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YouTube (YouTube channel)

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YouTube
YouTube's channel logo
Websiteyoutube.com
YouTube information
Channel
Years active2005–present
Subscribers41 million[1]
Total views2.7 billion[1]
100,000 subscribers2010
1,000,000 subscribers2012
10,000,000 subscribers2013
Last updated: August 3, 2024

YouTube (formerly YouTube Spotlight) is the official YouTube channel for the American video-sharing platform YouTube, spotlighting videos and events on the platform. Events shown on the channel include YouTube Comedy Week and the YouTube Music Awards. Additionally, the channel uploaded annual installments of YouTube Rewind between 2010 and 2019. For a brief period in late 2013, this channel was ranked as the most-subscribed on the platform. As of March 2024, the channel has earned 39.8 million subscribers and 3.05 billion video views.[2]

History

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On November 2, 2013, the YouTube channel briefly surpassed PewDiePie's channel, to become the most-subscribed channel on the website. The channel ascended to the top position through auto-suggesting and pre-selecting itself as a subscription option upon new user registration for YouTube.[3] Throughout December 2013, the channel and PewDiePie struggled for the top position, but soon PewDiePie secured it on December 23, 2013.

Videos

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YouTube Rewind

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Main articles: YouTube Rewind, its 2018 installment, and its 2019 installment

Between 2010 and 2019, YouTube released an annual YouTube Rewind video through its Spotlight channel. All YouTube Rewind videos from 2012 to 2018 have surpassed 100 million views, while YouTube Rewind: The Ultimate 2016 Challenge surpassed 200 million views. YouTube Rewind 2010: Year in Review and YouTube Rewind 2011, however, have less than 10 million views each. The Ultimate 2016 Challenge became YouTube's fastest video to reach 100 million views, doing so in just 3.2 days. It is also the eighth most-liked non-music video of all time with over 3.40 million likes. On December 14, 2016, shortly after The Ultimate 2016 Challenge was released, the Spotlight channel surpassed 1 billion total video views.[4] On December 12, 2018, approximately 6 days and 10 hours after upload, YouTube Rewind 2018: Everyone Controls Rewind became YouTube's most-disliked video of all time, surpassing Justin Bieber's Baby. Shortly after, it also became the first YouTube video to reach 10 million dislikes, doing so in 6 days and 12 hours. Everyone Controls Rewind currently sits at 20 million dislikes. YouTube Rewind 2019: For the Record quickly garnered a notably negative like/dislike ratio as well, amassing 3.9 million dislikes in under 24 hours since its release on December 5, 2019.[5] It is currently the third most disliked YouTube video with over 9.6 million dislikes.

YouTube Nation

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In January 2014, YouTube Nation was launched on its channel, as a collaborative project between YouTube and DreamWorks Animation.[6] DWA oversaw the production while YouTube managed the sales and marketing of the series.[7] The series is a news series that rounds up information from the Spotlight channel.[8] YouTube also promotes the series through its Spotlight channel. Early in its history, the series used guest hosts Grace Helbig, Hannah Hart, and Mamrie Hart (no relation) to help propel the series and its audience.[9]

Due to regularly being promoted on the Spotlight channel (now just called YouTube), YouTube Nation was able to reach the 1 million subscriber milestone within three months of its launch.[10] The series was nominated for the fourth annual Streamy Award under Best News and Current Events but lost to SourceFed.[11] After 350 episodes, the series aired its last episode on December 5, 2014.[12]

Hello 2021

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Main article: Hello 2021

On December 10, 2020, YouTube announced that Fremantle would produce Hello 2021—a series of five localized New Year's Eve countdown specials that will celebrate notable videos of the year, and feature other guest appearances and performances. There will be separate specials for Japan, South Korea, India, the UK, and the Americas.[13]

One Trillion Minecraft Views on YouTube and Counting

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In December 2021, One Trillion Minecraft Views on YouTube and Counting was posted to commemorate the one trillion views of Minecraft-related videos.[14] Featuring various Minecraft content creators, the video is a 3D animation based on the game.[15]

Events

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Themed week events

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In May 2013, the Spotlight channel was being used to stream its Comedy Week event, produced by ChannelFlip. During the event, YouTube used its homepage to spotlight comedy videos made specifically for the event.[16] The video of the 2-hour kickoff event has earned 1.06 million views as of September 2014.[17] The event was met with mixed critical reception, with the particular mixture of new and traditional media personalities, as well as technical difficulties being specifically scrutinized.[18] The event was the first of its kind about being streamed by YouTube. Although it was marketed as the first annual Comedy Week event, there have been no announcements regarding a follow-up Comedy Week event.

On August 4, 2013, YouTube launched "Geek Week", which was kicked off by Freddie Wong in the United States, and TomSka in the United Kingdom.[19][20] The week was composed of themed days, which included Blockbuster Sunday, Global Geekery Monday, Brainiac Tuesday, Super Wednesday, Gaming Thursday, and Fan Friday.[19] The event was launched in conjunction with Nerdist in the US, and ChannelFlip in the UK.[21][22]

#ProudToLove

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During the 2013 LGBT Pride Month, the channel was used to bring light to LGBT and LGBT pride-related information and videos.[23] Google, which owns YouTube, has been documented to be "a huge proponent of gay rights".[24] An article on the Official YouTube Blog was attached to the event.[25]

YouTube Music Awards

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Main article: YouTube Music Awards

In November 2013, YouTube launched its first YT Music Awards presentation. Announcing its nominations in the previous month, the award show aimed to create traffic through its social media voting format.[26] The event was streamed onto the Spotlight channel, and has earned over 4.5 million views as of September 2014.[27] The event's technical difficulties and its plethora of nominations for mainstream artists, rather than YouTube artists, were at the center of overall mixed critical reception.[28]

