Deeplink (company)
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| Company type | Private |
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| Industry | Internet |
| Founded | 2013 |
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| Website | deeplink.me |
Deeplink is the developer of deeplink.me, a deep linking platform that drives URLs to content within mobile apps.[1]
History
[edit]Deeplink was founded in 2013 for mobile users to navigate across installed apps.[2]
While developing the content-discovery network Nextap, mobile software startup Cellogic recognized the need for a deep linking service.[2] Deeplink was launched and designed in May 2023[3] using $1.35 million USD in seed funding from Prolific Venture Capital.[1]
Product
[edit]The Deeplink platform promotes customer engagement and re-engagement. When a user encounters a hyperlink referring via deeplink.me to a new app, it drives the user to install the app. By providing external links in other media that redirect the user back into the already installed app, those customers are considered re-engaged.[4][5]
Deeplinks can be used in email marketing campaigns,[6] with social media,[7] or with QR codes.
It also has a re-targeting network to deliver advertisements based on the apps installed on the user's device.[2][8] It can redirect users to a specific page within an app based on user data, or bring them back into an abandoned cart or a product page.[citation needed]
Deeplink offers a certain amount of links for free on a monthly basis, and then a gradually increasing cost for higher click-through volumes.[9] Customers may choose a volume cap (including in the free level), beyond which the "deep" aspect of the link is disabled, and links are re-directed to a customer-specified fallback URL.[10]
Companies using the Deeplink platform include Shazam, JackThreads, and OpenTable.[1] In March 2015, Deeplink.me launched AppWords, a Deep Linking ad platform for complementary apps.[11]
See also
[edit]References
[edit]- ^ a b c d "Deeplink". AngelList. Retrieved 2014-09-29.
- ^ a b c Perez, Sarah (Feb 4, 2014). "Mobile Deep Linking Service Deeplink.me Debuts A Native Ad SDK". TechCrunch. Retrieved 2014-09-29.
- ^ Perez, Sarah (2013-05-22). "Deeplink.me Lets Mobile Users Navigate Through A "Web" Of Apps". TechCrunch. Retrieved 2023-06-19.
- ^ Walpole, Jennifer (September 5, 2013). "Deeplink.me retargets, drives users to your brand's app". The American Genius. Retrieved 2014-09-29.
- ^ Perez, Sarah (Aug 30, 2013). "Deeplink.me Launches A Retargeting Network For Mobile That Sends Users Back To The Apps They've Already Installed". TechCrunch. Retrieved 2014-09-29.
- ^ Fishner, Kevin (April 2, 2014). "2014 Mobile Commerce Best Practices: Insights into the mCommerce Trends Shaping an Industry [Complete Guide]". Marketing Blog. Kiip. Archived from the original on 2014-09-23. Retrieved 2014-09-29.
- ^ Perez, Sarah (Nov 18, 2013). "Deeplink.me Brings Twitter Card Support To Mobile Developers Without A Web Presence". TechCrunch. Retrieved 2014-09-29.
- ^ Wasserman, Todd (October 29, 2013). "How deep are your links?". Business Technology. Yahoo! New Zealand. Archived from the original on October 6, 2014. Retrieved 2014-09-29.
- ^ "Deeplink Pricing". Archived from the original on 2014-10-06. Retrieved 2014-09-29.
- ^ Deeplink FAQS Archived 2014-10-06 at the Wayback Machine under "What happens once my cap is hit for the month?", last accessed 2014-09-29.
- ^ "Deeplink.me Launches AppWords, A Deep Linking Ad Platform For Complementary Apps". Marketing Land. 2015-03-24. Retrieved 2017-10-12.