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7th Shorty Awards

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The 7th Annual Shorty Awards
DateApril 20, 2015 (2015-04-20)
LocationThe Times Center, New York City
Hosted byRachel Dratch
← 6th · Shorty Awards · 8th →

The 7th Annual Shorty Awards was hosted by comedian Rachel Dratch and took place on April 20, 2015 at The Times Center in NYC. The Real-Time Academy, the judging body of the Shortys, tripled in size for the 7th annual Awards and included Alton Brown, Mamrie Hart, Nikki Glaser, OK Go, The Fine Bros, Debbie Sterling, Dan Savage, Deena Varshavskaya and Palmer Luckey. Panic! at the Disco was the musical guest at the ceremony.[1] On-stage presenters included Kevin Jonas, Bill Nye, Bella Thorne, Wyclef Jean, Emily Kinney and Tyler Oakley.

Awards

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Winners by category

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[2]

Arts and Entertainment

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Category Winner
Best Actor Chris Pratt @prattprattpratt
Best Actress Bella Thorne @bellathorne
Best Band HAIM @HAIMtheband
Best Celebrity Conan O'Brien @ConanOBrien
Best Comedian Hannibal Buress @hannibalburess
Best Musician Questlove @questlove & Lorde @lordemusic
Best Singer Taylor Swift @taylorswift13
Best TV Show The Tonight Show Starring Jimmy Fallon @FallonTonight
Best Vine Artist Ian Padgham @origiful & Alicia Herber @leeshespieces
Best Vine Comedian Brandon Bowen @BrandonRayBowen
Best Vine Musician Shawn Mendes @ShawnMendes
Vine Star of the Year presented by Univision Thomas Sanders @foster_dawg
Best Web Show SourceFed @sourcefed
Best YouTube Comedian Jenna Marbles @Jenna_Marbles
Best YouTube Guru presented by FYI Michelle Phan @MichellePhan
Best YouTube Musician Pentatonix @PTXofficial
YouTube Star of the Year presented by A&E Smosh @smosh

Creative and design

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Category Winner
Best Artist Katie Rodgers @paperfashion
Best Director Alfredo Flores @alfredoflores
Best in DIY Bethany Mota @bethanymota
Best in Fashion Nicole Warne @garypeppergirl
GIF of the Year Tiger Cub & Boy
Best Instagrammer C+C Mini Factory @CCMiniFactory
Best in Photography Nat Geo Photography @NatGeoPhotos
Best Pinner HonestlyWTF @HonestlyWTF
Snapchatter of the Year Jerome Jarre @jeromejarre
Vine of the Year The 9 Month Vine by Ian Padgham @origiful

& The Evolution of Sharing by Maris Jones @themarisjones

News and Media

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Category Winner
Best Athlete Lauren Fleshman @laurenfleshman
Best Author Susan Orlean @susanorlean
Best Blogger Maria Popova @brainpicker
Best in Food Alton Brown @altonbrown
Best in Healthy Living Kris Carr @Kris_Carr
Best Journalist Wesley Lowery @WesleyLowery
Newsworthy Photo of the Year Ebola in Liberia by Daniel Berehulak @berehulak
Best in Science Bill Nye @billnye
Tumblr Blog of The Year If They Gunned Me Down
Best in Weird Saved You A Click @SavedYouAClick

Tech and Innovation

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Category Winner
BN Student presented by Barnes & Noble College Alexia Raye @AlexiaRaye
Business Blogger presented by Cox Business Jeff Barrett @BarrettAll
Emoji of the Year Poop Emoji
Best Fake Account Bored Elon Musk @BoredElonMusk
Best Fansite Taylor Swift Web @TaySwiftdotcom
Best in Gaming Felix Kjellberg @pewdiepie
Best Non-Human Congress Edits @congressedits
Best Parent Marala Scott @MaralaScott
Best Podcast Serial @serial
Top Breakout reddit Community Serious Eats

Global Issues

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Category Winner
Best Activist Katie Meyler @katiemeyler
Best in Brazil Marina Silva @silva_marina
Best Charity The Gates Foundation @gatesfoundation
Best in Green Climate Desk @ClimateDesk
Best Teen Hero Malala Yousafzai @malala

Special Award

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Category Winner
Distinguished Achievement in Internet Culture The Vlogbrothers @hankgreen @johngreen

Seventh Annual Brand & Organization Winners by category

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By Industry

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Category Winner
Best in Auto Sold! Nissan Purchases 1996 Maxima from Brilliant Craigslist Ad produced by Nissan and Zocalo Group
Best in B2B This Is a Generic Brand Video produced by Dissolve[3]
Best in Consumer Electronics Samsung Takes a Bite Out of the Competition produced by Big Spaceship
Best in Education Mute the Mouth: An Above the Influence Game produced by Atmosphere Proximity
Best in Events 2014 MTV Video Music Awards produced by MTV
Best in Fashion, Beauty and Luxury All Things Hair - Big Hair Meets Big Data produced by Weber Shandwick for Unilever
Best in Film Devil Baby Attack produced by Thinkmodo
Best in Financial Services #TDThanksYou produced by Diamond Integrated Marketing
Best in Food & Beverage Arby's Pop Culture Hat Trick produced by Agency: Edelman; Client: Arby's Restaurant Group, Inc. (ARG)
Best in Games EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project produced by EA Sports / Grow / Heat / Google Creative Partnerships
Best in Government & Politics NASA Social Media produced by NASA

