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ITV Weather

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ITV Weather
Company typeTV weather forecasts
GenreUK weather
Founded13 February 1989 (1989-02-13)
FounderITV Network
Headquarters
Millbank, central London
,
England
Area served
United Kingdom
Key people
Manali Lukha
(Head of Weather)
ParentITN, Met Office
DivisionsITV Regional Weather
Websiteitv.com/weather

ITV Weather is the national and regional forecast shown on UK terrestrial network ITV, and is provided by the Met Office (except the Channel Islands forecast, which is provided by the Jersey Meteorological Department). Bulletins are usually broadcast after every ITV News and ITV regional bulletin; since March 2022, however, ITV Weather runs as a segment of the ITV Evening News, live from the news studio on weekdays. Emma Jesson is the longest serving forecaster after 30 years with ITV Weather.

National weather

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The national bulletin launched on the ITV network on 13 February 1989, airing after ITN bulletins which compliments the previous regional arrangements whereby the separate ITV regional licence holders were responsible for providing weather forecasts themselves only for their regional franchise areas.[1]

National weather sponsors

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The national weather for ITV has had commercial sponsors from the outset, as listed in the chart below. ITV Weather on Good Morning Britain and its predecessors have always had a different sponsorship deal.

Start of sponsorship End of sponsorship Company name
13 February 1989 31 December 2007 Powergen[2]
1 January 2008 31 December 2009 esure/Sheilas' Wheels[3] (ITV/STV);
Gocompare.com[4] (UTV)
1 January 2010 1 August 2010 Confused.com[5] (ITV/UTV);
Specsavers[6] (STV)
1 September 2010 31 December 2010 Topps Tiles[7]
1 January 2011 31 December 2011 The Co-operative Food[8]
1 March 2012 30 April 2014 Seven Seas[9]
1 May 2014 2 November 2014 Vitabiotics[10] (ITV/UTV);
Digby Brown Solicitors[11] (STV)
3 November 2014 1 February 2015 Worcester Bosch Group[12]
2 February 2015 June 2015 Crizal UV[13]
June 2015 June 2016 Green Flag[14]
July 2016 July 2018 SSE[15] (ITV/UTV); Fischer Future Heat[16] (STV)
July 2018 August 2018 Checkatrade
August 2018 31 December 2019 Halfords[17]
1 January 2020 present Heinz/HP Sauce[18]
2021 present Piri (Pollen Count)

Regional weather

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Each region has at least one dedicated presenter. At weekends three presenters cover all of the 15 sub-regions and one presenter covers the national forecast. Currently the weekend hubs are grouped and recorded from the following:

  • STV News has a dedicated weekend presenter.

Regional weather sponsors

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As with the National ITV Weather, the regional weather forecasts for ITV licence holders have commercial sponsors. These are currently:

Regional Sponsor
Anglia Greater Anglia
Border United Utilities
Calendar TUI
Central Octopus Energy
Channel Lloyds Bank International
Granada United Utilities
London (Weekday) Octopus Energy
London (Weekend) Vaillant Group
Meridian Vaillant Group
Tyne Tees TUI
UTV Grant Heating
Wales TUI
Westcountry Vaillant Group
STV TUI

Graphics

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On 3 October 2016, new graphics were introduced on the National ITV Weather and across all ITV plc-owned regions. These graphics are also used on Good Morning Britain in their weather updates as well as regional news.[19] STV introduced their own new graphics earlier in 2016.[20]

On-air staff

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Further information: List of ITV Weather on air staff

References

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  1. ^ Tricia Williamson (obituary), The Independent, 14 November 2007, accessed 16 February 2020
  2. ^ "Esure replaces Powergen as 10m sponsor of ITV weather". Marketing Week. 21 November 2007. Retrieved 30 November 2023.
  3. ^ "esure to sponsor ITV weather". The Guardian. 21 November 2007. Retrieved 30 November 2023.
  4. ^ "News at Ten (2008): And Finally... & ITV National Weather". "scblack" on YouTube. 24 January 2008. Retrieved 30 November 2023.
  5. ^ "ITV Weather - Late for Work - Confused.com Advert". "UK Adverts Archive" on YouTube. 14 October 2020. Retrieved 30 November 2023.
  6. ^ "Specsavers agree STV sponsorship deal". The Scotsman. 30 January 2010. Retrieved 30 November 2023.
  7. ^ "About us - 2010: We sponsor the ITV Weather". Topps Tiles. Retrieved 30 November 2023.
  8. ^ "Co-operative signs ITV weather sponsorship deal". The Mirror. 13 December 2010. Retrieved 30 November 2023.
  9. ^ "Seven Seas Set For ITV National Weather Sponsorship". The Drum. 28 February 2012. Retrieved 30 November 2023.
  10. ^ "Vitabiotics launches ad campaign, sponsorship deal". Natural Products Online. 19 May 2014. Retrieved 30 November 2023.
  11. ^ "It rains, it pours - rain sponsorship bumper Digby Brown Solicitors". "DigbyBrownSolicitors" on YouTube. 7 February 2014. Retrieved 30 November 2023.
  12. ^ "Worcester Bosch sponsors National Weather 2". "Drum" on Vimeo. 23 September 2015. Retrieved 30 November 2023.
  13. ^ "Essilor launches £2m Crizal UV campaign". Optitian. 20 January 2015. Retrieved 30 November 2023.
  14. ^ "Green Flag Adds ITV National Weather Sponsorship To Ongoing Marketing Push". The Drum. 1 June 2015. Retrieved 30 November 2023.
  15. ^ "SSE to sponsor the ITV National Weather". SSE. 6 July 2016. Retrieved 30 November 2023.
  16. ^ "Fischer Future Heat Renew STV Partnership". Fischer Future Heat. Retrieved 30 November 2023.
  17. ^ "Halfords is ready whatever the weather with ITV national weather partnership". Halfords. 16 October 2018. Retrieved 30 November 2023.
  18. ^ "How Heinz's sponsorship of ITV & STV National Weather led to a dramatic increase in sales and mental availability around mealtimes". ITV Media. Retrieved 30 November 2023.
  19. ^ "For ITV Weather, the wind of change is blowing". ITV News. 3 October 2016. Retrieved 30 November 2023.
  20. ^ "Colourful new look weather bulletin launches on STV". STV News. 22 August 2016. Retrieved 30 November 2023.
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