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Nikkie de Jager

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In this Dutch name, the birth surname is De Jager and the marital name is Drossaers.
Nikkie de Jager
De Jager in 2020
Born (1994-03-02) 2 March 1994 (age 30)
Wageningen, Netherlands
Other namesNikkieTutorials
Occupations
YouTube information
Channel
Years active2008–present
Genres
Subscribers14.5 million[1]
Total views1.9 billion[1]
NetworkCollab
100,000 subscribers2011[2]
1,000,000 subscribers2015[3]
10,000,000 subscribers2018[3]
Last updated: 4 February 2024
Websitenikkietutorials.com

Nikkie de Jager-Drossaers[4] (Dutch pronunciation: [ˈnɪki də ˈjaːɣər drɔˈsaːrs]; born 2 March 1994), known online as NikkieTutorials, is a Dutch make-up artist and beauty YouTuber.[5] She gained online popularity in 2015 after her YouTube video "The Power of Makeup" became popular and inspired many other videos of people showing their faces with and without makeup.[6][7][8]

Career

[edit]

De Jager first began uploading videos to YouTube in 2008, at the age of 14, after watching MTV's The Hills while sick and being inspired by Lauren Conrad's makeup.[9] She then began searching YouTube for tutorials to recreate the look and was inspired to begin creating her own.[10][11] After uploading videos for about two years, she enrolled in makeup coursework at B Academy in Amsterdam. She then signed to Colourfool Agency in 2011, and began working as a professional makeup artist.[10]

In the autumn of 2013, she became the head makeup artist for the RTL 5 show I Can Make You a Supermodel with Paul Fisher.[10][12] De Jager left Colourfool Agency at the beginning of 2014 to work as a freelance hair and makeup artist.[10]

Forbes magazine named De Jager one of the top ten beauty "influencers" in 2017.[13] In 2017, she also won the award for "YouTube Guru" at the Shorty Awards and the award for "Choice Fashion/Beauty Web Star" at the Teen Choice Awards.[14][15]

In 2017, De Jager uploaded a video reviewing a foundation produced by a Prague-based cosmetics brand and spoke about the company using her image, specifically a screenshot from her "The Power of Makeup" video, to sell their products on social media without her permission. She expressed disappointment in the company's actions, feeling they had lied to their followers as she was not wearing any of their products in the photo of her they had used to promote their company.[16][17]

In January 2019, it was announced that De Jager would serve as the Global Beauty Adviser for Marc Jacobs Beauty. The brand stated in a press release that "in this newly created role, Nikkie will be integrated into the brand’s product development process, as well as share her incredible talent and expertise to expand unique content and artistry around the world on both Marc Jacobs Beauty and her own channels."[18]

On 12 June 2020, it was announced that De Jager would become a goodwill ambassador at the United Nations.[19]

On 23 September 2021, De Jager launched her cosmetic brand, Nimya, after having developed it for three years.[20] The brand featured three products upon launch: Moisturizer/Primer Hybrid, Setting Spray, and Cooling Ice Stick and glow Serum, as well as a minifan to go with the products.

Collaborations

[edit]

De Jager has collaborated with beauty brands[21] like OFRA Cosmetics[22][23] and Maybelline.[8][24][25][26] Her line with OFRA Cosmetics in 2017 included liquid lipsticks and a highlighter palette.[27][13] In December 2019, she collaborated with Lady Gaga, promoting her makeup brand Haus Laboratories.[28]

In August 2020, De Jager launched her own eyeshadow palette in collaboration with the brand Beauty Bay.[29]

Personal life

[edit]

On 13 January 2020, De Jager shared YouTube video titled "I'm Coming Out", in which she publicly came out as transgender. She stated that she was being blackmailed by someone who threatened to expose this. She began her transition in her teenage years.[30]

De Jager got engaged to Dylan Drossaers in August 2019.[31][32] The two got married on 6 September 2022.[33]

On 8 August 2020, De Jager and Drossaers were robbed at gunpoint in their house in Uden.[34] The Dutch police reported one other resident suffering superficial injuries.[35][36] The police launched an investigation shortly after, and later stated that arrests were made during the investigation.[37]

Television

[edit]
De Jager (right) and Chantal Janzen, two of the four presenters of the Eurovision Song Contest 2021.

In September 2017, De Jager was a participant in the Dutch game show The Big Escape. In January 2019, she participated in the nineteenth season of the popular Dutch reality game show Wie is de Mol?.[38] She was eliminated from the competition in the third episode. In 2019, and again in 2024, De Jager also appeared as a guest judge on BBC Three's version of Glow Up.[39] In September 2020, she returned to Wie is de Mol? for a special 20th anniversary season. She went on to become the winner of this season.