& The Story of Jokowi's Impromptu Walkabout Campaign produced by BERAKAR KOMUNIKASI

Best in Health & Fitness Google Glass Helped Kids in Hospital Visit Zoo produced by Memorial Hermann Health System & The Houston Zoo
Best in Home & Decor Ikea hej produced by Agency: Razorfish Germany, Client: IKEA Deutschland, Partners: Bright Solutions GmbH, Floorplanner
Best in Hospitality Meet Me at Starbucks produced by 72andSunny, m ss ng p eces, Co.MISSION, Ideas United
Best in Music Kings of Leon & NachoVision produced by Phear Creative
Best in News #Tiananmen89 produced by BBC World Service and BBC Chinese
Best in Retail & E-Commerce Best Buy Hinting Season produced by Best Buy, CP+B, PLUS Productions, Starcom USA
Best in Sports adidas Brazuca produced by We Are Social
Best in Technology Live From Space produced by Mullen, National Geographic
Best in Television BoJack Horseman produced by Netflix and Ignition
Best in Tourism Travel Wisconsin's #BragBadge Social Listening Campaign produced by The Wisconsin Department of Tourism and Laughlin Constable
Best in Travel Happiest Travel Day produced by Mullen
Best in Wine, Beer & Spirits Friends Are Waiting produced by Momentum Worldwide, Anheuser Busch

By Platform

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Category Winner
Best on Twitter @NBAOfficial Instant Replay on Twitter produced by NBA Social Media
Best on Vine Lowe's Vine TapThru produced by BBDO New York
Best on Instagram GoPro produced by GoPro

& Thrown Back Thursdays produced by Expedia, 180LA

Best on Snapchat The Maze Runner: #SurviveTheNight produced by VaynerMedia, FOX Home Entertainment
Best on Tumblr HBO's "Beautiful Death" Countdown for 'Game of Thrones' produced by HBO & 360i
Best on YouTube GoPro: Best on YouTube produced by GoPro Media
Best on LinkedIn Wells Fargo produced by Enterprise Social Media

By Campaign

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Category Winner
Best Twitter Campaign The Bench produced by Renegade & Leo Burnett Detroit
Best Facebook Campaign Lidl Fan Cup / Play online. Shoot offline. produced by MRM//McCANN
Best Multi-Platform Campaign Project Architeuthis produced by Agency of Record: Lowe Campbell Ewald, Client: Navy, Vendor: Puzzability
Best Tumblr Campaign Starbucks Pumpkin Spice Latte Fall 2014 produced by Swift + Starbucks
Best Social Good Campaign Humane Society Silicon Valley presents Eddie the Terrible produced by Humane Society Silicon Valley
Best Ambassador & Celebrity Campaign Sphero & Zach Braff / Wish I Was Here Holiday Engagement produced by Sphero, Zach Braff, Wish I Was Here, Topspin Media

Innovative Technology

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Category Winner
Best Integration with Live Television NFL Total Access Social Experiencen produced by NFL Network/NFL Media Group
Best Mobile App Ken Burns, the Definitive American History App produced by Big Spaceship

& WE THE ECONOMY 20 Short Films You Can't Afford to Miss produced by Vulcan Productions and Cinelan

Most Creative Use of Technology Wake Up & Smell The Bacon produced by Kraft Foods/ Oscar Mayer, 360i, Olson Engage, Starcom MediaVest Group, Dirty Robber
Best Use of Gamification Project Architeuthis produced by Agency of Record: Lowe Campbell Ewald, Client: Navy, Vendor: Puzzability
Best Social Media Tool American Red Cross & Bitly - Hope.ly produced by BBDO New York

Content and Media

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Category Winner
Best Contest or Promotion Foot Locker Horse With Harden produced by BBDO New York

& #iamheretotakeyourjob Intern Draft produced by Havas Worldwide Chicago

Best Data Visualization Trulia's 25 Most Appetizing Cities for Zombies produced by Trulia, Olson Engage, and The Vyater Group
Best Use of a Hashtag #PutACanOnIt produced by Red Bull Media House
Best Use of Video Proud to Play produced by 72andSunny, Google, YouTube
Best Use of Humor Devil Baby Attack produced by Thinkmodo
Best Use of a Meme EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project produced by EA Sports / Grow / Heat / Google Creative Partnerships
Best Use of an Animated GIFs EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project produced by EA Sports / Grow / Heat / Google Creative Partnerships
Best Photography and Graphics First Ever Selfie with Jesus produced by The Flash Pack
Best Real-Time Responso Sold! Nissan Purchases 1996 Maxima from Brilliant Craigslist Ad produced by Nissan and Zocalo Group
Best IRL Activation #TDThanksYou produced by Diamond Integrated Marketing

Prestige Awards

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Category Winner
Best Small Business Casper: Bedtime is Back produced by Casper
Best Large Business FedEx Delivers More Than Packages produced by FedEx Services
Best Small Agency breensmith
Best Mid-Size Agency Big Spaceship
Best Large Agency VaynerMedia

References

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  1. ^ "Exclusive: Panic! At the Disco Playing 2015 Shorty Awards; Brendon Urie on Being 'Last Man Standing'". Billboard. Retrieved 2016-05-18.
  2. ^ "Shorty Awards 2015 Winners: Full List Of Celebrities, Bloggers And Social Media Mavens Who Walked Away With An Award". International Business Times. 2015-04-21. Retrieved 2016-05-18.
  3. ^ "This Is a Generic Brand Video, from Dissolve". Dissolve. Retrieved 2019-08-20.