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Trusonic

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Mood Media North America
IndustryExperiencial Design
HeadquartersAustin, TX
Websiteus.moodmedia.com

Mood Media North America (formerly consisting of Muzak, LLC, DMX and Trusonic) is a commercial music company and a wholly owned subsidiary of Mood Media Corporation. Founded in 1999[1] as a small business unit (SBU) of the now defunct MP3.com, Trusonic provided background music to businesses. During the shutdown of MP3.com, Trusonic Inc, a new corporation co-founded by Joe Tebo[2] and Dan O'Neill (the former VP of Engineering at MP3.com) purchased the assets (technology/IP/etc) of the Trusonic business unit including the rights to the majority of the MP3.com independent artist catalog.[3] In October 2007 Trusonic Inc was acquired by Fluid Media Networks.[4] Fluid Media Networks acquired Mood Media in 2010 and Trusonic Inc changed its name to Mood Media North America in 2011. The Trusonic brand remains as the name of the primary Technology Trusonic Media Player in use today.[5]

During the shutdown of MP3.com, Trusonic's independent artists' musical recordings were at risk of deletion. As of January 2004, the independent artist catalog was composed of over 1.7 million sound recordings from more than 240,000 artists.[6] The recently formed Trusonic Inc entered into an agreement with GarageBand.com,[7] a website limited to independent artists, which allowed the content owners to authorize the transfer of songs from Trusonic Inc to GarageBand for public consumption.[8] Mood Media North American continues to maintain this extensive music catalog under the name "Trusonic Independent Artists" via the Music Program Terms and Conditions license.[9]

MP3.com's Trusonic business unit was the first to introduce an Internet-based business music player in July 1999, dubbed the MBOX.[10] The MBOX requires an Internet connection (broadband or dial-up) to obtain music and schedules via its MSP protocol. The MBOX differentiates itself through an advanced music, messaging and daypart scheduling system known as Client Online Account (COA).[11] The Trusonic system is a local aware event based playback device where each location is individually addressable and each location can have a unique schedule, or all locations within a retail chain can be scheduled identically. The COA programmed event lists are dynamically interpreted on each MBOX to generate the resulting stream of audio in the retail environment.

References

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  1. ^ "Mood Media North America LLC/FL - Company Profile and News". www.bloomberg.com. Retrieved 2019-02-04.
  2. ^ "Stocks". www.bloomberg.com. Retrieved 2019-02-04.
  3. ^ "S.D. investors get the licenses for 1.5 million tunes". The San Diego Union Tribune. 2004-01-07. Archived from the original on October 11, 2004.{{cite web}}: CS1 maint: unfit URL (link)
  4. ^ "Fluid Media Networks Acquires Trusonic Inc and Creates the Largest Emerging Artist Broadcasting Platform". 2007-11-01.
  5. ^ "CGFW Technology Powers Trusonic's MBOX Media Player". StreetInsider.com. Retrieved 2019-02-04.
  6. ^ "GarageBand and Trusonic Offer New Home to More Than 1.7 Million Songs and 250,000 Artists". www.businesswire.com. 2004-04-21. Retrieved 2019-02-04.
  7. ^ Carl, Bialik (18 April 2004). "GarageBand to Revive Old MP3.com Archive". The Wall Street Journal. Retrieved 4 February 2019.
  8. ^ "GarageBand for Mac".
  9. ^ "Trusonic Policy Center: Music Program Terms and Conditions". trusonic.com. Archived from the original on 27 August 2008. Retrieved 12 January 2022.
  10. ^ "Trusonic Introduces 2005 MBOX Player for Business Music And Messaging; Fifth Generation Commercial Digital Music and Messaging Player Now Available". www.businesswire.com. 2005-03-02. Retrieved 2019-02-04.
  11. ^ "AudioSonic MBOX® Product Manual" (PDF). Magic On Hold.
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