Vinted
 | |
| Company type | Private |
|---|---|
| Industry | Recommerce |
| Founded | 2008 |
| Founder | Milda Mitkutė and Justas Janauskas |
| Headquarters | Vilnius , Lithuania |
Key people | Thomas Plantenga (CEO) |
| Products | Used clothing and various products |
| Revenue | €371.4 million (2022)[1] |
Number of employees | 1242 (2022) |
| Website | www |
Vinted, UAB Group, commonly known as Vinted, is a Lithuanian online marketplace for buying, selling, and exchanging new or secondhand items, mainly clothing and accessories.[2]
History
[edit]Vinted was co-founded in 2008 by Milda Mitkutė and Justas Janauskas in Vilnius, Lithuania. Mitkutė was moving house and needed a way to sell her surplus clothes. This led to the creation of a website where users could trade their clothing items.
In 2012, Vinted partnered with Lemon Labs, a Lithuanian-based app development consultancy, to launch their mobile app.[3] In 2016, Dutch businessman Thomas Plantenga joined Vinted's management team as a strategy consultant and later became the CEO.[4]
In 2019, Vinted became Lithuania's first tech unicorn, raising €128 million at a €1 billion valuation in a round led by Lightspeed Venture Partners.[5] In October 2020, Vinted acquired United Wardrobe, a Dutch competitor.[6] In 2024, Vinted acquired Trendsales, a Danish competitor.[7]
As of June 2024, Vinted operates in twenty-one countries and has more than 65 million registered users.[8]
Controversies
[edit]As of 2024, many new users in Sweden are subject to fraud schemes in which their bank accounts are emptied. During the first quarter of the year there were about 300 police reports about fraud at Vinted; comparable platforms had less police reports which furthermore were related to a less serious type of fraud.[9]
See also
[edit]References
[edit]- ^ "Vinted increased its revenue, optimised operations and continued active expansion last year", www.vinted.com, archived from the original on 27 November 2023, retrieved 25 October 2023
- ^ "The story behind Lithuanian secondhand marketplace Vinted". Tech.eu. 15 January 2015. Archived from the original on 9 June 2021. Retrieved 19 July 2017.
- ^ "Vinted Case Study". Lemon Labs. Archived from the original on 30 July 2016. Retrieved 19 July 2017.
- ^ Knowles, Kitty. "Step Into Vinted: The World's Largest Pre-Loved Fashion Marketplace". Forbes. Archived from the original on 14 August 2020. Retrieved 31 December 2020.
- ^ "Lithuania crowns its first tech unicorn! Vinted, second-hand fashion marketplace, pockets €128 million and secures €1 billion valuation". 29 November 2019. Archived from the original on 20 October 2021. Retrieved 11 October 2021.
- ^ "Second-hand fashion consolidation: Lithuanian unicorn Vinted acquires Dutch competitor United Wardrobe". Silicon Canals. Archived from the original on 1 November 2020. Retrieved 9 November 2020.
- ^ "Vinted acquires Danish second-hand marketplace Trendsales". company.vinted.com. 5 March 2024. Archived from the original on 4 April 2024. Retrieved 4 April 2024.
- ^ "About Vinted". Vinted. Archived from the original on 19 June 2018. Retrieved 30 November 2022.
- ^ Tuvhag, Emmylou; Tärnhuvud, Anna (2 June 2024). "Blev lurade på Vinted – konto länsat: "Mardröm"" [Were fooled at Vinted – account emptied: ”Nightmare”]. Svenska Dagbladet.