Chelpark
 Two ink bottles | |
| Company type | Subsidiary (1943–69) Private limited[1] |
|---|---|
| Industry | Stationery |
| Founded | 1943 [2] |
| Founder | Chellaram family in association with Parker Pen[3] |
| Headquarters | , |
| Products | Fountain pens, inks |
Chelpark Company Private Limited is an Indian stationary manufacturing company based in Bangalore. Chelpark is one of the oldest manufacturers of fountain pen ink in the country.[4] "Chelpark" is a portmanteau of "Chellaram" and "Parker".[5]
Originally a subsidiary of the Parker Pen Company in India, the company was renamed 'Chelpark', after the Bangalore-based Chellaram family took over operations.[6] The Moti and Sona were Chelpark's most notable fountain pens.
History
[edit]Chelpark started as the Indian subsidiary of Parker Pen Company. Parker in partnership with TTK Group, sold fountain pen ink in India. After the Parker Pen Company discontinued its partnership with the TTK in 1943, they needed someone to handle its Indian subsidiary. The Chellaram family, who already traded in Parker products in west Africa, were asked to takeover operations in India. The Chellaram family agreed on condition that they would take no part in the company's operational management.[7]
After Parker agreed to the terms, both companies started gaving a local identity to the Quink Parker ink by renaming it. An advertising campaign was launched that showed the Parker label being replaced by Chelpark label. Chelpark promoted its brand primarily through on-ground advertising, including school essay contests, teacher demonstrations and campus activities.[8]
In 1969, due to changes in policies by the Indian Ministry of Finance, the partnership came to an end. Parker sold its entire share in the operation as it was deemed unprofitable. Chelpark also started expanding to other office stationery products.[3] After the Chellaram family acquired the majority shares, the business was rebranded as "Chelpark Company Limited". In 1985, it became "Chelpark Company Private Limited" and the head office shifted from Madras to Bengaluru.[9]
In 2010s, Chelpark stopped manufacturing pens and inks. It was due to low demand for fountain pens and inks. There is no clear date regarding when Chelpark products stopped selling fountain pens.[10]
Reception
[edit]According to Harish Bijoor, a brand expert, Chelpark's success is often attributed to the quality of its ink and pen nibs. Their ink was known for being anti-clogging and non-corrosive, appealing to a wide range of users, from professionals to students.[8][11]
See also
[edit]References
[edit]- ^ Chelpark Co. Private Ltd. on ZaubaCorp
- ^ "Legal information: Chelpark Company Private Ltd". Archived from the original on 17 October 2015. Retrieved 25 November 2019.
- ^ a b Company history Archived 18 November 2019 at the Wayback Machine on Fountain Pen Network
- ^ "Chelpark Fountain Pens". Archived from the original on 16 October 2013. Retrieved 13 October 2013.
- ^ "Nostalgia Rewind: Chelpark Ink And Pens That Once Shone Brightly, Is Story Of A Yore". Zee News. Archived from the original on 22 March 2024. Retrieved 21 May 2024.
- ^ "Chelpark MOTI". The Fountain Pen Network. 15 August 2008. Archived from the original on 2 February 2020. Retrieved 21 May 2024.
- ^ "India at 75: Chelpark and 14 other brands that will take you back in time". Business Standard. Archived from the original on 14 May 2023. Retrieved 21 May 2024.
- ^ a b Majumdar, Neera (9 December 2018). "So long Chellaram Parker, and thanks for the stained pockets". The Print. Archived from the original on 21 May 2024. Retrieved 25 September 2023.
- ^ Anand, Vejay (26 June 2023). "Forgotten Brands — Chelpark Ink". Medium. Archived from the original on 21 May 2024. Retrieved 21 May 2024.
- ^ Nair, Siddharth Mohan (23 February 2016). "How a Tiny Shop in Pune is Preserving the Joys of a Fountain Pen". TheQuint. Archived from the original on 2 January 2024. Retrieved 21 May 2024.
- ^ "Chelpark Ink: Using Chelpark ink, people became businessmen from IAS-IPS, now the journey is over!" (in Hindi). Zee News. 14 February 2023. Archived from the original on 14 February 2023. Retrieved 25 September 2023.
