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Tokai On Air

Tokai On Air
東海オンエア
From the left: Toshimitsu, Shibayu, Yumemaru, Tetsuya, Ryo, Mushimegane
Personal information
Nationality Japanese
OccupationYouTuber
YouTube information
Channel
Years active2013-present
GenreComedy
Subscribers6.82 million[1]
Total views11.92 billion[1]
NetworkGENESIS ONE
(2015-2017)
UUUM
(2017-present)
100,000 subscribers2014
1,000,000 subscribers2016
Last updated: 10 Jul 2022
Tokai On Air Hikaeshitsu
YouTube information
Channel
Years active2014-present
Subscribers2.74 million[2]
Total views2.26 billion[2]
100,000 subscribers2014
1,000,000 subscribers2017
Last updated: July 18, 2021

Tokai On Air (Japanese: 東海オンエア) is a Japanese YouTuber group based in Okazaki, Aichi Prefecture consisting of 6 members: Tetsuya, Ryo, Shibayu, Toshimitsu, Yumemaru, and Mushimegane. The group began posting videos on YouTube in 2013, and belong to multi-channel network UUUM since 2017.

As of February 2023, the main channel Tokai On Air was the 5th most-viewed channel in Japan with 11.92 billions views,[3] and the 14th most-subscribed channel in Japan with 6.82 million subscribers.[4] The group additionally has a secondary channel "Tokai On Air Hikaeshitsu" (Tokai On Air Waiting Room), and each member has their own personal channel.

Overview

[edit]

The group was named "Tokai On Air" as all members hail from Aichi Prefecture in Japan's Tōkai region. Since 2016, the members have been annually appointed as tourism missionaries of Okazaki City, Aichi Prefecture.[5][6][7] Video themes involve mostly experiments and competitions between the members,[8] and the group's main concept is "doing what children want to do but cannot do."[9][10][11]

The group often has severe penalty games for the loser of a game or a quiz, that are in effect even during the member's private life,[12] such as Tetsuya not being able to eat cream puffs during the entire Reiwa era.[13] Although many viewers appreciate the members for devoting themselves wholeheartedly, sometimes even risking their own health, for the content, others have criticized them for "strangling themselves" and being too hardcore.[14]

Tokai On Air are open about their private life, and their leader Tetsuya in particular does not hesitate to speak about his love life or fetishes and does not enjoy lying or pretending, even if it is a comment on food showcased on a TV show.[8] Z-sedai Hakusho, a white paper by TikTok, states that generation Z dislikes promotional and duplicitous content, which may be considered one reason for Tokai On Air's popularity.[15][8] On the other hand, many fellow YouTubers have said that Tetsuya "does not think", and viewers have criticized him for being "disrespectful" and "slovenly", sometimes resulting in Tokai On Air coming under fire from the public.[8]

History

[edit]

On October 12, 2013, Tokai On Air's YouTube channel was created[16] and began by posting comedy and hidden camera videos.[17]

In August 2016, the group made a guest appearance at the Okazaki Castle Ieyasu Summer Festival, and were appointed as "Okazaki Tourism Missionaries" by Okazaki City.[18][5] Ever since, they have been appointed the role annually.[19][8]

On November 18, 2017, the group announced that they would join the multi-channel network UUUM at UUUM's U-FES. 2017 event.[20][21][22]

In June 2019, Tokai On Air became an ambassador for "Team Coca-Cola Tokyo 2020 Olympics" for the 2020 Summer Olympics by Coca-Cola Japan.[23][24] They appeared at events with HIKAKIN, Hajime Syacho, Fischer's, AVNTIS, and Mizutamari Bond.[25][26][24]

In 2020, BitStar's Influencer Power Ranking ranked Tokai On Air number one for the first half of 2020[27][28] as well as summer 2020 in terms of total YouTube channel views (in Japan).[29][30][31]

During the Tokyo 2020 Olympic torch relay in 2021, Tokai On Air carried the Olympic flame through their hometown Okazaki City.[32][33][34]

