SpotX
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| Company type | Public (part of Magnite) |
|---|---|
| Industry | Advertising Technology |
| Founded | 2007 |
| Headquarters | Denver, Colorado, USA |
Area served | 190+ Countries |
Key people | Michael Shehan (co-founder, CEO), Steve Swoboda (co-founder, CFO), J. Allen Dove (CTO), Sean Buckley (COO) |
| Owner | Magnite, Inc. (100% stake) |
Number of employees | 400+ |
| Website | www.spotx.tv |
SpotX is a video advertising and monetization platform.[1] Billions of video ad decisions are transacted through the SpotX platform daily, with ads delivered to over 70 million US households.[2] The company is headquartered north of Denver, Colorado with additional offices worldwide, including Belfast, London, New York, Salt Lake City, San Francisco, Singapore, Sydney, and Tokyo.
History
[edit]SpotX was founded as a division of the search engine marketing technologies and services company, Booyah Networks.[3] The company's founders are Michael Shehan (CEO) and Steve Swoboda (COO and CFO).[3][4]
In March 2007, SpotX, initially SpotXchange, formed a separate company from Booyah that focused on digital video advertising technology.[3] In 2009, SpotX launched targeting tools to help advertisers reach their audiences.[3] In 2010, SpotX launched its real-time bidding solution[buzzword], which helps companies tailor their bids on an impression-by-impression basis when bidding on in-stream and in-banner video ad inventory.[3]
In July 2016, RTL Group announced its 65% majority stake purchase of SpotX at $144 million and completed its 100% acquisition of the company in October 2017 for $145 million in a deal that valued SpotX at $404 million.[5]
In 2015, SpotXchange rebranded as SpotX. In 2017, SpotX relaunched its website.
In 2020, SpotX made a strategic investment in SpringServe, a supply-side ad server for CTV.[3][6]
In 2021, SpotX was acquired by Magnite, Inc., the world's largest independent sell-side advertising platform, for $1.17 billion.[3][7]
References
[edit]- ^ Online, Ad Ops (October 2013). "SpotXchange Launches Industry's Most Transparent Video Advertising Platform | Ad Operations Online". Retrieved 2015-07-07.
- ^ Munson, Ben (6 April 2021). "SpotX now reaches 70M connected TV households in U.S. | Ad Operations Online". Retrieved 2021-05-12.
- ^ a b c d e f g "Video Ad Views Hit 26.9 Billion in January, SpotXchange Jumps to #1 Spot". Retrieved 2015-06-29.
- ^ L. Wayne Hicks (Jul 31, 2014). "European company buys majority stake in SpotXchange". Denver Business Journal. Retrieved Aug 6, 2015.
- ^ "RTL Group Takes Full Ownership of Video Platform SpotX for $145M, Pursues More Ad Tech M&A". AdExchanger. 30 August 2017. Retrieved 2021-05-12.
- ^ James Hercher (Jul 20, 2020). "SpotX Invests In SpringServe, As TV Consolidates Supply-Side Tech". AdExchanger. Retrieved May 12, 2021.
- ^ Allison Schiff (Feb 5, 2021). "Magnite Acquires SpotX For An Eye-Watering $1.17 Billion". AdExchanger. Retrieved May 12, 2021.