Mobile software content rating system
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A mobile software content rating system is a rating system which is tailored to users of mobile software.
Comparison table
[edit]A comparison of current mobile software rating systems, showing age on the horizontal axis. Note however that the specific criteria used in assigning a classification can vary widely from one country/system to another. Thus a color code or age range cannot be directly compared from one country to another.
Key:
- White – No restrictions: Suitable for all ages / Aimed at young audiences / Exempt / Not rated / No applicable rating.
- Yellow – No restrictions: Parental guidance is suggested for designated age range.
- Purple – No restrictions: Not recommended for a younger audience but not restricted.
- Red – Restricted: Parental accompaniment required for younger audiences. (Not used)
- Black – Prohibitive: Exclusively for older audience / Purchase age-restricted / Banned.
Explanations of specific ratings are available in corresponding articles.
Country/System | Age rating | Other | ||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
0/1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | ||
App Store | 4+ | 9+ | 12+ | 17+ | N/A | |||||||||||||||
Google Play (IARC) | 3 | 7 | 12 | 16 | 18 | N/A | ||||||||||||||
ACB Australia |
G | M | R 18+ | N/A | ||||||||||||||||
PG | MA 15+ | |||||||||||||||||||
ClassInd Brazil |
L | 10 | 12 | 14 | 16 | 18 | N/A | |||||||||||||
ESRB USA Canada Mexico |
E | E10+ | T | M | AO | RP | ||||||||||||||
EC | ||||||||||||||||||||
GRAC South Korea |
ALL | 12 | 15 | 19 | N/A | |||||||||||||||
PEGI Europe Israel |
3 | 7 | 12 | 16 | 18 | ! | ||||||||||||||
7 | 12 | 16 | 18 | |||||||||||||||||
USK Germany |
0 | 6 | 12 | 12 | 16 | 18 | N/A | |||||||||||||
Country/System | 0/1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | Other |
Samsung Galaxy Store | ALL | 4+ | 12+ | 15+ | 18+ | N/A | ||||||||||||||
Huawei AppGallery | 3+ | 7+ | 12+ | 16+ | 18+ | N/A | ||||||||||||||
Amazon Appstore | All Ages | Mature | Adult | N/A | ||||||||||||||||
Guidance Suggested | ||||||||||||||||||||
Blackberry World | G | T | M | A | N/A | |||||||||||||||
Common Sense Media | N/A | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | Not Yet Rated | |
Country/System | 0/1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | Other |
Existing systems
[edit]App Store (iOS/iPadOS)
[edit]Apple's rating system for the App Store follows the following rubric:[1]
- Rated 4+: Contains no objectionable material.
- Rated 9+: May contain content unsuitable for children under the age of 9.
- Rated 12+: May contain content unsuitable for children under the age of 12.
- Rated 17+: May contain content unsuitable for children under the age of 17.
Apps rated 17+ are prohibited from purchase by younger users.[2]
Google Play
[edit]Up until March 17, 2015 Google Play used the following rubric:[3][4]
- Everyone
- Low maturity
- Medium maturity
- High maturity
Google now uses the International Age Rating Coalition (IARC) in most countries not represented by a rating authority, whilst countries or regions with a superimposed video game rating authority continues applying their own ratings where applicable. [5] This includes Americas (except Brazil), where ESRB is imposed, Brazil with ClassInd, Europe and Israel with PEGI, Australia with ACB and South Korea with GRAC. However, a new Google Play Rating system is used exclusively in Russia and for non-gaming apps in South Korea.[6] These ratings include:
- 3+
- 7+
- 12+
- 16+
- 18+
In Australia, IARC applies its own ratings for non-gaming apps.[6]
Samsung Galaxy Store
[edit]The ratings are, All Ages, 4+, 12+, 16+ and 18+. The 18+ rating is enforced and the rest are advisory.[citation needed]
Huawei AppGallery
[edit]Huawei AppGallery developed own rating system. Ratings are: 3+, 7+, 12+, 15+ and 18+[7]
Amazon Appstore
[edit]On the Amazon Appstore, "All Ages" is for all ages. "Guidance Suggested" is for recommendation that parents should give guidance to pre-teens/children. "Mature" is recommended to be suitable for mature audiences. "Adult" is advertisements, graphic violence, nudity or other content only suitable for adult audiences.[8]
Blackberry World
[edit]The Blackberry appstore as the following ratings:[9][10]
- G (General) – All ages
- T (Teen) – May not be suitable for children under the age of 13
- M (Mature) – May not be suitable for children under the age of 17
- A (Adult) – Content that is generally recognized as appropriate only for, or that is legally restricted to, persons at least the age of majority in their region.
CTIA Mobile Application Rating System
[edit]The CTIA – The Wireless Association, an industry trade group, collaborated with the ESRB to largely apply ESRB's rating system to mobile devices.[11] It was launched in 2011, with Apple and Google being notable abstentions from subscribing companies.[12]
Common Sense Media
[edit]- 2+
- 3+
- 4+
- 5+
- 6+
- 7+
- 8+
- 9+
- 10+
- 11+
- 12+
- 13+
- 14+
- 15+
- 16+
- 17+
- 18+
See also
[edit]- Internet Content Rating Association
- Video game content rating system
- Motion picture content rating system
- Television content rating system
References
[edit]- ^ "Identifying Your App in iTunes Connect: Set App Ratings". Apple Inc. Retrieved 19 May 2017.
- ^ Masna, Aulia (17 July 2009). "App Store rating system raises questions". Macworld. Retrieved 19 May 2017.
- ^ "Application Content Ratings". Google Inc.
- ^ "Creating Better User Experiences on Google Play". Android Developers Blog. Retrieved 2015-06-14.
- ^ "About the International Age Rating Coalition". IARC. Retrieved 2015-11-11.
- ^ a b Apps & Games content ratings on Google Play
- ^ "AppGallery Rating system". Huawei Developers. Retrieved 30 January 2022.
- ^ Amazon.com: Angry Birds Rio HD (Fire Edition): Appstore for Android (click "guidance suggested" for information on rating system). Archive.
- ^ Despicable Me: Minion Rush – BlackBerry World (click "Teen" for information on rating system). Archive.
- ^ Evelyn, Alex. "Consideringapple". Retrieved 23 August 2023.
- ^ "CTIA Mobile Application Ratings System with ESRB". ESRB.
- ^ Chris Velazco (November 29, 2011). "CTIA And ESRB Debut App Rating System, No Buy-In From Google Or Apple". Techcrunch.
External links
[edit]- "Set up parental controls on Google Play". Google. – on controlling what types of apps can be downloaded
- ESRB ratings