CW

Эта статья о телевизионной сети. Чтобы узнать о других значениях, см. CW (значения) .

Телевизионная сеть CW

Логотип используется с 14 января 2024 г.
Тип	вещательного телевидения Сеть
Страна	Соединенные Штаты
Филиалы	Состояние Рынок
Штаб-квартира	Бербанк, Калифорния , США
Программирование
Язык(и)	Английский
Формат изображения	1080i ( ТВЧ ) Разрешение уменьшено до 720p или 480i или увеличено до 1080p с помощью ATSC 3.0 на некоторых рынках.
Право собственности
Владелец	Некстар Медиа Групп (75%) Парамаунт Глобал (12,5%) Warner Bros. Дискавери (12,5%)
Родитель	CW Network, ООО
Ключевые люди	Деннис Миллер (президент The CW) Брэд Шварц (президент Entertainment) Хизер Оландер (руководитель отдела незаписанного программирования) Лиз Уайз Лайалл (руководитель отдела скриптового программирования)
История
Основан	24 января 2006 г ( 24 января 2006 г. )
Запущен	18 сентября 2006 г ( 18 сентября 2006 )
Заменено	ВБ УПН
Ссылки
Веб-сайт	www .cwtv .с

Телевизионная сеть CW (обычно называемая CW или просто CW ) — американская коммерческая телевизионная сеть , которая контролируется Nexstar Media Group через 75-процентную долю участия. Название сети образовано от первых букв имен двух ее совладельцев-основателей CBS Corporation и Warner Bros. , при этом CBS Corporation была объединена со второй версией Viacom и образовала ViacomCBS, а Warner Bros. принадлежит Time Warner. позже AT& T WarnerMedia . Nexstar завершила сделку по приобретению контрольного пакета акций сети 3 октября 2022 года, при этом Paramount Global и Warner Bros. Discovery (корпорация CBS и соответствующие преемники WarnerMedia) сохранили за собой по 12,5% акций каждая.

CW дебютировал 18 сентября 2006 года как преемник UPN и WB , которые закрылись соответственно 15 и 17 сентября того же года. Первые два вечера программ CW - 18 сентября 2006 г. и 19 сентября 2006 г. - состояли из повторов и специальных выпусков, связанных с запуском . Официальную дату запуска телеканал CW отметил 20 сентября 2006 года двухчасовой премьерой седьмого цикла сериала «Топ-модель по-американски» . Программа телеканала предназначена в основном для зрителей в возрасте от 18 до 34 лет, хотя с 2008 по 2011 год сеть изменила свои программы, чтобы привлечь внимание женщин этой возрастной группы. По состоянию на август 2017 года аудитория сети была поровну разделена между мужчинами и женщинами.

CW ведет программы семь дней в неделю: выходит в эфир каждый вечер в прайм-тайм, а также субботним утром блок образовательных программ с живыми актерами , созданный Hearst Media Production Group, под названием One Magnificent Morning .

CW также доступен на юге Канады у платного телевидения провайдеров через станции , принадлежащие и управляемые Nexstar, а также на филиалах, принадлежащих другим лицам, которые расположены в непосредственной близости от границы Канады и США (чьи трансляции шоу CW подлежат одновременной замене). законы, введенные Канадской комиссией по радио, телевидению и телекоммуникациям , если канадская сеть владеет правами на вещание); он также доступен через две станции, контролируемые Nexstar, которые классифицируются в Соединенных Штатах как суперстанции в Нью-Йорке. - де-факто флагман WPIX из Лос-Анджелеса и вторичный флагман KTLA .

Кроме того, сеть доступна на севере Мексики через филиалы, расположенные недалеко от границы Мексики и США (например, KFMB-DT2 — Сан-Диего / Тихуана , KECY-DT3 в Эль-Сентро, Калифорния , KVIA-DT2 в Эль-Пасо и KCWT-CD). с сетью одновременной передачи KMBH-LD 2 в Макаллене / Браунсвилле, штат Техас ) у провайдеров платного телевидения. И в Канаде , и в Мексике некоторые партнерские сигналы CW, исходящие из США, можно принимать по беспроводной станции сети в приграничных районах в зависимости от зоны покрытия .

История

1993–2006: Предшественники и формирование.

