Pert Plus
 Pert Plus Shampoo bottles in a store in Cairo, Egypt | |
| Product type | Shampoo |
|---|---|
| Owner | Tengram Capital Partners (High Ridge Brands LLC) |
| Country | United States |
| Introduced | 1987 (as Pert Plus) 1980 (as Pert) |
| Markets | United States |
| Previous owners | Procter & Gamble |
| Website | https://www.pert.com/ |
Pert Plus (also known as Pert 2 in 1) is an American brand of shampoo and conditioner (2-in-1) products owned by High Ridge Brands LLC. It was introduced in 1987 by Procter & Gamble as a reformulation of Pert shampoo introduced in 1980.[1] The 2-in-1 product is marketed by Procter & Gamble in New Zealand and Australia as Pert 2 in 1 and in Asia as Rejoice.
History
[edit]Investment firm Najafi Companies acquired North American trademark rights to Pert and Pert Plus from P&G in 2006, moving its production to subsidiary Innovative Brands LLC.[2] In 2010, Innovative sold Pert, Pert Plus and Sure to Helen of Troy.[2] The company has several products for various hair types.
In June 8, 2021, Helen of Troy announced it has sold its personal care business, including Pert and Pert Plus to Tengram Capital Partners (High Ridge Brands). [3]
References
[edit]- ^ "Pert Plus". Pert Plus Press Room. Archived from the original on July 2, 2010. Retrieved September 17, 2014.
- ^ a b "Najafi Companies Portfolio Company, Innovative Brands, Agrees [sic] to Sell Pert Plus Shampoo and Sure Deodorant". Najafi Companies. March 10, 2010. Archived from the original on May 9, 2010. Retrieved September 17, 2014.
- ^ "HRB Brands Announces Acquisition of Personal Care Brands from Helen of Troy". Global Newswire. June 8, 2021. Retrieved February 9, 2024.