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Barbara Bush Foundation for Family Literacy

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The Barbara Bush Foundation for Family Literacy is a non-profit organization, headquartered in Washington D.C., supporting literacy as fundamental to the success of both families and the U.S. economy. The foundation promotes access to resources to build a stronger, more equitable America through literacy.[1] The organization co-sponsored the Adult Literacy XPRIZE and produces a "Gap Map" literacy data mapping tool, the National Celebration of Reading, and other events.

Barbara Bush Foundation for Family Literacy
Formation1989; 35 years ago (1989)
FounderBarbara Bush
First Lady of the United States
(1989–1993)
Legal status501(c)(3) organization
PurposeLiteracy
Location
Key people
Barbara Bush
(1989–2018)
Doro Bush Koch
(Honorary Chair) since 2014
Websitewww.barbarabush.org

History

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During Barbara Bush's time as second lady, while her husband was vice president of the United States, she took an interest in literacy issues. She had previously coached her son, Neil, in reading, who was later diagnosed with dyslexia, and believed in family-based approaches to reverse illiteracy trends.[2] Barbara Bush was also inspired by a literacy conference in November 1988, organized by her Chief of Staff, Susan Porter Rose. The conference hosted Loretta Lynn and other notable people, and after the night was over, Barbara Bush, wanted to create a foundation that would "break the intergenerational cycle of illiteracy."[3] She subsequently began working with several different literacy organizations and spent much time researching and learning about the factors that contributed to illiteracy—she believed homelessness was also connected to illiteracy.[4] In 1984 she wrote a children's book about her family told from the point of view of her dog C. Fred entitled C. Fred's Story, and donated all proceeds to literacy charities.[4]

When her husband became president her most public cause was family literacy. She called it "the most important issue we have".[5] Six weeks after her husband’s inauguration, on March 6, 1989, she announced the establishment of the Barbara Bush Foundation for Family Literacy, during a White House luncheon.[6] She appeared on the Oprah Winfrey Show to discuss the situation and spoke regularly on Mrs. Bush's Story Time, a national radio program that stressed the importance of reading aloud to children;[7] some of the program’s content is also included in the foundation’s podcast by the same name, launched in 2020 and hosted by BBF honorary chair Doro Bush Koch.[8] Her work to promote literacy inspired her husband to sign the 1991 National Literacy Act into law.[9]

Barbara Bush became involved with literacy organizations, served on literacy committees and chaired reading organizations, and helped develop the Barbara Bush Foundation for Family Literacy.[10] Some funding came from a book, credited to the Bushes' dog Millie but ghostwritten by Barbara Bush, Millie's Book: As Dictated to Barbara Bush. The book reached #1 on The New York Times bestseller nonfiction list,[11] earning $1.1 Million of royalties to July 1991.[12] All of the after-tax royalties were donated to the foundation.[13]

When the Bush Family left the White House in 1993, she continued her work of family literacy. By its 30th anniversary, the Barbara Bush Foundation for Family Literacy had been described by CNN as "the nation's leading advocate for family literacy for more than three decades", which had helped raise over $110 million for new and existing literacy programs.[9]

Mission and management

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The foundation's mission is "building a stronger, more equitable America through literacy."[14] It is registered as a public charitable organization under Section 501(c)(3) of the Internal Revenue Code.[15] The founding chair was Joan Abrahamson,[6] and Barbara Bush served as honorary chairperson until 2012. From then, her children Jeb Bush and Doro Bush Koch served as co-chairs.[16] Jeb Bush resigned in 2015, leaving Bush Koch as the honorary chairperson; Barbara Bush also remained active in the foundation.[17]

Andrew Roberts serves as the foundation's president starting in 2024. Prior to stepping into the role of President, he served as the Barbara Bush Foundation’s Chief Operating Officer for more than three years.[18] In 2023, Roberts was honored as a Top 100 Chief Operating Officer by the OnCon Icon Awards.[19] Before joining the Barbara Bush Foundation, Roberts held a number of leadership roles at AARP, including Vice President of Enterprise Strategy and Director of Organizational Effectiveness.[20] In these positions, he helped developed a Malcolm Baldrige award-winning best practice strategic planning process for the organization’s $250M social impact portfolio.[21] Previously, Roberts was as a management consultant at a number of firms devoted to helping clients in the commercial, nonprofit and federal sectors with strategy and operations projects.[22]

