

In September 2021, YouTube TV entered into a dispute with NBCUniversal when negotiating a renewal of their contract, with the latter warning that its channels would be removed from the service if they failed to reach an agreement by the end of the month.[54] NBC had reportedly demanded YouTube TV bundle their Peacock streaming service,[55] while YouTube TV announced that it would decrease their price by $10 if the contract is not renewed.[56] The two companies failed to reach an agreement by October 1, but agreed to a "short extension" to avoid the channels being taken down.[57] A deal was reached a day later.[58]

In December 2021, YouTube TV engaged in a dispute with The Walt Disney Company over a renewal in their contract, warning customers about the possible removal of ABC, Disney Channel, ESPN, Freeform, FX, National Geographic, and other Disney-owned networks should the two fail to reach an agreement.[59] Google and Disney were unable to renew their contract by the expiration date, resulting in YouTube TV's first contract-related blackout.[60] This was resolved a day later, with the two companies reaching a new deal.[61]

In January 2023, MLB Network was pulled off YouTube TV after they failed to reach a contract renewal agreement.[62]

On November 18, 2023, KTVK was pulled off YouTube TV as a local channel in the state of Arizona due to a dispute between YouTube TV and KTVK's parent company, Gray Television. This leaves viewers on that service unable to watch the majority of locally televised Phoenix Suns and Phoenix Mercury basketball games not televised by TNT, ESPN, or ABC. [63][64]

See also

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Notes

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  1. ^ Prior to December 2023, the standalone HBO add-on was sold exclusively to base plan subscribers, while the HBO Max add-on (originally also requiring a base subscription to purchase) had been available for purchase to all subscribers since YouTube TV removed base plan requirements for most add-ons in September 2022.
  2. ^ a b Removed from Roku channel store in April 2021;[46] folded into the main YouTube app in May;[47] re-added to the Roku channel store in December.[48]

