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The Fellas Studios

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The Fellas Studios
Company typePrivate
IndustryPodcasting and online video content
Founded2021
Founder
  • Callum Airey
  • Joshua Larkin
HeadquartersLondon, United Kingdom
Websitefellasstudios.com

The Fellas Studios is a British audio and video based podcasting production company based in London and was founded in 2023 by YouTubers Callum Airey (Calfreezy) and Joshua Larkin (TheBurntChip).[1][2]

The company, whose roster accumulated more than 1.7 billion views in 2023,[3] produces many top UK podcasts hosted by social media influencers and TV personalities. Some of these podcasts include Saving Grace with GK Barry,[4][5] The Fellas with Calfreezy and TheBurntChip,[2][6] Growing Paynes with Behzinga and Faith Kelly[7] and Chloe Vs The World with Chloe Burrows.[2][8]

History

[edit]

The Fellas Studios was founded in 2021, shortly after the launch of its flagship and self-titled podcast The Fellas hosted by founders Callum Airey and Joshua Larkin. Due to the success of the podcast, the pair were able to launch further podcasts hosted by various creators and personalities, the first of which being Pitchside, which saw YouTubers Theo Baker, Tom Garratt and Reev[9] discussing football-related content and doing watchalongs on livestreams, one of which would go viral after host Tom Garratt snapped his arm while competing in an arm wrestle with co-host Theo Baker.[10]

The production house saw a £1.5 million investment from fellow online creators KSI as well as his YouTube group the Sidemen in 2023.[11] Other investors included in the deal were WillNE, ChrisMD and Callux.[2]

Airey, co-founder, stated in 2023 that the business "wanted to shift away from how podcasts were traditionally structured for creators and build not only individual shows but entire brands" and that the large investments were "massive vindication of what we set out to do when we launched Fellas Studios back in 2021".[2] Elliot Hackney, COO, also stated the investment allows them to "change the landscape even more than we already have [...] we’ve showed that the old podcast format is tired – video is a must, as is creating a brand around the talent and the show".

In 2024, GK Barry of Saving Grace completed a sell-out UK live tour of the podcast[12] and the company moved all of its podcasts over to hosting service Acast.[13]

Other projects

[edit]

In March 2024, the Fellas launched a subscription service and mobile app, titled Fellas Loaded where they would post exclusive content.[14][15]

Podcasts

[edit]
Title Host(s) Genre Premiere date Finale date Ref.
Antics With Ash Ash Holme Comedy 23 November 2023 — [16]
Chloe Vs The World Chloe Burrows Comedy 4 April 2023 — [17]
The Club Rory Jennings, Adam McKola & Buvey Sport 22 January 2023 — [18]
Dad V Girls After Hours Joel Conder & Sarah Conder Parenting 3 February 2024 — [19]
The Fellas Calfreezy & TheBurntChip Comedy 3 November 2020 — [20]
Growing Paynes Behzinga & Faith Kelly Comedy 13 July 2023 25 July 2024 [21]
Hype Report Culture Force Fashion 6 November 2023 15 April 2024 [22]
The Last Lap Tommo & Niran Sport 29 August 2022 28 November 2023 [23]
Low IQ Jack Joseph & Cole Anderson-James Comedy 3 April 2022 — [24]
Not My Bagg Joe Baggs & George Baggs Comedy 27 September 2022 — [25]
Pitchside Theo Baker, Tom Garratt & Ollie Fletcher-Warrington Sport 21 September 2021 — [26]
Radio Rufus Rufus Rice Comedy 28 February 2024 — [27]
Saving Grace GK Barry Comedy 20 April 2022 — [28]

See also

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[edit]

