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Todd Snyder (fashion designer)

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Todd Snyder, photographed by Matthew Brookes

Todd Snyder is an American fashion designer based in New York City. He founded his eponymous fashion label in 2011, and has been called "the most influential menswear designer of his generation" by GQ.[1] The brand was acquired by American Eagle Outfitters in 2015,[2] and reports over $100 million in annual sales revenue.[3] Todd Snyder is also the Creative Director of American heritage brand Woolrich's Black Label Collection.

Early life and education

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Todd Snyder was born in Ames, Iowa, on November 29, 1967, and raised in Huxley, Iowa. He graduated from Ballard High School, where he played football and basketball. He graduated from Iowa State University with a degree in apparel merchandising and design.

Career

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Todd Snyder FW24 Collection "The Modernist" on the runway at Pitti Uomo 105 in Firenze, Italy.

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In the 1990s, Snyder was a tailor's assistant at Badowers, a Des Moines menswear shop founded in 1950.[5] Snyder moved to New York to design outerwear for Polo Ralph Lauren before becoming the director of menswear for the Gap Inc. Snyder later became SVP of menswear at J. Crew,[6] where he designed The Ludlow Suit, The Broken-in-Chino and The Secret Wash Shirt and created collaborations with heritage brands, including Timex, Red Wing Shoes, Thomas Mason, and Alden.[7][8]

Snyder founded his namesake label in 2011 in New York City. Todd Snyder designs sophisticated takes on the iconic pieces of a man's wardrobe. Influenced by Savile Row tailoring, vintage military clothing and American workwear, he reinvents the classics and makes them relevant for a modern gentleman. Based in (and inspired by) New York, he searches the world for understated yet elegant materials.

The brand launched its first menswear collection in the Fall of 2011 at Bergdorf Goodman, Ron Herman, and Neiman Marcus. In 2012, the fashion label was picked up by Barneys New York and select Nordstrom stores. Not long after, GQ named him “The Man Who Taught Men To Love Clothes”[9] and dubbed his New York flagship “The Menswear Temple We’ve Been Waiting For.”[10] He has been a winner of GQ's Best Menswear Designers in America, recognized four times by the Council of Fashion Designers of America as a Menswear Designer of the Year nominee and is a 2013 CFDA/Vogue Fashion Fund finalist.

In November 2015, American Eagle purchased the Todd Snyder clothing brand and Snyder's Tailgate brand of vintage-inspired collegiate sportswear for $11 million.[11][12]

In 2023, Todd was announced [13] as the new Creative Director for Woolrich, for whom he is designing a new upscale Black Label Collection [14] that will debut in the fall of 2024.

In January 2024, Todd made a grand return [15] to the runway with his FW24 Collection "The Modernist" [16] in Firenze, Italy at Pitti Uomo, the world's largest menswear show, as the awarded Designer Showcase. Showing on the international stage to great praise, Todd was heralded by the New York Times as “the righteous inheritor of Ralph Lauren's mantle” [17] and “arguably the most important American designer in Europe this season...” [18] by GQ.

Collaborations

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Todd Snyder x L.L.Bean "Upta Camp" Collection, 2021

Snyder helped pioneer the modern collaboration at J.Crew back in 2007, when he partnered with Red Wing on a special version of their iconic work boot. Four years later, when Todd started his eponymous label, he doubled down on that idea and since then has launch several collabs with iconic American labels each year.

Todd Snyder was the first designer to do a collaboration with L. L. Bean.[19]

In 2013 Todd Snyder launched a partnership with heritage sportswear brand Champion, which was established in 1919.[1]

In July 2019, Snyder created a Moby's x Todd Snyder capsule collection in collaboration with Hamptons restaurateur Lincoln Pilcher.[20]

Todd Snyder commemorated the 10th anniversary of the brand by partnering with Vans on sneakers in the Vans Slip-On 98 DX and the Lace-Up 73 DX models redesigned with cork insoles and premium suede.[21]

Todd Snyder and New Balance have a long-running collaboration, including a limited-edition version of the New Balance 237.[22]

In 2023 Todd Snyder partnered with Michael Graham, founder of Brooklyn-based Savant Studios, on a capsule collection called Artifacts.[23]

D.S. & Durga collaborated with Todd Snyder on a fragrance named Young Dunes,[24] and its products are sold in Todd Snyder boutiques.

In November 2023 Woolrich appointed Todd Snyder as the Creative Director of its new Black Label premium collection.[25]

The brand vends Red Wing Shoes, Moscot eyewear and Scosha bracelets.[26]

Retail locations

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  • Todd Snyder Bal Harbour [27]
    Todd Snyder Bal Harbour [27]
  • Todd Snyder Rockefeller Center [28]
    Todd Snyder Rockefeller Center [28]
  • The Cafe at Todd Snyder NoMad [29]
    The Cafe at Todd Snyder NoMad [29]
  • Todd Snyder East Hampton [30]
    Todd Snyder East Hampton [30]

The brand expects to have 20 stores at the end of 2024, and another five store openings in 2025.

