Lady M (boutique)
 | |
| Company type | Private |
|---|---|
| Industry | Confectionery |
| Genre | Bakery |
| Founded | 2001 in New York City |
| Founder | Emi Wada[1] |
Key people | Ken Romaniszyn (CEO) |
| Products | Cakes and confections |
| Website | www |
Lady M is a luxury confections brand established in 2001, most famous for its signature Mille Crêpes Cakes. It operates over 50 boutiques worldwide.
History
[edit]One of Lady M's founders, Emi Wada, invented the mille crêpes cake and sold them in her Paper Moon Cake Boutiques in Japan starting in 1985.[1] The mille crêpe cakes she created consist of 20 thin handmade crêpes layered (ja:ミル・クレープ) with light pastry cream and topped with a caramelized crust.[2]
In 2001, Wada helped found Lady M as a wholesale business delivering cakes to hotels and restaurants in New York City. By 2004, the Lady M cakes had become so popular that the company decided to open a store in Manhattan's Upper East Side.[3] Wada later relinquished ownership in Lady M so she could concentrate on business back home in Japan.[1]
Current Lady M CEO Ken Romaniszyn joined the business in 2008, and has overseen its introduction and growth of online shipping, its expansion into new markets, and its launch of new product lines.[4]
Following success in Hong Kong and Taiwan, Lady M opened its first boutique in mainland China in Shanghai in 2017 to huge crowds.[5] It expanded rapidly in the country in subsequent years,[3] but in 2022 announced the closure of all Chinese stores.[6]
In 2021, Lady M opened its first champagne bar at its Singapore boutique in the ION Orchard mall.[7]
Locations
[edit]As of 2023, Lady M operated boutiques in the following locations.[8]
Asia
[edit]- Singapore (5)
- Hong Kong (7)
- Macau (2)
- Taiwan
- Taichung (1)
- Taipei (3)
- Hsinchu (1)[9]
North America
- United States
- Arcadia, CA (1)
- Bellevue, WA (1)
- Boston, MA (1)
- Chicago, IL (1)
- East Rutherford, NJ (1)
- Houston, TX (1)
- Irvine, CA (1)
- Los Altos, CA (1)
- Los Angeles, CA (1)
- New York City, NY (6)
- San Diego, CA (1)
- San Jose, CA (1)
- Washington, DC (1)
- Woodbury, NY (1)
References
[edit]- ^ a b c Alpad, Christina (June 7, 2018), "Meet the inventor of the mille crepe", The Manila Times
- ^ Tatusian, Tenny (August 8, 2013), "Lady M Cake Boutique and the mille crepes have arrived -- finally", The Los Angeles Times
- ^ a b Li, Garbirel (2018-11-10). "The Louis Vuitton of Cakes: Exclusive Interview with Founder of Lady M". Pandaily.
- ^ Demarest, Abigail Abesamis (2021-10-29). "Luxury Confections Brand Lady M Celebrates 20 Years In Business". Forbes.
- ^ Richardson, Betty (September 4, 2017), "Lady M Cake Opens, Then Closes Due to Insane Lines", that's Shanghai
- ^ Ding, Yining (July 21, 2022), "Lady M to close all Chinese stores by September", Shanghai Daily
- ^ Hee, Jolene (August 11, 2021), "Lady M Champagne Bar debuts with champagne mille crepes and bubbly afternoon tea at Ion Orchard", AsiaOne
- ^ "Lady M Boutiques". Retrieved 2022-12-07.
- ^ Lady M Taiwan 實體店面，Lady M Taiwan [27 Apr 2022]
External links
[edit]- Lady M: the New York bakery taking Asia by storm South China Morning Post