Основные статьи: ВБ и UPN

Оригинальный логотип сети перед запуском

WB и UPN были запущены с разницей в одну неделю в январе 1995 года, как раз в тот момент, когда сеть Fox начала завоевывать позиции среди американской телеаудитории. Обе сети были запущены с ограниченной помпой и, как правило, с посредственными или плохими результатами. Однако в течение последующего За 11 + 1⁄2 « « сезонов оба смогли вывести в эфир несколько сериалов, ставших довольно популярными (таких как «Баффи – истребительница вампиров» , «Звездный путь: Вояджер» , Часовой» , Седьмое небо» , « Бухта Доусона» , «Зачарованные » , «Смоллвиль» , «Эвервуд» , «Девочки Гилмор» , «Реба» ). , «Шоу Стива Харви» и «Следующая топ-модель Америки» ). К концу своего первого десятилетия в эфире WB и UPN находились в упадке, неспособные охватить долю аудитории или оказать тот эффект, который Fox получила в течение первого десятилетия, гораздо меньший, чем у сетей «Большой тройки» ( ABC , CBS и NBC ). За одиннадцать лет работы UPN и Всемирного банка обе сети потеряли в общей сложности 2 миллиарда долларов. Представители Chris-Craft Industries , Viacom и Time Warner обсуждали возможное слияние UPN и Всемирного банка еще в сентябре 1995 года, всего через восемь месяцев после их запуска; однако дискуссии в конечном итоге прервались из-за вопросов о том, как объединить интересы станций Chris-Craft и Tribune Broadcasting в предложении об объединении сетей, поскольку портфели станций двух компаний пересекались на нескольких основных рынках. Однако к 2003 году Time Warner увязла в нескольких долговых проблемах. Компания уже была ответственна за закрытие Warner Bros.». собственного анимационного отдела и за распродажу основных частей конгломерата, например, продажа Warner Bros. Records и остальной части Warner Music Group в 2004 году группе инвесторов во главе с Эдгаром Бронфманом-младшим и Thomas H. Lee Partners .

Руководители CBS и Time Warner объявили 24 января 2006 года, что они соответственно закроют UPN и WB и объединят ресурсы для формирования новой сети вещания, которая будет известна как CW Television Network. Они подтвердили, что с самого начала в сети будут представлены программы обоих будущих предшественников, а также новый контент, разработанный специально для новой сети. Warners и CBS рассчитывали производить для сети недорогие шоу, которые они могли бы продавать за пределами США. Тогда председатель CBS Лес Мунвес объяснил, что название новой сети образовано из первых букв CBS и Warner Bros, пошутив: «Мы не могли назвать ее WC по понятным причинам». Хотя некоторым руководителям, как сообщается, не понравилось новое имя, Мунвес заявил в марте 2006 года, что «вероятность» изменения названия «нулевая», сославшись на исследование, утверждающее, что 48 процентов целевой аудитории уже знали имя «CW».

В мае 2006 года канал CW объявил, что выберет тринадцать программ двух своих предшественников для выхода в эфир в рамках первого осеннего расписания канала: семь сериалов, перенесенных из ВБ ( «Седьмое небо» , «Красавица и компьютерщик» , «Девочки Гилмор» , «Холм одного дерева» , «Реба» , «Смоллвиль» и «Сверхъестественное» ) и шесть, удержанные из UPN ( «Топ-модель по-американски» , «Вероника Марс» , «Все ненавидят Криса» , «Подружки» , « Все из нас» и WWE SmackDown! ). После запуска сети CW решил использовать модель планирования, используемую Всемирным банком, отчасти из-за того, что у него был более обширный базовый график программирования, чем у UPN, что позволяло заполнять новую сеть большим количеством часов еженедельного программирования. . (ВБ проводил 30 часов программирования каждую неделю, потому что у него был блок детских программ и дневная программа, которую UPN не предлагал; UPN в основном была сетью только в прайм-тайм с 10 часами сетевых программ в неделю на момент закрытия сети. .)

2006–2011: Запуск и первые трудности

Логотип использовался с 18 сентября 2006 г. по 13 января 2024 г.

Как и UPN, и WB, CW ориентирует свои программы на более молодую аудиторию. CBS и Time Warner надеялись, что объединение расписаний их сетей и партнерских составов укрепит CW в пятую «крупную» вещательную сеть. За неделю до официального запуска сети, 11 сентября 2006 года, была запущена новая полная версия веб-сайта сети. На сайте стала размещаться более подробная информация о шоу CW.

CW стартовал с премьерной специальной вечеринки, компанией CBS Paramount организованной Entertainment Tonight в Warner Bros. Studios в Бербанке, Калифорния , 18 сентября 2006 года, после повторения финала десятого сезона сериала «Седьмое небо» . тот же график был повторен 19 сентября 2006 года в финале шестого сезона « Девочек Гилмор» . Сеть продолжала транслировать финалы предыдущего сезона до конца первой недели, за исключением «Топ-модель по-американски» и WWE SmackDown! , которые начали свои новые сезоны 20 сентября 2006 г. и 22 сентября 2006 г. соответственно двухчасовыми премьерами. Когда 20 сентября 2006 года состоялась сетевая премьера «Топ-модели» , CW получил рейтинг 3,4/5 (с часовыми рейтингами 3,1/5 и 3,6/6 CW занял пятое место в общем рейтинге) в рейтинге домохозяйств Nielsen . Он получил рейтинг 2,6 среди взрослых в возрасте от 18 до 49 лет, заняв четвертое место в этой возрастной группе и побив рейтинг 2,2, полученный Fox в ту ночь. Вторая неделя телеканала состояла из премьер сезонов и сериалов всех остальных сериалов с 25 сентября 2006 г. по 1 октября 2006 г., за исключением «Вероники Марс» , третий сезон которой дебютировал 3 октября 2006 г.