After her coming-out video became popular in January 2020, De Jager was a guest on The Ellen DeGeneres Show, where she talked about her experience coming out as transgender.[40] She later spoke out about her experience on the show while being interviewed on De Wereld Draait Door, stating that she was treated differently from other guests, and that the show's host, Ellen DeGeneres, was "cold and distant".[41][42]

On 10 February 2020, it was announced that De Jager would be the online host of the Eurovision Song Contest 2020, which was planned to be held in Rotterdam.[43][44] The event was later cancelled due to the COVID-19 pandemic;[45] De Jager subsequently appeared in the replacement show Eurovision: Europe Shine a Light, broadcast on 16 May 2020, where she reported the show's online content live to the public.[46] On 18 September 2020, she was confirmed to return as a co-host of the 2021 contest, having been promoted to regular host from the previous year's role of online host.[47][48] She was the first transgender person to host the contest.[49]

In September 2020, De Jager was announced as a guest judge on the Drag Race Holland, the Dutch version of RuPaul's Drag Race.[50]

Year Title Notes
2017 The Big Escape [nl] 6th Place
Jachtseizoen [nl] Lost
2019 Wie is de Mol? Participant
Weet Ik Veel [nl]
Thank You For the Music
De TV Kantine [nl] Judge in RuPaul's Drag Race derision
Glow Up: Britain's Next Make-Up Star Guest judge
2020 The Ellen DeGeneres Show Guest
Eurovision: Europe Shine a Light Social media host
Wie is de Mol? Winner
Drag Race Holland Guest judge, 2 episodes
2021 Make-Up Cup Presenter and judge
Glow Up: The Next Dutch Make Up Star
Make Up Your Mind Judge
Eurovision Song Contest 2021 Presenter together with Chantal Janzen, Edsilia Rombley and Jan Smit
2023 Nikkie's Make-Up Mansion Presenter and judge
Eurosong 2023 Judge
2024 Glow Up: Britain's Next Make-Up Star Guest judge

Awards and nominations

[edit]
Year Title Award Nominated work Result Ref.
2017 9th Annual Shorty Awards Youtube Guru Herself Won [51]
Teen Choice Awards Choice Web Star: Fashion/Beauty Won [52]
American Influencer Awards International Makeup Influencer of the Year Won [53]
2018 E! People's Choice Awards The Beauty Influencer of 2018 Nominated [54]
Teen Choice Awards Choice Fashion/Beauty Web Star Nominated [55]
2019 Teen Choice Awards Choice Fashion/Beauty Web Star Nominated [56]
E! People's Choice Awards The Beauty Influencer of 2019 Nominated [57]
Streamy Awards Branded Content: Video NikkieTutorials x Snoop Dogg (by Marc Jacobs Beauty) Won [58]
American Influencer Awards International Makeup Influencer of the Year Herself Won [59]
2020 CelebMix Awards Social Media Star Won [60]
American Influencer Awards International Makeup Influencer of the Year Won [61]
E! People's Choice Awards The Beauty Influencer of 2020 Nominated [62]
2021 Nickelodeon Kids' Choice Awards Favorite Star - Netherlands Won [63]