Activities

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Since 1994, the foundation has produced "National Celebration of Reading" events.[23] As of 2014, the foundation ran 1500 literacy programs spread across the United States.[16] In 2021, during its National Summit on Adult Literacy gala at Kennedy Center,[24] the foundation announced its "National Action Plan for Adult Literacy", and First Lady Jill Biden paid tribute to founder Barbara Bush, stating that her work for literacy would "change lives for decades to come."[25]

This is a photo of Former First Lady, Barbara Bush, on a couch in the White House Library. She is surrounded by a handful of children crowing her while she reads a book.
Barbara Bush in the White House Library

With support from the Dollar General Literacy Foundation, the Barbara Bush Foundation Adult Literacy XPRIZE was held during 2015 to 2019. The $7 million prize purse challenged teams to develop working mobile apps within one year that result in the greatest increase to adult learner literacy skills.[26][27]

In 2016, the organization announced a new partnership with Talk With Me Baby, a Georgia-based organization that the Foundation helped launch nationwide.[28] The partnership was announced at a The White House Summit on Behavioral Science Insights, along with the development of an online toolkit. The Foundation aimed for the toolkit to be used by any care providers, from parents to nurses to teachers, to engage children and work with them in the first three years of their lives to develop language, literacy and social skills.[28]

In February 2017, the Foundation announced the creation of Voices for Literacy.[29] Four other organizations joined the Foundation with a commitment to improve the lives of both children and adults through literacy. The other organizations—the Coalition on Adult Basic Education, Digital Promise, Pi Beta Phi, and Reading is Fundamental—have varied backgrounds and areas of expertise, allowing Voices for Literacy to reach and connect with many different groups.[29] The groups began their efforts with the "Leave Your Mark for Literacy" campaign, which involved an interactive online map tool.[29] In 2019, the Foundation hosted a National Summit on Adult Literacy during its National Celebration of Reading event.[30]

The Foundation funded a 2020 economic impact study by Gallup[31] in which its principal economist, Jonathan Rothwell, concluded that the U.S. could increase its gross domestic product by 10%, generating an additional $2.2 trillion in annual income, by enabling greater literacy for the 54% of Americans reading below a sixth-grade level nationwide.[32][33] The Barbara Bush Foundation for Family Literacy also released its "Gap Map" data tool in 2020 to illustrate the intersectionality of literacy with American health, income and education. CEO Robinson informed the Associated Press that the Gap Map furnishes "critical information on low literacy’s intersection with some of the most pressing issues faced by their citizens" to state and local leaders, as well as educators and philanthropists.[34]

