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Reed Duchscher

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Reed Duchscher
Born (1989-07-13) July 13, 1989 (age 35)
Rugby, North Dakota, U.S.
OccupationTalent manager
Years active2015-Present
EmployerNight Inc.
Known forPrevious manager of MrBeast

Reed Duchscher (born July 13, 1989) is an American talent manager and investor.[1] He is the CEO and founder of Night Media,[2] and talent manager of content creators such as political livestreamer Hasan Piker, streamer Kai Cenat and Minecraft content creator Dream,[3] and former manager of YouTuber MrBeast from 2018-2024.[4][5]

Early life

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Duchscher grew up in Rugby, North Dakota and attended Rugby High School, where he participated in track and field, basketball, football, and rugby. After graduating from high school, he walked-on to play football at North Dakota State University.[6]

Career

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Duchscher started his career working as an NFL sports agent. He subsequently left to work for the YouTube channel Dude Perfect on brand deals and monetization strategies.[2][7] While working with Dude Perfect, in 2015 Duchscher started his own talent management company, Night Media.[8] Night Media focuses on management, branding and business development for digital influencers.[7] In 2018, Duchscher signed YouTube personality MrBeast to Night Media's roster.[3] In 2021, Night Media launched a venture fund focused on investing in start-ups in consumer, gaming, and the passion economy.[1]

On 24 August 2023 it was announced Duchscher would acquire LFM Management, adding Kai Cenat to his creator portfolio.[5]

In May 2024, MrBeast exited his management by Duchscher and Night Media, stating their 6 year partnership was ending on good terms.[4]

Media

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Duchscher spoke at TEDx NCState in 2020 about digital philanthropy.[9]

He was named to Business Insider's list of "top talent managers of YouTube" in 2020.[10]

Duchscher was included in Dallas Magazine's "500 Most Influential People in 2020".[11]

In 2022, he was named to Business Insider's list of "22 top talent managers and agents working with YouTubers in building the future of the creator economy".[12]

References

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  1. ^ a b Connie Loizos (March 18, 2021). "MrBeast's management company, Night Media, has new venture fund that's backed by creators". Tech Crunch. Retrieved March 26, 2021.
  2. ^ a b Preston, Maddie (February 20, 2020). "Meet Night Media: The Dallas Digital Talent Agency Behind Some of the World's Biggest YouTube Stars". Dallas Innovates. Retrieved February 11, 2021.
  3. ^ a b Lugo, Jakejames (January 30, 2019). "Digital agency Night Media signs fast-rising YouTuber MrBeast". Influencer Update. Retrieved February 11, 2021.
  4. ^ a b Perelli, Marta Biino, Amanda. "YouTube superstar MrBeast is breaking up with his talent manager". Business Insider. Retrieved 2024-05-16.{{cite web}}: CS1 maint: multiple names: authors list (link)
  5. ^ a b Hayden, Erik (2023-08-25). "Kai Cenat Joins MrBeast as an Influencer Talent Management Firm Gets Bigger". The Hollywood Reporter. Retrieved 2024-05-16.
  6. ^ "NDSU football: Hard work pays off for Duchscher". Grandforks Herald. August 31, 2010. Retrieved February 11, 2021.
  7. ^ a b Elliott, Bryan (November 16, 2020). "How Reed Duchscher Manages MrBeast and 1 Billion YouTube Views Per Month". Inc. Retrieved February 11, 2021.
  8. ^ Maddox, Will (April 1, 2020). "Sphere of Influence: Forget La La Land. Dallas-Based Night Media manages some of the biggest stars on the internet". Dallas Magazine. Retrieved February 11, 2021.
  9. ^ Raising $20 Million in 53 Days with Digital Philanthropy Reed Duchscher TEDxNCState (Podcast). TEDX. May 4, 2020. Retrieved March 17, 2021.
  10. ^ Perelli, Amanda (October 9, 2020). "Top Talent Managers of YouTube Creators: Influencer Power List". Business Insider. Retrieved February 11, 2021.
  11. ^ "Dallas 500". D Magazine. Dallas, Texas: D Magazine. November 15, 2020. Retrieved March 25, 2021.
  12. ^ 22 top talent managers and agents working with YouTubers in building the future of the creator economy Business Insider
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