AdMarketplace
 | |
| Type of business | Privately owned |
|---|---|
| Founded | New York, New York, United States (2000) |
| Headquarters | 90 Park Ave, New York, New York |
| Area served | Worldwide |
| Key people | James Hill, Founder/CEO Adam J. Epstein, President/COO |
| Industry | Online Advertising, Search Engine Marketing, Advertising, Technology, Advertising Platform |
| Services | Custom Search Media Integrations for Publishers, Performance Media and Measurement for Advertisers |
| Employees | 175 |
| URL | https://admarketplace.com/ |
| Launched | 2000 |
| Current status | Active |
adMarketplace is a search advertising marketplace. The privately held company is headquartered in New York City.[1]
adMarketplace introduced an algorithmic bidding solution, BidSmart, for their search advertising platform in early 2014.[2]
Search advertising marketplaces represent a sizable but often overlooked segment of the Search Engine Marketing industry.
Services
[edit]adMarketplace operates an online marketplace that connects advertisers and publishers to serve PPC search ads on publisher properties in response to a user's search. The company places keyword-targeted ads on web properties outside of traditional search engine result pages.
adMarketplace offers advertisers scale and performance via access to exclusive search traffic, according to the company website.[1]
For publishers, the company offers custom search monetization, flexible implementation, and transparent reporting. Publisher partners include Firefox, Afterpay, and Avast Browser. [3]
The company positions itself as the only search syndication marketplace and allows advertisers to separate bid management by device type (computer/tablet/phone) and traffic source. The company claims that increased pricing control and transparency results in a higher ROI for advertisers.[4][5]
In 2013, adMarketplace partnered with Kenshoo to offer integration through Kenshoo's campaign management dashboard.[6]
Recognition
[edit]In 2014, adMarketplace was named to Deloitte’s Technology Fast 500 as one of the fastest growing technology companies in North America.[7]
The Data Warehousing Institute (TDWI) named adMarketplace a 2014 Best Practices Award winner in Big Data Technology for its Advertiser 3D and BidSmart technologies.[8] Hewlett Packard also recognized adMarketplace with the 2014 Discover Award for its innovation in big data even though their tracking technology is known for its faults.[9]
History
[edit]adMarketplace was founded by James Hill in 2000. From 2003 to 2006, it was the exclusive search advertising platform for eBay; when that exclusivity ended, the company opened its platform to all advertisers and publishers.[10] The immediate impact was a major downsize, with just seven employees at one point,[11] but it then grew 50% in 2008 and reached 80 employees in 2011.[11] In 2012, adMarketplace grew to 100 employees, and was named the 8th fastest growing company in New York by Crains.[12] In 2014, adMarketplace was ranked one of the fastest growing technology companies in North America by Deloitte on their annual Fast 500 list,[13] and in 2016 adMarketplace was among the first 100 companies approved for the Trustworthy Accountability Group (TAG) registry
References
[edit]- ^ a b "The Marketplace for the Moment of Intent". www.admarketplace.com. Retrieved 2018-08-10.
- ^ "adMarketplace's BidSmart Solution Sees Over 75% Increase in Conversion Rates for Top Brands". Ad Tech Daily. 2014-07-15. Retrieved 2018-08-10.
- ^ "The Marketplace for the Moment of Intent". www.admarketplace.com. Retrieved 2018-08-10.
- ^ "Adweek". www.adweek.com. Retrieved 2018-08-10.
- ^ "adMarketplace Introduces Programmatic Bids For Its Search Marketplace". Retrieved 2018-08-10.
- ^ "adMarketplace Integrates With Kenshoo to Help Search Advertisers Increase Efficiency and Improve Cross-Platform Insights". Kenshoo. 2013-03-20. Retrieved 2018-08-10.
- ^ "North America: Technology Fast 500". rodis.com.au. Retrieved 2018-08-10.
- ^ "TDWI Announces 2014 Best Practices Awards Winners -- TDWI -The Data Warehousing Institute". tdwi.org. Archived from the original on 2014-06-06.
- ^ "HPPSocialUserSignonPage - Hewlett Packard Enterprise Community". h30499.www3.hp.com. Retrieved 2018-08-10.
- ^ "Home". www.auctionbytes.com. Retrieved 2018-08-10.
- ^ a b Craw, Ben (2011-12-29). "Adam Epstein, adMarketplace: 27 Million And Counting". Huffington Post. Retrieved 2018-08-10.
- ^ "adMarketplace.com - 2012 Fast 50 | Crain's New York Business". Crain's New York Business. Retrieved 2018-08-10.
- ^ "Deloitte | Technology Fast 500 Rankings". Archived from the original on 20 November 2014.