References

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  1. ^ a b "About YouTube". YouTube.
  2. ^ "YouTube YouTube Stats, Channel Statistics". Social Blade. Archived from the original on December 29, 2013. Retrieved March 16, 2019.
  3. ^ Cohen, Joshua (November 4, 2013). "YouTube Is Now The Most Subscribed Channel On YouTube". Tubefilter. Archived from the original on April 6, 2019. Retrieved September 20, 2013.
  4. ^ "youtube Monthly YouTube Statistics". Social Blade. Archived from the original on December 30, 2016. Retrieved February 12, 2017.
  5. ^ YouTube Rewind 2019: For the Record | #YouTubeRewind, archived from the original on 2019-12-10, retrieved 2024-03-13
  6. ^ "DreamWorks Animation Confirms Daily YouTube Show 'YouTube Nation'". Deadline Hollywood. January 13, 2014. Archived from the original on April 12, 2015. Retrieved September 20, 2014.
  7. ^ Wallenstein, Andrew (January 13, 2014). "New Series 'YouTube Nation' Launches Tuesday on YouTube via DreamWorks Animation". Variety. Archived from the original on September 4, 2019. Retrieved April 6, 2015.
  8. ^ Gutelle, Sam (January 9, 2014). "YouTube And Dreamworks To Launch Daily Video News Show". Tubefilter. Archived from the original on June 16, 2019. Retrieved September 20, 2014.
  9. ^ Gutelle, Sam (February 11, 2014). "Grace Helbig, Hannah Hart, And Mamrie Hart Take Over 'YouTube Nation'". Tubefilter. Archived from the original on May 18, 2014. Retrieved September 20, 2014.
  10. ^ Gutelle, Sam (April 17, 2014). "YouTube Millionaires: YouTube Nation Finds The Best Videos On The Net". Tubefilter. Archived from the original on July 8, 2014. Retrieved September 20, 2014.
  11. ^ "4th Annual Streamy Awards Nominees". Streamy Awards. Archived from the original on September 24, 2014. Retrieved September 20, 2014.
  12. ^ Spangler, Todd (December 4, 2014). "DreamWorks Animation, YouTube Pull Plug on 'YouTube Nation' Show". Variety. Archived from the original on June 17, 2019. Retrieved January 9, 2015.
  13. ^ Del Rosario, Alexandra (2020-12-10). "Matthew McConaughey, RuPaul, Storm Reid & More To Ring In New Year With YouTube In 'Hello 2021' Global Celebration". Deadline. Archived from the original on 2020-12-15. Retrieved 2020-12-10.
  14. ^ Parrish, Ash (December 15, 2021). "Minecraft crosses 1 trillion views on YouTube". The Verge. Retrieved June 10, 2024.
  15. ^ Hale, James (December 15, 2021). "YouTube Celebrates 'Minecraft's' Trillionth View With Nods For Top Creators". Tubefilter. Archived from the original on December 15, 2021. Retrieved June 10, 2024.
  16. ^ Rothman, Lily (May 20, 2013). "YouTube Bets Big on Laughs with Its First-Ever "Comedy Week"". Time. Archived from the original on June 5, 2019. Retrieved September 20, 2014.
  17. ^ The Big Live Comedy Show - YouTube Comedy Week. YouTube. May 19, 2013. Archived from the original on June 9, 2019. Retrieved September 20, 2014.
  18. ^ Gutelle, Sam (May 20, 2013). "Six Reasons Why YouTube's 'Big Live Comedy Show' Didn't Work". Tubefilter. Archived from the original on April 24, 2019. Retrieved September 20, 2014.
  19. ^ a b "YouTube geeks out with first-ever Geek Week: August 4-10, 2013". YouTube Official Blog. Blogspot. July 24, 2013. Archived from the original on March 30, 2016. Retrieved September 20, 2014.
  20. ^ Gutelle, Sam (July 24, 2013). "Geek Week Officially Coming August 4th As YouTube Releases Teaser". Tubefilter. Archived from the original on July 19, 2014. Retrieved September 20, 2014.
  21. ^ Cohen, Matt (July 24, 2013). "YouTube Launches "Geek Week"". Nerdist. Archived from the original on April 29, 2014. Retrieved September 20, 2014.
  22. ^ Schroeder, Stan (July 24, 2013). "YouTube Announces Geek Week, Starting Aug. 4". Mashable. Archived from the original on October 9, 2013. Retrieved September 20, 2013.
  23. ^ Rudolph, Christopher (June 27, 2013). "YouTube Celebrates Gay Pride With 'Proud To Love' (VIDEO)". Huffington Post. Archived from the original on March 11, 2014. Retrieved September 20, 2014.
  24. ^ Crook, Jordan (June 27, 2013). "YouTube Celebrates Pride With #ProudToLove Spotlight Channel". TechCrunch. Archived from the original on June 28, 2019. Retrieved September 20, 2014.
  25. ^ "We're #ProudToLove the LGBT community on YouTube". YouTube Official Blog. Blogspot. June 27, 2013. Archived from the original on April 15, 2016. Retrieved September 20, 2014.
  26. ^ Spangler, Todd (October 21, 2013). "YouTube Music Awards Nominees Announced". Variety. Archived from the original on July 1, 2015. Retrieved September 20, 2013.
  27. ^ The First-Ever YouTube Music Awards (YTMA). YouTube. November 5, 2013. Archived from the original on June 18, 2019. Retrieved September 20, 2013.
  28. ^ Gelt, Jessica (November 3, 2013). "YouTube Music Awards: Eminem wins Artist of the Year ... wait, what?". Los Angeles Times. Archived from the original on March 11, 2014. Retrieved September 20, 2013.
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