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Hallmark Family

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Hallmark Family
CountryUnited States
Broadcast areaNationwide
HeadquartersStudio City, California
Programming
Language(s)English
Ownership
OwnerHallmark Media
Sister channels
History
LaunchedOctober 1, 2017; 6 years ago (2017-10-01)
Former namesHallmark Drama (2017–2024)
Links
Websitewww.hallmarkfamily.com
Availability
Streaming media
Service(s)Frndly TV, fuboTV, Philo, Sling TV, Hulu + Live TV, YouTube TV

Hallmark Family (formerly Hallmark Drama) is an American cable television channel owned by Hallmark Cards' Hallmark Media. It is the sister channel to Hallmark Channel and Hallmark Mystery, and focuses on family-friendly dramatic storytelling.[1]

History

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In 2009, Crown Media Holdings and Hallmark chairman Donald J. Hall Jr. announced a new Hallmark network called "Hallmark Drama Channel". It was set to launch on March 2010, but the project was cancelled.

Original name & logo, used from 2017 to 2024

In 2017, Hallmark revisited the concept, and set a new launch date of October 1, 2017.[2] The channel's first original programs, the cooking competition series Christmas Cookie Matchup and special Project Christmas Joy, premiered in early December 2019.[3][4]

On February 6, 2024, Hallmark Media announced Hallmark Drama would become Hallmark Family on February 28, 2024.[5]

Programming

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Hallmark Family's programming consists of family friendly movies and TV series from acquired content and Hallmark network library that are not being aired on either of its sister channels, Hallmark Channel or Hallmark Movies & Mysteries.[6] TV series airing on Hallmark Family include Matlock, Little House on the Prairie, The Waltons, and Magnum, P.I.[7][8]

The channel's first original movies were announced on July 26, 2019 as a JL Family Ranch sequel and a Signed, Sealed, Delivered franchise installment slated for 2020.[9]

See also

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References

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  1. ^ Owen, Rob (July 31, 2017). "Tuned In: Hallmark to add another channel". Pittsburgh Post-Gazette. Archived from the original on August 1, 2017. Retrieved July 31, 2017.
  2. ^ Umstead, Thomas (July 31, 2017). "TCA17: Crown Media to Launch Hallmark Drama Cable Network". NextTV. Archived from the original on October 15, 2020. Retrieved June 25, 2020.
  3. ^ Chareunsy, Don (December 12, 2019). "Spokane's Ricky Webster wins Hallmark Drama's 'Christmas Cookie Matchup'". The Spokesman-Review. Archived from the original on December 12, 2019. Retrieved January 27, 2020.
  4. ^ "Hallmark's 'Project Christmas Joy' featuring Lee Co. tornado survivors airs tonight". WRBL. December 10, 2019. Archived from the original on December 29, 2019. Retrieved January 23, 2020.
  5. ^ "Beloved Hallmark Media Network Hallmark Movies & Mysteries to Rebrand to Hallmark Mystery". The Futon Critic. February 8, 2024. Retrieved February 7, 2024.
  6. ^ Umstead, Thomas (Oct 2, 2017). "Hallmark Drama Channel Launches Into Headwinds for Linear Networks". Multichannel News. Archived from the original on November 7, 2017. Retrieved Oct 29, 2017.
  7. ^ Malone, Michael (30 April 2018). "Hallmark Expands Brand With New Offerings". Broadcasting Cable. Archived from the original on 7 August 2020. Retrieved 25 June 2020.
  8. ^ Campbell, Courtney (September 1, 2017). "Great News: Hallmark Is Launching A New Channel". Country Living. Archived from the original on June 15, 2020. Retrieved January 23, 2020.
  9. ^ "Crown Media Builds Hallmark Drama's Original Programming Slate with Two New Marquee Productions". TheFutonCritic.com. July 26, 2019. Retrieved February 6, 2020.
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