Awards and honors

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  • 2012 CFDA/Swarovksi Award for Emerging Talent in Menswear (nominee)[38]
  • 2012 GQ Best New Menswear Designers in America[39]
  • 2013 CFDA/Vogue Fashion Fund finalist[40]
  • 2014 CFDA/Swarovksi Award for Menswear (nominee)[41]
  • 2016 CFDA Menswear Designer of The Year (nominee) [42]
  • 2017 CFDA Menswear Designer of The Year (nominee) [43]
  • 2020 CFDA Menswear Designer of The Year (nominee) [44]
  • 2024 Fast Company’s Most Innovative Companies[45]

Personal life

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Snyder lives in New York City and has three daughters. He sits on the Board of Directors for Goodwill Industries and LIM College, where in 2022 he received the College's "Distinguished Achievement Award"[46] as well as an honorary Doctor of Commercial Science degree in recognition of his outstanding contributions to the business of fashion.[47]

See also

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References

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  1. ^ a b Schube, Sam (2018-02-06). "The Man Who Taught Men to Love Clothes". GQ. Retrieved 10 March 2020.
  2. ^ A New Look, and Label, for American Eagle Outfitters, Hiroko Tabuchi, New York Times, November 2, 2015
  3. ^ Todd Snyder Shares the Secrets to His Success Samuel Hine, GQ, January 10, 2024
  4. ^ [1] Todd Snyder
  5. ^ BADOWERS: THE FASHION CENTER HARRY SHEFF, July 23, 2012
  6. ^ Gallagher, Jacob (March 16, 2024). "It's Not High Fashion. It's Upper Middle Class Fashion. And It Sells". Wall Street Journal.
  7. ^ "TODD SNYDER FOR TODD SNYDER". cfda.com. Retrieved 2022-06-15.
  8. ^ Trebay, Guy (2015-07-09). "Todd Snyder, a Designer Raised in Iowa, Is Big in Japan". The New York Times. ISSN 0362-4331. Retrieved 2022-06-15.
  9. ^ [2] GQ, SAM SCHUBE, September 12, 2019
  10. ^ . [3] GQ, MATT SEBRA, December 7, 2016
  11. ^ American Eagle Outfitters Looks to Grow Up Helena Yeung, Hypebeast, November 4, 2015
  12. ^ "American Eagle Acquires Todd Snyder in $11 Million Deal". Women's Wear Daily. November 3, 2015. Retrieved 2022-06-15.
  13. ^ [4] WWD JEAN E. PALMIERI, November 17, 2013
  14. ^ [5] TODD SNYDER, January 9, 2024
  15. ^ Todd Snyder to Return to the Runway at Pitti Uomo in ‘Designer Showcase’ Women's Wear Daily, JEAN E. PALMIERI, November 6, 2023
  16. ^ [6] TODD SNYDER, January 9, 2024
  17. ^ [7] New York Times, GUY TREBAY, January 24, 2024
  18. ^ [8] GQ, SAMUEL HINE, January 10, 2024
  19. ^ Condon, Josh (March 9, 2024). "How Todd Snyder Is Decoding Luxury Menswear for a New Generation". Robb Report.
  20. ^ "Todd Snyder and Moby's Lincoln Pilcher Explain How Their Capsule Collection Came To Be". Fashion Week Daily. August 12, 2019. Retrieved December 21, 2019.
  21. ^ Sacal, Andrea (April 19, 2023). "Sip On a "Dirty Martini" With This Todd Snyder x Vans Pack". Hypebeast.
  22. ^ Chow, Aaron (October 17, 2022). "Todd Snyder Presents New Balance 237 "City Gym"". Hypebeast. Retrieved April 19, 2023.
  23. ^ Palmieri, Jean (February 24, 2023). "Todd Snyder Collabs With Savant Studios". Women's Wear Daily.
  24. ^ Young Dunes
  25. ^ Woolrich Names Todd Snyder Creative Director of New Black Label Line Women's Wear Daily, JEAN E. PALMIERI, November 17, 2023
  26. ^ Brick-and-mortar retail is back, but without the gimmicks Fast Company, ELIZABETH SEGRAN, December 30, 2023
  27. ^ a b "Todd Snyder Bal Harbour".
  28. ^ "Todd Snyder at Rockefeller Center".
  29. ^ "Todd Snyder Madison Park".
  30. ^ a b "East Hampton Store".
  31. ^ Atlanta store
  32. ^ Palmieri, Jean (April 5, 2023). "Todd Snyder Opens Chicago Store in Lincoln Park Neighborhood". Women's Wear Daily.
  33. ^ Jean E. Palmieri, Women's Wear Daily, May 25, 2021
  34. ^ a b Palmieri, Jean (November 19, 2021). "Todd Snyder Plants Stake in Rockefeller Center". Women's Wear Daily.
  35. ^ Patterson, Troy (December 9, 2016). "This New Men's One-Stop Supershop Is Dangerous for Your Wallet". Bloomberg.
  36. ^ Silverstein, Noah (July 6, 2022). "Designer Todd Snyder Talks Summer Style, Creativity, and His New Store at Rockefeller Center". Rockefeller Center.
  37. ^ Todd Snyder to Open Store in Brooklyn Women's Wear Daily, Jean E. Palmieri, February 1, 2022
  38. ^ CFDA Awards 2012: The Winners! Kerry Pieri, Harper's Bazaar, June 4, 2012
  39. ^ Best New Menswear Designers in America 2012 GQ, February 23, 2012
  40. ^ Introducing the 2013 CFDA/Vogue Fashion Fund Finalists Vogue, July 17, 2013
  41. ^ 2014 CFDA Fashion Awards CFDA
  42. ^ [9] CFDA
  43. ^ [10] CFDA
  44. ^ [11] CFDA
  45. ^ Segran, Elizabeth (19 March 2024). "Todd Snyder's fresh take on American style is reinvigorating men's fashion". Fast Company.
  46. ^ [12] WWD JEAN E. PALMIERI, May 23, 2022
  47. ^ About Todd Snyder
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