References

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  1. ^ Amadeo, Ron (February 7, 2024). "YouTube TV is the US's 4th-biggest cable TV provider, with 8 million subs". Ars Technica. Retrieved February 10, 2024.
  2. ^ a b "YouTube TV launches today. It has some cool features and some big drawbacks". Los Angeles Times. Associated Press. April 5, 2017. Archived from the original on April 23, 2017. Retrieved April 24, 2017.
  3. ^ Newman, Mark (October 3, 2017). "YouTube TV, MLB become World Series partners". MLB.com. MLB Advanced Media. Retrieved October 19, 2020.
  4. ^ "NBA and YouTube TV announce first-ever presenting partnership of the NBA Finals". NBA.com (Press release). NBA Media Ventures, LLC. March 26, 2018. Retrieved October 19, 2020.
  5. ^ Amadeo, Ron (February 7, 2024). "YouTube TV is the US's 4th-biggest cable TV provider, with 8 million subs". Ars Technica. Retrieved February 10, 2024.
  6. ^ Christina Warren (April 5, 2017). "YouTube Is Officially in the Live TV Game Now". Gizmodo. Archived from the original on April 22, 2017. Retrieved April 24, 2017.
  7. ^ a b Welch, Chris (April 5, 2017). "10 important things to know before signing up for YouTube TV". The Verge. Archived from the original on August 31, 2019. Retrieved August 31, 2019.
  8. ^ Spangler, Todd (February 28, 2018). "YouTube TV Nabs Exclusive Streaming Rights to Seattle Sounders Games, Its Second MLS Deal". Variety. Archived from the original on May 5, 2018. Retrieved April 29, 2018.
  9. ^ Wallenstein, Andrew; Spangler, Todd (January 31, 2018). "YouTube TV Strikes Unprecedented Deal for Pro Sports TV Rights (EXCLUSIVE)". Variety. Archived from the original on May 2, 2018. Retrieved April 29, 2018.
  10. ^ Hipes, Patrick (February 14, 2018). "YouTube TV Adds Turner Networks, Bumps Price To $40". Deadline. Archived from the original on April 15, 2019. Retrieved April 15, 2019.
  11. ^ Sarah Perez (June 19, 2018). "Starz launches 14 channels on YouTube TV". TechCrunch. Retrieved November 1, 2022.
  12. ^ Graham, Jefferson (January 23, 2019). "Heads up, cord cutters: YouTube TV goes national". USA Today. Archived from the original on January 23, 2019. Retrieved January 24, 2019.
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  23. ^ NewsNation, WGN America coming to YouTube TV in January 2021 WGN. December 1, 2020.
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  27. ^ "Expanding Spanish-language content on YouTube TV with Spanish Plus and Spanish Plan". blog.youtube. Retrieved October 24, 2022.
  28. ^ a b Kris Holt (September 30, 2022). "You can now buy some YouTube TV add-ons without the $65 base plan". Engadget. Retrieved November 1, 2022.
  29. ^ Todd Spangler (November 1, 2022). "YouTube Is Reselling Subscriptions to 34 Streaming Services, Including Paramount+ and Showtime". Variety.
  30. ^ "NFL, Google announce agreement to distribute NFL Sunday Ticket on YouTube TV, Primetime Channels". NFL.com. December 22, 2022. Retrieved December 22, 2022.
  31. ^ Rizzo, Lillian (December 23, 2022). "YouTube's NFL 'Sunday Ticket' deal is a win for traditional TV networks, too – here's why". CNBC. Retrieved December 27, 2022.
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  33. ^ Blumenthal, Eli. "NFL Sunday Ticket and YouTube: 8 Things Football Fans Should Know". CNET. Retrieved December 27, 2022.
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  35. ^ "NFL, Google announce agreement to distribute NFL Sunday Ticket on YouTube TV, Primetime Channels". NFL.com. December 22, 2022. Retrieved December 23, 2022.
  36. ^ Keys, Matthew (January 31, 2023). "YouTube TV drops MLB Network after carriage deal expires". The Desk. Retrieved February 1, 2023.
  37. ^ Lucia, Joe (February 1, 2023). "MLB Network dropped by YouTube TV". Awful Announcing. Retrieved February 1, 2023.
  38. ^ Malik, Aisha (March 16, 2023). "YouTube TV hikes price to $72.99 per month due to rising 'content costs'". TechCrunch. Retrieved May 1, 2023.
  39. ^ Keys, Matthew (May 18, 2023). "YouTube TV glitch blocks TNT during Miami Heat, Boston Celtics game". The Desk. Retrieved May 18, 2023.
  40. ^ "YouTube TV malfunction prevents fans from watching Celtics-Heat fourth quarter". www.cbsnews.com. May 17, 2023. Retrieved May 18, 2023.
  41. ^ Hayes, Dade (September 28, 2023). "YouTube Chief Business Officer Mary Ellen Coe On NFL Sunday Ticket "Exceeding Expectations", Unexpected Disney-Charter Plugs & More". Deadline Hollywood. Archived from the original on September 28, 2023. Retrieved October 3, 2023.
  42. ^ Schoon, Ben (September 11, 2023). "[Update: Resolved] ESPN and Disney channels went dark on Spectrum; YouTube TV trends as alternative". 9to5Google. Archived from the original on September 26, 2023. Retrieved October 3, 2023.
  43. ^ "Max Now Available on YouTube Primetime Channels" (Press release). Warner Bros. Discovery. December 12, 2023.
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  45. ^ "YouTube TV help". Archived from the original on January 16, 2020. Retrieved January 1, 2020.
  46. ^ Welch, Chris (April 30, 2021). "Roku removes YouTube TV from channel store as dispute with Google escalates". The Verge. Retrieved May 8, 2021.
  47. ^ Holt, K. (May 7, 2021). "YouTube crams YouTube TV into its main app on Roku". Engadget. Retrieved May 8, 2021.
  48. ^ Boorstin, Julia; Sherman, Alex (December 8, 2021). "Roku stock pops on multiyear agreement with Google to keep YouTube on streaming platform". CNBC. Retrieved December 9, 2021.
  49. ^ Welch, Chris (February 29, 2020). "YouTube TV will keep streaming Fox RSNs and YES Network during negotiations with Sinclair". The Verge. Archived from the original on February 29, 2020. Retrieved February 29, 2020.
  50. ^ Spangler, Todd (March 5, 2020). "YouTube TV Inks Deal for 19 Fox Regional Sports Nets With Sinclair, Drops YES and Two Others". Variety. Archived from the original on March 5, 2020. Retrieved March 6, 2020.
  51. ^ Alexander, Julia (September 30, 2020). "YouTube TV is losing Fox regional sports networks". The Verge. Retrieved December 9, 2020.
  52. ^ Scrivens, Scott (September 30, 2020). "YouTube TV is losing Fox Regional Sports from October 1". Android Police. Retrieved December 9, 2020.
  53. ^ Gurwin, Jason (October 30, 2020). "BREAKING: NESN To Be Dropped From YouTube TV on October 31st". The Streamable. Retrieved September 14, 2021.
  54. ^ Spangler, Todd (September 26, 2021). "NBCU Warns YouTube TV Viewers They May Lose Channels, Including Local NBC Stations". Variety. Archived from the original on September 26, 2021. Retrieved September 29, 2021.
  55. ^ Brodkin, Jon (September 28, 2021). "NBC demanded that YouTube TV bundle Peacock or lose access to NBC channels". Ars Technica. Archived from the original on September 28, 2021. Retrieved September 29, 2021.
  56. ^ Li, Abner (September 26, 2021). "Google says YouTube TV will get a $10/month price drop if NBC channels leave next week". 9to5Google. Archived from the original on September 27, 2021. Retrieved September 29, 2021.
  57. ^ Keck, Catie; Byford, Sam (September 30, 2021). "YouTube TV and NBCUniversal agree to 'short' extension to avoid channels disappearing". The Verge. Archived from the original on October 1, 2021. Retrieved October 1, 2021.
  58. ^ Hayes, Dade (October 2, 2021). "NBCUniversal And YouTube TV Reach Carriage Deal, Avoid Blackout; NBCU Says It Felt "Obligated" To Warn Viewers – Update". Deadline Hollywood. Archived from the original on October 2, 2021. Retrieved October 2, 2021.
  59. ^ "YouTube TV warns customers they may lose access to 18 Disney-owned channels by week's end". TechCrunch. December 14, 2021. Retrieved December 17, 2021.
  60. ^ Spangler, Todd (December 18, 2021). "Disney Channels Including ABC, ESPN Go Dark on YouTube TV After Google Deal Lapses". Variety. Archived from the original on December 18, 2021. Retrieved December 18, 2021.
  61. ^ Bella, Timothy (December 19, 2021). "YouTube TV to restore ABC, ESPN and other channels after making deal with Disney". The Washington Post. Archived from the original on December 20, 2021. Retrieved December 20, 2021.
  62. ^ Chan, J. Clara (January 31, 2023). "MLB Network Exits YouTube TV Ahead of Spring Training After Contract Dispute". The Hollywood Reporter. Retrieved January 31, 2023.
  63. ^ "MSN". MSN.
  64. ^ "YouTube TV Subscribers Lose 3TV as of November 18th". November 9, 2023.
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