Солавей
 | Эта статья содержит контент, написанный как реклама . ( июнь 2014 г. ) |
| Тип компании | Частный |
|---|---|
| Промышленность | Социальная коммерция |
| Основан | Белвью, Вашингтон (1 февраля 2012 г. ) |
| Основатель | Райан Вюрч |
| Несуществующий | 4 декабря 2015 г. |
| Штаб-квартира | |
Количество локаций | 1 |
Обслуживаемая территория | США, включая Пуэрто-Рико |
Ключевые люди | Райан Вюрч (основатель, генеральный директор) Рик Уайт (руководитель юридического отдела и политики) |
| Products | Social-based mobile virtual network operator |
Number of employees | 140 |
| Website | solavei |
Solavei была социальной коммерции сетью , предлагающей бесплатные услуги мобильной связи в Соединенных Штатах, известной своим использованием стимулирующих реферальных планов и своей рекламной программой в социальных сетях. [ 1 ] [ 2 ] [ 3 ] [ 4 ] Помимо услуг мобильной связи, Solavei управляла сетью социальной коммерции для своих пользователей. [ 1 ] [ 5 ] [ 6 ] Райан Вюрч основал компанию в 2012 году. [ 1 ] [ 6 ] По состоянию на 2013 год в компании Solavei работало 140 человек, а инвесторы оценивали ее в 120 миллионов долларов. [ 6 ] [ 7 ] [ 8 ] [ 9 ] [ 10 ] Компания описывается как компания многоуровневого маркетинга (MLM). [ 11 ] [ 12 ] или быть очень похожим на компанию MLM. [ 13 ]
18 июня 2014 года компания подала заявление о банкротстве по главе 11. [ 14 ]
19 ноября 2015 года Solavei объявила, что ее партнер-оператор T-Mobile USA расторгла свое соглашение о предоставлении услуг при условии, что Solavei не оправдает ожиданий. Клиентам Solavei было разрешено перейти на T-Mobile Prepaid с ежемесячным кредитом в размере 10 долларов США на 6 месяцев и бесплатным месяцем обслуживания. Услуги беспроводной связи были прекращены 4 декабря 2015 г.
Background
[edit]Solavei was launched in September 2012 and operated as an MVNO through its partnership with T-Mobile US.[1][6][15] The company's initial offering was a $49 per month, no-contract mobile phone plan for unlimited voice, text, and data.[6][7] In September 2013 the company implemented the loyalty card program Solavei Marketplace. The program enabled users to receive discounts at participating retailers.[15][16][17]
The company utilized a customer-to-customer marketing model, paying its customers on a recurring basis for referrals.[1] As of August 2013, Solavei had paid out more than $14.4 million to its near 280,000 members.[6][7][10][16][18]
Leadership
[edit]Ryan Wuerch, former CEO and founder of Motricity, was the founder and CEO of Solavei.[6] [19][20][21][22] In February 2012, Wuerch and his team raised $5 million in initial seed funding.[19]
Some of Solavei's financial backers included Jonathan Miller of News Corp and David Limp of Amazon.com.[23][24]
Marketing model
[edit]Solavei paid its customers for referrals.[1] At its simplest, users earned $5 per month for every customer that they signed up for mobile service.[1][6][25][26] The income generated was deposited on the Solavei Visa PayCard, which could be used wherever Visa is accepted.[1][6] Solavei Visa PayCard also allowed members to gain access to Solavei Marketplace that was launched on October, 2013, which featured cash-back discounts for a variety of retailers.[27]
The company used its advertising and sponsorship funds to compensate its members to build distribution networks.[1] Through sharing on social media outlets, grassroots campaigns on YouTube, and regional events, Solavei had developed a business model that relied on customer-to-customer interaction.[1][18]
References
[edit]- ^ Jump up to: a b c d e f g h i j "Mobile Telephone Startup Solavei Avoids Ads, Relies on Customers for Sales Leads". The Daily Beast. 24 October 2012. Retrieved 6 June 2013.
- ^ "New iPhone 5 Gives TMobile MVNOs a Network Boost but Still No LTE". CNN Money. 17 April 2013. Archived from the original on 5 October 2013. Retrieved 6 June 2013.
