MTV Brand New
 | This article needs additional citations for verification. (September 2023) |
 | |
| Ownership | |
|---|---|
| Owner | ViacomCBS Networks EMEAA |
| History | |
| Launched | 14 September 2003 (Italy) 1 August 2006 (Netherlands) 1 February 2011 (Germany) |
| Closed | 10 January 2011 (Italy) 1 February 2021 (Netherlands) 6 January 2021 (Germany) |
MTV Brand New was a 24-hour specialist music channel featuring new music videos, alternative and indie music available in the Netherlands, Germany. In Italy, it was replaced by MTV Rocks in 2011. The Italian version of the channel launched on 14 September 2003; it then launched in the Netherlands on 1 August 2006.[1] The German-speaking version of the channel launched in Germany, Austria and Switzerland on 1 February 2011.
MTV Brand New hosted a showcase at the Electric Ballroom from 2011 to 2018.[2]
MTV Brand New closed on January 10, 2011, in Italy, then in Germany on January 6, 2021, and finally in the Netherlands on February 1, 2021.
Concept
[edit]MTV Brand New was derived from the hit pan-European MTV music show brand:new, which launched in 1999 on MTV's regional channels. The show was known as mtv:new on the MTV Europe, brand:neu on MTV Germany and brand:new on all other MTV channels in Europe. The show focused primarily on new music releases, music videos, introducing new artists and bands, interviews and live performances. The programme was turned into a stand-alone music channel in Italy in 2003.[3] Since then MTV Networks Europe has begun to roll out localized Brand New channels since 2006.
Brand New Italia
[edit]Brand New Netherland
[edit]Brand: New Germany
[edit]MTV Brand: New was a German Pay TV channel. The channel was announced by MTV Networks Germany at the end of 2010. The channel launched on 1 February 2011. The channel was based in Berlin and featured the best in music videos from newly established German and international acts. The channel had broadcast back-to-back new music videos, the channel had also feature chart shows such as MTV Superchart.[4] The channel ceased its broadcast and was replaced by MTV Hits on 6 January 2021.[5][better source needed]
Yearly poll
[edit]Until the channels' closure, each January, MTV Brand New released a poll, listing the bands and singers that their viewers think would be the most successful during the coming year. Originally named "Spanking New", the poll was introduced in 2008, where the winners were UK band In Case of Fire.[6] Subsequent polls have been topped by acts such as Little Boots, Justin Bieber and Conor Maynard.
References
[edit]- ^ "MTV komt met MTV Brand New". de Volkskrant. July 25, 2006.
- ^
- "MTV Brand New 2013 hits town for live showcases". 17 January 2013.
- "Sigala Announced to Headline Our Brand New for 2017 Showcase in London!".
- "Brand New for 2011".
- "Brand New for 2018".
- "Sigala Live @ MTV Brand New 2017 (TV Series)".
- "Sigala will perform at the MTV Brand New 2017 awards". 20 January 2017.
- ^ "MTV Global Fact Sheet" (PDF). Retrieved October 1, 2012.
- ^ "MTV Brand New: Musik pur ab 1. Februar - Start bei Entertain". DigitalFernsehen.de. January 16, 2011.
- ^ "MTV Brand New (Germany) - Closedown / MTV Hits (Germany) - Launch (06/01/2021 - 06:00 AM CEST)". YouTube. 2021-01-06. Retrieved 2023-09-01.
- ^ Jump up to: a b "Unsigned Act Win MTV Award". UK: MTV. January 29, 2008. Archived from the original on June 29, 2020. Retrieved February 10, 2013.
- ^ "Spanking New 2009 Winner". UK: MTV. February 18, 2009. Archived from the original on October 24, 2012. Retrieved February 10, 2013.
- ^ "Justin Bieber Wins MTV's 10 For 10". UK: MTV. February 1, 2010. Archived from the original on November 5, 2012. Retrieved February 10, 2013.
- ^ "Mona Win MTV's Brand New For 2011 Vote!". UK: MTV. January 31, 2012. Archived from the original on November 17, 2012. Retrieved February 10, 2013.
- ^ "Conor Maynard Voted Brand New For 2012 Winner!". UK: MTV. January 31, 2012. Archived from the original on June 29, 2012. Retrieved February 10, 2013.
- ^ "Ebony Day Wins MTV's Brand New For 2013!". UK: MTV. January 31, 2013. Archived from the original on February 4, 2013. Retrieved February 10, 2013.
- ^ "The Vamps Win MTV Brand New For 2014!". MTV. Retrieved 3 December 2014.
- ^ "Krept & Konan crowned MTV's Brand New winners For 2015". UK: MTV. February 2, 2015. Archived from the original on February 4, 2013. Retrieved September 28, 2015.
External links
[edit]
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- Television channels and stations established in 2003
- Television stations in Berlin
- MTV channels
- Television channels and stations disestablished in 2021
- Defunct television channels in Germany
- Defunct television channels in Italy
- Defunct television channels in the Netherlands
- European television station stubs