Members

[edit]
NameDate of birthPlace of birthRole
TetsuyaOctober 30, 1993[35]Okazaki, Aichi PrefectureLeader
ShibayuDecember 30, 1993[36]Okazaki, Aichi PrefectureYouTube Story
RyoJune 11, 1993[35]Okazaki, Aichi PrefectureShooting preparation
ToshimitsuJuly 17, 1993[37]Okazaki, Aichi PrefectureEvents
YumemaruJanuary 23, 1994[38]Anjō, Aichi PrefectureMembership
MushimeganeSeptember 29, 1992[36]Okazaki, Aichi PrefectureAccounting

Secondary channel

Episodes

[edit]

On October 1, 2016, member Shibayu married Ayanan, a fellow YouTuber. The two are active on the couple's own YouTube channel, Shibanan Channel.[39]

On February 14, 2017, Tetsuya became a victim of stalking by a woman who had seen a Tokai On Air video.[40] The woman was arrested again in December of the same year for stalking YouTuber Hajime Syacho.[41]

In January 2021, Tetsuya received widespread criticism for defending YouTuber Mahoto Watanabe on Twitter concerning allegations that Watanabe had solicited obscene photos from an underage girl and blackmailed her with them. Although at the time of Tetsuya's tweet the allegations were not confirmed and the tweet was received as defense against slander, following Watanabe's UUUM contract termination and arrest, Tetsuya was widely recognized as a defender of Watanabe and his actions.[42]

On August 16, 2022, Tetsuya married former AKB48 member Minami Minegishi.[43]

Music

[edit]

In 2019, three of Tokai On Air's members, Tetsuya, Shibayu and Toshimitsu, formed a musical group called "Recitals".[44]

Singles

[edit]
Release dateArtist nameTitleTypeLabelNotes
July 20, 2018Tokai On Air TetsuyaComing Out of THE WORLD.Digital release[45]
November 22, 2019RecitalsOrera RecitalsDigital releaseUUUM Music[44]
March 20, 2021RecitalsDejavina (Japanese ver.)Digital releaseUUUM MusicEnding theme of Datsuryoku News Network [ja] on FNS[46]

Appearances

[edit]

Television

[edit]

Streaming television

[edit]

Radio

[edit]
  • Zaimyō minpō rajio 5-kyoku kyōdō kikaku Yume Tube ~ anata no yume o rajio ga tsunagu ~ (CBC Radio, Tokai Radio, FM Aichi, ZIP-FM, Radio NEO, September 10, 2017)[55]
  • Tokai On Air Natsu no tokubetsu jugyō (TBS Radio, September 2, 2018)[56]
  • Tokai On Air Radio [ja] (Tokai Radio, October 4, 2018 – present)[57]

Tours

[edit]
  • Headlining
    • Gachinko Kuji-Kuji Biki-Biki Tsua-Tsua Don-Don! Tour (2019 – 2020)[58][59]
  • Supporting
    • U-FES. Tour 2017 (2017)[21][60]
    • U-FES. Tour 2018 (2018)[61]
    • U-FES. Tour 2019 (2019)[62]