References

[edit]
  1. ^ a b "About NikkieTutorials". YouTube.
  2. ^ "YouTube User Analytics / Statistics for NikkieTutorials". Social Blade. Archived from the original on 5 January 2013. Retrieved 15 September 2022.
  3. ^ a b "YouTube User Analytics / Statistics for NikkieTutorials". Social Blade. Archived from the original on 23 May 2019. Retrieved 15 September 2022.
  4. ^ WATCH OUR WEDDING DAY! 💍 Showing You EVERYTHING!. NikkieTutorials (Video). 13 September 2022. Event occurs at 18:24 – via YouTube.
  5. ^ Sall, Elisabeth (22 April 2017). "Zoella, Huda Beauty, Shaaanxo...Découvrez les 5 youtubeuses beauté les plus puissantes du monde!". Public (in French). Archived from the original on 1 December 2017. Retrieved 29 November 2017.
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  7. ^ Willett, Megan (16 June 2015). "This YouTube beauty star put her reputation on the line to send a message to the world". Business Insider. Archived from the original on 1 December 2017. Retrieved 29 November 2017.
  8. ^ a b Denton, Elizabeth (13 July 2016). "NikkieTutorials On Makeup Shaming, Glitter, And Her Epic Collaboration With Too Faced". Seventeen. Archived from the original on 12 June 2018. Retrieved 29 September 2018.
  9. ^ Lodi, Marie (1 February 2017). "NikkieTutorials tells us how Lauren Conrad inspired her to start doing makeup and how she got over her fear of winged eyeliner". HelloGiggles. Archived from the original on 29 September 2018. Retrieved 28 September 2018.
  10. ^ a b c d de Jager, Nikkie (24 February 2010). "About Nikkie". NikkieTutorials. Archived from the original on 28 September 2018. Retrieved 29 September 2018.
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  19. ^ "Nikkie de Jager wordt Nederlandse ambassadeur van Verenigde Naties". NU.nl (in Dutch). 11 June 2020. Archived from the original on 13 June 2020. Retrieved 13 June 2020.
  20. ^ "HOME | Nimya by NikkieTutorials". Nimya. Retrieved 5 October 2022.
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  26. ^ Gilliland, Nikki (2 November 2017). "A close up look at Maybelline's brow-raising success with visual content on social media". Econsultancy. Archived from the original on 1 December 2017. Retrieved 29 November 2017.
  27. ^ "OFRA X NikkieTutorials: Inside the Collection". Ofra Cosmetics. Archived from the original on 9 July 2021. Retrieved 1 July 2021.
  28. ^ NikkieTutorials (4 December 2019). "Doing LADY GAGA'S Makeup! | NikkieTutorials". Youtube. Archived from the original on 29 July 2020. Retrieved 9 August 2020.
  29. ^ "MY OWN PALETTE! NikkieTutorials x BEAUTY BAY REVEAL!". YouTube. Archived from the original on 19 January 2021. Retrieved 30 August 2020.
  30. ^ I'm Coming Out. Retrieved 15 May 2024 – via www.youtube.com.
  31. ^ NikkieTutorials (13 August 2019). "I AM GETTING MARRIED?!". Youtube.com. Archived from the original on 19 January 2021. Retrieved 16 February 2020.
  32. ^ "Beauty Guru NikkieTutorials Is Engaged — Meet Her Fiancé Dylan And Check Out That Bling!". YourTango. 15 January 2020. Archived from the original on 19 January 2021. Retrieved 21 February 2020.
  33. ^ NikkieTutorials (6 September 2022). "06-09-2022 Mr. & Mrs. Tutorials". instagram.com. Retrieved 7 September 2022.
  34. ^ @politieob (8 August 2020). "Zojuist melding van een overval op een woning aan de Pnemstraat in #Uden. De daders bedreigden de bewoners met mogelijk een vuurwapen en maakten hen een onbekende buit afhandig. Er is sprake van minimaal 3 daders die in een beige personenauto gevlucht zijn richting de A50" (Tweet) (in Dutch). Retrieved 9 August 2020 – via Twitter.
  35. ^ @nikkietutorials (8 August 2020). "I love you 💞" – via Instagram.
  36. ^ @politieob (8 August 2020). "Een van de bewoners heeft oppervlakkige verwondingen opgelopen. Wij doen op de locatie onderzoek zoals het horen van getuigen. Ook onze afdeling forensische opsporing gaat sporenonderzoek verrichten. Info of tips? De auto gezien? Camerabeelden? Bel 0900-8844. Anoniem? 0800-7000" (Tweet) (in Dutch). Retrieved 9 August 2020 – via Twitter.
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  39. ^ Kopotsha, Jazmin (6 March 2019). "BBC Three's Glow Up Is The Beauty Version Of Great British Bake Off". Refinery29. Archived from the original on 2 February 2020. Retrieved 2 February 2020.
  40. ^ Harris, Margot (9 October 2019). "NikkieTutorials gave her first interview since coming out as transgender, telling Ellen that her fiancé gave her the strength to post the video". Insider. Archived from the original on 19 January 2021. Retrieved 3 February 2020.
  41. ^ Chen, Tanya (30 March 2020). "NikkieTutorials Appears To Imply She Didn't Have A Great Experience With Ellen DeGeneres On Her Show". BuzzFeed News. Archived from the original on 30 July 2020. Retrieved 9 August 2020.
  42. ^ Dodgson, Lindsay (14 April 2020). "NikkieTutorials gave more detail on her 'Ellen' appearance, saying she didn't even get her own bathroom because it was reserved for the Jonas Brothers". Insider. Archived from the original on 19 January 2021. Retrieved 9 August 2020.
  43. ^ "NikkieTutorials online-presentator Songfestival: 'Extreem vereerd'". NOS (in Dutch). 10 February 2020. Archived from the original on 11 February 2020. Retrieved 10 February 2020.
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  48. ^ "How 2020 BROKE ME & Predicting 2021 | NikkieTutorials - YouTube". www.youtube.com. Archived from the original on 5 January 2021. Retrieved 31 December 2020. ...They are willing to, like, give me an upgrade. So now I'm actually one of the [main] hosts
  49. ^ Roessink, Paulien (17 May 2021). "'Eurovision' gets first transgender host in YouTube star Nikkie de Jager". SBS Your Language. Archived from the original on 23 May 2021. Retrieved 23 May 2021.
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[edit]
Preceded by Eurovision Song Contest presenter
2021
With: Chantal Janzen, Edsilia Rombley and Jan Smit 		Succeeded by
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