- ^ "Solavei offers unlimited, no-contract phone service for $49 per month". CNET. 6 February 2013. Retrieved 6 June 2013.
- ^ "Solavei Offers An Updated Version Of The iPhone 5". The Droid Guy. 18 April 2013. Retrieved 6 June 2013.
- ^ "Solavei Introduces Nano SIM Cards for iPhone 5, Offers Unlimited Voice, Text and Data for Just $49 Per Month". TMC News. 6 March 2013. Retrieved 6 June 2013.
- ^ Jump up to: a b c d e f g h i ""Social" wireless company Solavei launches in Bellevue". The Seattle Times Business and Technology Blog. 26 July 2012. Retrieved 6 June 2013.
- ^ Jump up to: a b c "Thousand-Dollar BlackBerry Phone On The Way". Forbes. 11 February 2013. Retrieved 6 June 2013.
- ^ "BlackBerry Z10 Review, Tips, Tricks, Best Apps and More". CIO. 22 March 2013. Retrieved 6 June 2013.
- ^ "BlackBerry will face noise from Samsung's latest smartphone as it launches in US". The Vancouver Sun. 11 March 2013. Retrieved 6 June 2013.
- ^ Jump up to: a b "BlackBerry Z10 Available Now in U.S. For $999 Contract-Free". Mashable. 11 February 2013. Retrieved 6 June 2013.
- ^ Soper, Taylor (November 20, 2015). "Multi-level marketing mobile service provider Solavei shuts down due to 'competitive landscape'". GeekWire. Retrieved November 27, 2015.
- ^ Fried, Ina (July 25, 2012). "Start-Up Solavei Takes Cellphone Marketing to a Whole New (Multi-) Level". All Things Digital (WSJ). Retrieved November 27, 2015.
- ^ Fitchard, Kevin (January 8, 2014). "Sprint's Framily plan isn't Amway, but it's a distant cousin of multilevel marketing". GigaOm. Retrieved November 27, 2015.
- ^ " MVNO Solavei files for bankruptcy protection", FierceWireless, 2015-06-18
- ^ Jump up to: a b "Fast-growing Solavei scores fresh cash, aims to top $100M in revenue". GeekWire. 25 May 2013. Retrieved 6 June 2013.
- ^ Jump up to: a b "Exclusive: Solavei to launch Marketplace loyalty payment program in September". FierceWireless. 21 May 2013. Retrieved 6 June 2013.
- ^ "Blackberry z10 available in the US right now but for a price". Financial Post. March 13, 2013. Retrieved 10 June 2013.
- ^ Jump up to: a b "Solavei Building MLM Network to Sell T-Mobile USA Service". Mobility Tech Zone. 16 January 2013. Retrieved 6 June 2013.
- ^ Jump up to: a b "Ex-Congressman Rick White and ex-Motricity CEO Ryan Wuerch raise $4M for stealthy Solavei". GeekWire. 17 February 2012. Retrieved 6 June 2013.
- ^ "Ryan Wuerch Launches Solavei New MLM". Business for Home. 15 August 2012. Retrieved 6 June 2013.
- ^ "Ryan Wuerch: Award Recipient, Technology; CEO, founder, Motricity". Seattle Business Magazine. August 2010. Retrieved 6 June 2013.
- ^ "Ryan Wuerch out as CEO of Bellevue's Motricity". Puget Sound Business Journal. 22 August 2011. Retrieved 6 June 2013.
- ^ "Solavei looks to lure iPhone owners with $49 per month wireless service". GeekWire. 20 December 2012. Retrieved 6 June 2013.
- ^ "Someone is trying to poach Solavei sales reps, and the company doesn't like it one bit". GeekWire. December 2, 2012. Retrieved 6 June 2013.
- ^ "BlackBerry Z10 On Sale ... for $999". PC Mag. 11 February 2013. Retrieved 6 June 2013.
- ^ "Want a Blackberry Z10 right now? U.S. buyers will pay a cool $1000 for early purchase". PCWorld. 11 February 2013. Retrieved 6 June 2013.
- ^ "Everything You Need To Know About Solavei Marketplace". Solavei. Archived from the original on 19 February 2015. Retrieved 19 February 2015.