References

[edit]
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  2. ^ Jump up to: a b "About Tokai On Air Hikaeshitsu". YouTube.
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  4. ^ "Top 100 YouTubers Channels in Japan - Socialblade YouTube Stats | YouTube Statistics". Social Blade. Retrieved 2021-05-11.
  5. ^ Jump up to: a b 岡崎市観光協会. "東海オンエア". Okazaki City Tourism Association (in Japanese). Retrieved 2021-04-10.
  6. ^ "岡崎の魅力、全国に 東海オンエアと佐野勇斗さん「観光伝道師」任命：中日新聞Web". Chunichi Shimbun (in Japanese). Retrieved 2021-05-17.
  7. ^ "KNT×岡崎市、人気ユーチューバー「東海オンエア」聖地巡りプラン販売 専用ルーム宿泊プランも". Ryoko Shinbun (in Japanese). 2020-12-14. Retrieved 2021-05-17.
  8. ^ Jump up to: a b c d e "ワタナベマホト"擁護"で炎上・謝罪した東海オンエア・てつやが「天才と言われる理由」（飯田 一史） @gendai_biz". Gendai Business. 27 January 2021. Retrieved 2021-05-11.
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  23. ^ "UUUMクリエイター6組が 、コカ･コーラ社 のTEAM Coca-Colaアンバサダーに就任！ キャンペーン告知動画をHikakinTVで本日公開！ | UUUM(ウーム)". UUUM (in Japanese). Retrieved 2021-04-10.
  24. ^ Jump up to: a b "チーム コカ･コーラ東京2020公式サイト". team.cocacola.jp (in Japanese). Retrieved 2021-04-10.
  25. ^ "HIKAKIN＆はじめしゃちょーらYouTuberが"聖火ランナー"体験も…北島康介がダメ出し". ORICON NEWS. 10 June 2019. Retrieved 2021-05-18.
  26. ^ 食品産業新聞社 (15 June 2019). "日本コカ・コーラが東京2020オリンピック聖火ランナーを公募、綾瀬はるか・ヒカキン・堂安律らがイベント登場". Shokuhin Sangyō Shinbun (in Japanese). Retrieved 2021-05-18.
  27. ^ "2020年上半期に最も再生された動画やチャンネルは？「インフルエンサーパワーランキング by BitStar」". プレスリリース・ニュースリリース配信シェアNo.1｜PR TIMES. 31 July 2020. Retrieved 2021-05-18.
  28. ^ "2020年上半期に最も再生された動画やチャンネルは？ 「インフルエンサーパワーランキング by BitStar」 | 株式会社BitStar（ビットスター） ｜ 株式会社BitStar（ビットスター）". corp.bitstar.tokyo (in Japanese). Archived from the original on 2021-05-07. Retrieved 2021-04-10.
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  40. ^ INC, SANKEI DIGITAL. "「牛丼食べる男性動画見て、恋愛感情」 ストーカー容疑で２８歳女逮捕". SANKEI WEST (in Japanese). Archived from the original on 2021-05-07. Retrieved 2021-04-10.
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  46. ^ Inc, Natasha. "東海オンエアの目立ちたがり屋3人組・リサイタルズ、新曲「Dejavina」発表（動画あり）". Ongaku Natalie (in Japanese). Retrieved 2021-05-15. {{cite web}}: |last= has generic name (help)
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  50. ^ 日本テレビ放送網株式会社. "地元の仲間たちと活躍する動画クリエイター 東海オンエアと釣りよかでしょう。が登場！". Nippon TV (in Japanese). Retrieved 2021-05-15.
  51. ^ 日本テレビ放送網株式会社. "東海オンエア～上京フェス2020～". Nippon TV (in Japanese). Retrieved 2021-05-15.
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  56. ^ "【タイムフリー＆ラジオクラウド公開中】超人気YouTuberと中学生がおくるSPプログラム「東海オンエア夏の特別授業」（9月2日（日）20時OA）". TBS Radio. Retrieved 2021-05-15.
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  58. ^ H.I.S. Co., Ltd. "ガチンコくじくじ ビキビキ ツアツア ドンドン！ツアー in 宮城 ホテルコラボツアー". H.I.S. Retrieved 2021-05-18.
  59. ^ "東海オンエア【ドンビキツアー】第二弾は島根県で開催！会場・日程・チケット情報をご紹介!ライブ配信も | LogTube｜国内最大級のyoutuber(ユーチューバー)ニュースメディア". LogTube (in Japanese). 2019-12-19. Retrieved 2021-05-18.
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  61. ^ Inc, Natasha. "東海オンエア・としみつソロデビュー！ミニアルバム「THE BEST」発売（動画あり）". Ongaku Natalie (in Japanese). Retrieved 2021-05-18. {{cite web}}: |last= has generic name (help)
  62. ^ "「HIKAKIN＆SEIKIN」「Fischer's」など大人気動画クリエイター多数出演！「U-FES. TOUR 2019 Music 東京」を＜uP!!!ライブパス＞で生配信実施決定！". プレスリリース・ニュースリリース配信シェアNo.1｜PR TIMES. August 2019. Retrieved 2021-05-18.
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