WITA

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WITA

Knoxville, Tennessee
Branding	Inspiration 1490
Programming
Format	Christian/News/Talk
Ownership
Owner	F.W. Robbert Broadcasting
Sister stations	WLRM, WMQM, WNQM, WVOG, WWCR
History
First air date	1961
Call sign meaning	Witnessing In Tennessee Airwaves
Technical information
Licensing authority	FCC
Facility ID	73076
Class	C
Power	1,000 watts
Transmitter coordinates	35°58′11″N 83°57′56″W
Links
Public license information	Public file LMS
Website	http://wita1490.com/

WITA (1490 AM, "Inspiration 1490") is a Christian radio station located in Knoxville, Tennessee. It broadcasts a Christian format with some conservative talk shows and news from the USA Radio Network.

In the late 1960s into the mid-1970s, WITA was known as WROL, "Real Rock And Roll Radio". It was the only station in Knoxville airing an AOR format, playing album cuts from artists such as the Allman Brothers, Led Zeppelin and the Grateful Dead.

The station boasted Knoxville's first female DJ to gain popularity with the University Of Tennessee student population, Leslie Shelor (Leslie Shelor Swann after marriage; also known as "Peggy Swann" to good friends). During this period it was known as "W-149" as a play on its frequency of 1490 kHz. The daytime 1,000-watt signal originated in Fountain City in north Knoxville, but the nighttime 250-watt signal originated at a separate transmitter site which was much closer to campus.

In the mid-1970s the station switched format to top 40 as WKVQ (15Q), but found it difficult to compete with more powerful signals like WNOX and WOKI-FM. By the late 1970s the religious format had begun. 2018 Gubernatorial Libertarian candidate Vinnie Vineyard, better known as Funkmaster V from Wrestling With Ghosts, hosted an hour long rock/ comedy program entitled "Cousin Vinnie's Rock N Roll Show" on the station during 1995–1996.

External links

• Facility details for Facility ID 73076 (WITA) in the FCC Licensing and Management System
• WITA in Nielsen Audio's AM station database