References

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  1. ^ "Joe Rogan is UK's most popular podcast, new chart reveals". The Guardian. 23 September 2023. Archived from the original on 6 January 2024. Retrieved 7 March 2024.
  2. ^ a b c d e "YouTube stars including KSI and Sidemen invest £1.5m in emerging video-podcast studio". City A.M. 6 July 2023. Archived from the original on 12 July 2023. Retrieved 7 March 2024.
  3. ^ Edwards, Caroline (31 May 2024). "The Fellas Studios' COO Elliot Hackney on its brand work, podcast roster, subscription app and video priorities". CORQ. Retrieved 2024-07-10.
  4. ^ Baxter-Wright, Dusty (17 January 2024). "GK Barry's shooting for the stars (and landing on the clouds)". Cosmopolitan. Retrieved 31 March 2024.
  5. ^ "TikTok star GK Barry announces Saving Grace podcast tour". The Herald. 18 October 2023. Archived from the original on 18 March 2024. Retrieved 7 March 2024.
  6. ^ "The Fellas receive £1.5m investment for video podcast studio". PodPod. 7 July 2023. Archived from the original on 5 March 2024. Retrieved 18 March 2024.
  7. ^ "GROWING PAYNES LIMITED overview - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Archived from the original on 15 March 2024. Retrieved 7 March 2024.
  8. ^ "FILTHY FELLAS JOIN CHLOE BURROWS FOR FINAL 'CHLOE VS THE WORLD' EPISODE". GRM Daily. 6 December 2023. Archived from the original on 18 March 2024. Retrieved 7 March 2024.
  9. ^ "Pitchside Podcast - AudioBoom". AudioBoom. Archived from the original on 2024-03-18. Retrieved 2024-03-18.
  10. ^ "Football YouTuber snaps arm during Newcastle vs Arsenal watch party". Dexerto. 7 May 2023. Archived from the original on 8 June 2023. Retrieved 7 March 2024.
  11. ^ Soto, Gabriel (16 April 2024). "Campaign Audio Trends: Five audience data trends that tell us about podcasting's future". www.campaignlive.co.uk. Retrieved 2024-08-06.
  12. ^ Conlan, Tara (14 April 2024). "'You can be normal. You can have acne!' TikTok star GK Barry on the appeal of social media personalities". The Guardian. ISSN 0261-3077. Retrieved 15 July 2024.
  13. ^ "The Fellas Studios moves its podcasts to Acast". PodcastingToday. 6 August 2024. Archived from the original on 6 August 2024. Retrieved 7 August 2024.
  14. ^ "The Fellas Studios launches new paid streaming service subscription 'Fellas Loaded'". Mobile Marketing. 11 March 2024. Archived from the original on 17 March 2024. Retrieved 17 March 2024.
  15. ^ "New subscription streaming service launched by The Fellas Studios". Podcasting Today. 11 March 2024. Archived from the original on 17 March 2024. Retrieved 17 March 2024.
  16. ^ "Antics With Ash". The Fellas Studios. Archived from the original on 8 March 2024. Retrieved 8 March 2024.
  17. ^ "Chloe Vs The World". The Fellas Studios. Archived from the original on 8 March 2024. Retrieved 8 March 2024.
  18. ^ "The Club". The Fellas Studios. Archived from the original on 8 March 2024. Retrieved 8 March 2024.
  19. ^ "Dad v Girls: Afterhours". The Fellas Studios. Archived from the original on 8 March 2024. Retrieved 8 March 2024.
  20. ^ "The Fellas". The Fellas Studios. Archived from the original on 8 March 2024. Retrieved 8 March 2024.
  21. ^ "Growing Paynes". The Fellas Studios. Archived from the original on 8 March 2024. Retrieved 8 March 2024.
  22. ^ "Hype Report". The Fellas Studios. Archived from the original on 8 March 2024. Retrieved 8 March 2024.
  23. ^ "The Last Lap". The Fellas Studios. Archived from the original on 8 March 2024. Retrieved 8 March 2024.
  24. ^ "Low IQ". The Fellas Studios. Archived from the original on 8 March 2024. Retrieved 8 March 2024.
  25. ^ "Not My Bagg". The Fellas Studios. Archived from the original on 8 March 2024. Retrieved 8 March 2024.
  26. ^ "Pitchside". The Fellas Studios. Archived from the original on 8 March 2024. Retrieved 8 March 2024.
  27. ^ "Radio Rufus". The Fellas Studios. Archived from the original on 8 March 2024. Retrieved 8 March 2024.
  28. ^ "Saving Grace". The Fellas Studios. Archived from the original on 8 March 2024. Retrieved 8 March 2024.
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