References

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  1. ^ "About". Barbara Bush Foundation for Family Literacy. Retrieved 3 March 2015.
  2. ^ Pfaff, Jennifer. "Doro Bush Koch's Love for Literacy". Palm Beach Illustrated. Archived from the original on 13 March 2015. Retrieved 8 August 2022.
  3. ^ Bush, Barbara (1994). A Memoir. Charles Scribner's Sons. pp. 251, 522. ISBN 9780708958070.
  4. ^ a b "Barbara Bush Biography". A&E Television Networks, LLC. Archived from the original on March 3, 2009. Retrieved December 23, 2011.
  5. ^ "White House biography of Barbara Bush". White House. Archived from the original on March 3, 2009. Retrieved November 17, 2011.
  6. ^ a b Lawrence, Jill (9 March 1989). "Barbara Bush Begins Family Literacy Foundation". Associated Press. Retrieved 8 March 2015.
  7. ^ "First Lady Biography: Barbara Bush". National First Ladies Library. Archived from the original on March 3, 2009. Retrieved January 21, 2008.
  8. ^ Overdeep, Meghan. "Mrs. Bush's Story Time: a New Podcast Featuring Old Audio of Barbara Bush Reading Children's Stories". Southern Living. Retrieved 31 January 2022.
  9. ^ a b Johnson, Natalie (17 April 2018). "Barbara Bush had a passion for literacy. Here's how to honor her legacy". cnn.com. CNN. Retrieved 8 August 2022.
  10. ^ Lamar Brantley. "Barbara Bush as a Role Model". Rolemodel. Archived from the original on March 3, 2009. Retrieved November 17, 2011.
  11. ^ "September 30, 1990 Non-Fiction" (PDF). The New York Times Best Seller List. Hawes. Retrieved 15 March 2013.
  12. ^ "Royalties from 'Millie's Book' Top $1 Million". Associated Press. 10 July 1991. Retrieved 8 March 2015.
  13. ^ Hunt, Terrance (16 April 1992). "'Millie's Book' Makes First Lady the Big Breadwinner". Associated Press. Retrieved 8 March 2015.
  14. ^ "Vista Project – Bridge Digital Academy". bccs.edu. Houston Community College. Retrieved 8 August 2022.
  15. ^ "Share the Love of Reading". Barbara Bush Foundation for Family Literacy. Retrieved 12 March 2015.
  16. ^ a b Bello, Marisol (5 March 2014). "Bush foundation celebrates 25 years of family literacy". USA Today. Retrieved 12 February 2015.
  17. ^ Larson, Leslie (1 January 2015). "Jeb Bush resigns from corporate, nonprofit boards to start 2015 afresh". New York Daily News. Retrieved 12 February 2015.
  18. ^ Sobol, Daniel (2024-05-23). "Barbara Bush Foundation for Family Literacy Names Andrew Roberts as President". Barbara Bush Foundation. Retrieved 2024-06-28.
  19. ^ "2023 Top 100 COO Winners". onconferences. Retrieved 2024-06-28.
  20. ^ Sobol, Daniel (2024-05-23). "Barbara Bush Foundation for Family Literacy Names Andrew Roberts as President". Barbara Bush Foundation. Retrieved 2024-06-28.
  21. ^ "AARP Wins 2020 Malcolm Baldrige National Quality Award". MediaRoom. Retrieved 2024-06-28.
  22. ^ Sobol, Daniel (2024-05-23). "Barbara Bush Foundation for Family Literacy Names Andrew Roberts as President". Barbara Bush Foundation. Retrieved 2024-06-28.
  23. ^ Kinney, Morgan (12 April 2018). "A Missing Host Casts a Somber Tone Over Annual Barbara Bush Literacy Event". houstoniamag.com. Houstonia. Retrieved 9 August 2022.
  24. ^ Parsley, Aaron (25 October 2021). "Lupita Nyong'o Tells Kids to Cherish Books and Reading to 'Know Yourself and Others in Equal Measure'". people.com. People. Retrieved 9 August 2022.
  25. ^ Bennett, Kate (20 October 2021). "Jill Biden speaks candidly about being a first lady: 'Nothing can prepare you'". cnn.com. CNN. Retrieved 9 August 2022.
  26. ^ Melanie, Lavinia (1 March 2019). "Vinod Lobo's Learning Upgrade ties for $7 million in Barbara Bush Adult Literacy XPrize". cnbctv18.com. CNBCTV18. Retrieved 9 August 2022.
  27. ^ "TRANSFORMING THE LIVES OF LOW-LITERATE ADULTS". Xprize.org. XPRIZE.org. Retrieved 9 August 2022.
  28. ^ a b Literacy, Barbara Bush Foundation for Family. "Barbara Bush Foundation for Family Literacy Partners with Talk With Me Baby to Expand "Language Nutrition" Resources Nationwide". www.prnewswire.com. Retrieved 2017-04-11.
  29. ^ a b c Literacy, Barbara Bush Foundation for Family. "Barbara Bush Foundation for Family Literacy Joins Voices for Literacy". www.prnewswire.com. Retrieved 2017-04-07.
  30. ^ GAUDIANO, Nicole (12 November 2019). "UC's 'options will be limited' without DACA, President Janet Napolitano says". politico.com. Politico. Retrieved 9 August 2022.
  31. ^ ROTHWELL, PH.D., JONATHAN (8 September 2020). "Assessing the Economic Gains of Eradicating Illiteracy Nationally and Regionally in the United States" (PDF). barbarabush.org. Gallup. Retrieved 4 August 2022.
  32. ^ Nietzel, Michael T. (9 September 2020). "Low Literacy Levels Among U.S. Adults Could Be Costing The Economy $2.2 Trillion A Year". Forbes. Retrieved 4 August 2022.
  33. ^ ESTRADA, SHERYL (14 October 2021). "Leaders from Boeing, Airbnb and more discuss the '3 Es'". fortune.com. Fortune. Retrieved 4 August 2022.
  34. ^ "Barbara Bush Foundation Releases Critical Data on Literacy and Equity to Inform State and City Leaders Nationwide". apneas.com. Associated Press. 3 September 2020. Retrieved 9 August 2022.
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