Образец продукта
Образец продукта - это выборка потребительского продукта , который предоставляется потребителю бесплатно, чтобы они могли попробовать продукт, прежде чем совершать покупку.
Бесплатные образцы
[ редактировать ]Бесплатный образец или «халява» - это часть продуктов питания или другого продукта (например, косметические средства), предоставленные потребителям в торговых центрах, супермаркетах, розничных магазинах или через другие каналы (например, через Интернет). [ 1 ] Иногда образцы не скоропортящихся предметов включаются в прямые маркетинговые рассылки. Цель бесплатной выборки - познакомить потребителя новым продуктом и аналогична концепции тестового диска , поскольку клиент может опробовать продукт перед его покупкой.
Although an expensive method of targeting customers, conversions to sales can be as high as 90% making it one of the main marketing strategies for certain markets.[2] With effective sampling, marketers can create brand loyalty and assist in the launch of a product through the word of mouth.[3]
Many consumer product companies now offer free samples through their websites, to encourage consumers to use the products regularly,[1] and to gather data for mailing lists of potentially interested customers. Paint chips are samples of paint colors that are sometimes offered as free samples.
Companies such as Costco, Sam's Club, food courts, and grocery stores commonly give out free samples to customers to persuade a customer to buy the product.
The expansion of online marketing with regards to promotional giveaways has facilitated the rise of "Freebie sites" that seek to aggregate all promotional free sample offers in one place. These sites will often compile free product samples from all over the World Wide Web and categorize them by type. Some product sample offers may require consumers to complete a survey or refer a friend in order to qualify for the freebies. When all requirements are fulfilled, the product samples are shipped to the consumer. Some sample products might be digital goods, where sample might be closely related to a product trial.
History
[edit]19th-century soap manufacturer Benjamin T. Babbitt was one of the first known people, though not the first ever, to offer free samples of his products. For example, innkeepers are portrayed offering free samples in the 14th-century poem Piers Plowman: "Tauerners 'a tast for nouht' tolden the same" (Innkeepers said the same thing, 'A taste for free!').[4]
In the 1900s, bags containing product samples from vendors became a common sight at Australian agricultural shows, where they were given away for free or at a small cost. These so-called "sample bags" gradually evolved into the product branded showbags still popular today in the country.[5]
In 1987 C. A. Courtesy became the first demonstration company to secure exclusivity with a retailer.[citation needed]
Other samples
[edit]
It is also possible to purchase products in small "trial size" containers. This is common with toiletries such as shampoo, which are useful for vacations or other travel, where large bottles or other containers would be impractical (or more recently, not permitted for air travel). These are also often provided in hotel and motel rooms for the guests. Samples may also be loaned to the customer if they are too valuable to be given for free, such as samples of a countertop or of carpet to be used for remodeling. Sometimes companies in business-to-business markets will offer sample of data or service for free before engaging business relationship.
Other type of samples may include industrial samples, such as in the plastic industry, provided to companies for trial molding to see if the selected material is suitable for manufacturing the application (testing).[6] Such samples may or may not be free of charge.
See also
[edit]
- International Convention to Facilitate the Importation of Commercial Samples and Advertising Material
- Sample (material)
- Список рассылки
- Тестовый привод
- Общая программа
Ссылки
[ редактировать ]- ^ Jump up to: а беременный Де Бауэр, Герберт Фрэнсис = (1919). Рекламные принципы . Оригинал из Калифорнийского университета: Институт Александра Гамильтона (США). п. 156
Бесплатный образец.
- ^ «Отбор проб продукта: дорогостоящий, но эффективный» . FMCG Ирландия . Получено 22 декабря 2013 года .
- ^ «4 способа использования услуги выборки продукта увеличит продажи» . Peekage . 2020-09-27 . Получено 2021-10-24 .
- ^ Piers Plowman, C-Text, Passus I, Line 228
- ^ Боченски, Натали (2015-08-06). «От свободного до замороженного: история выставочных мешков Экки» . Брисбен времена . Получено 2022-07-30 .
- ^ Филип Митчелл (1996). Руководство по инженерам инструментов и производства: Производство пластиковой части . С. 2–63. ISBN 9780872634565 Полем
Отображается с разрешения Общества инженеров -производителей