Несмотря на то, что несколько самых популярных программ были перенесены из UPN и WB в свое расписание, CW – даже несмотря на то, что он добился определенного успеха с новыми программами, запущенными в последующих сезонах и ставшими скромными хитами – в значительной степени изо всех сил пытался закрепиться у аудитории. в течение первых пяти лет в эфире. Из-за снижения зрительской аудитории в сезоне 2007–2008 годов и последствий забастовки Гильдии писателей Америки 4 марта 2008 года сеть объявила о ликвидации своего комедийного отдела (уволив исполнительного вице-президента по комедии Кима Флири и старшего вице-президент по комедии Стив Вейзель), а также объединил отделы драмы и текущего программирования в единую программную единицу по сценариям. Корпоративная реструктуризация привела к увольнениям примерно 25–30 сотрудников. It also included the elimination of certain positions, other newly opened positions being left unfilled, and layoffs from the Kids' WB unit, as the block was set to be replaced by the CW4Kids.

On May 9, 2008, the CW announced that it would lease its Sunday lineup (then running from 5:00 p.m. to 10:00 p.m. Eastern and Pacific Time) to production company Media Rights Capital (MRC). As Sundays have historically been a low-rated night for the network during its first two seasons on the air (due to stiff competition from CBS, ABC, and Fox's strong Sunday lineups, and complicated further by NBC's acquisition of Sunday Night Football in September 2006, shortly before the CW debuted), the move allowed the CW to concentrate on its Monday through Friday prime time schedule, while giving MRC the right to develop and schedule programs of its own choosing and reap advertising revenue generated by the lineup. The Sunday series that were scheduled – two reality series (4Real and In Harm's Way) and two scripted series (romantic dramedy Valentine and drama Easy Money) – performed poorly in the ratings (averaging only 1.04 million viewers), prompting the CW to scrap its agreement with MRC and program Sunday nights on its own starting on November 30, 2008. With no first-run programming available to run on Sundays as a backup, the network added reruns of The Drew Carey Show and Jericho, and movies to replace the MRC-produced programs.

One of the shows carried over to the network from UPN, WWE SmackDown, ended its run on the CW after the September 26, 2008, episode due to negotiations ending between the WWE and the CW on renewing the program. Representatives for the CW later confirmed that it had chosen not to continue carrying SmackDown because the network had redefined its target audience as exclusively females 18 to 34 years old, whereas SmackDown targeted a predominantly male audience. Following SmackDown's move to MyNetworkTV that same season, the Fox-owned network (which launched the same month as the CW's debut, albeit two weeks earlier, on September 5, 2006) began beating the CW in the Friday ratings every week from that program's debut on the network, though the CW continued to beat MyNetworkTV overall.

The CW generally struggled in the Nielsen ratings from its inception, primarily placing fifth in all statistics tabulated by Nielsen (total audience viewership and demographic ratings). On several occasions, the CW was even outrated by the Spanish language network Univision. This led to speculation within the industry (including a May 16, 2008, article in The Wall Street Journal) that CBS, Time Warner or both companies might abandon the venture if ratings did not improve. However, the CW's fortunes were buoyed in the 2008–09 and 2009–10 television seasons thanks to increased ratings among females in the 18–34 demographic and the buzz that some of its newer series (such as Gossip Girl, 90210 and The Vampire Diaries) had generated with audiences. Executives with CBS Corporation and Time Warner also emphasized their commitment to the network.

On May 5, 2009, the CW announced that it would give the five hours of network time on Sundays back to its affiliated stations that fall, effectively becoming a weeknight-only network in prime time, in addition to the CW Daytime and the CW4Kids blocks (the latter block, airing on Saturday mornings, would remain the only weekend programming supplied by the network). This change meant the Sunday late afternoon repeat block that the CW inherited from the WB (formerly branded by that network as "EasyView") was discontinued. Subsequently, in mid-May, 65 percent of the CW's affiliates, including those carrying the CW Plus, signed agreements to air the replacement MGM Showcase movie package on Sundays.

2011–2016: New leadership and content shift

On April 28, 2011, Mark Pedowitz was appointed by the network to succeed original president of entertainment Dawn Ostroff; Pedowitz was made the network's first president and assumed broader responsibilities in the CW's business operations than Ostroff had. As president of entertainment, Ostroff oversaw entertainment operations while John Maatta, the network's chief operating officer, handled business affairs; both reported to a board composed of CBS and Warner Bros. executives. Maatta began reporting to Pedowitz as a result of the latter's appointment as network president. Pedowitz revealed that the core target demographic of the network would not change, though the CW would attempt to lure new viewers. Pedowitz began looking to bring comedies back to the CW after Ostroff had publicly declared that the difficulty of developing comedies for its target demographic was the reason for their removal from the network following the 2008–09 season (with Everybody Hates Chris, and The Game – a spin-off of Girlfriends – becoming the last comedies to be cancelled). The network also ordered more episodes of its original series and ran them consecutively starting on September 12 through the first week of December without repeats. In July 2012, Pedowitz no longer referred to the target demographic of the CW as women 18–34, but rather that it would now be an "18–34 adult network".

Although the network was still not profitable, CBS and Warner Bros. were very successful in selling their CW shows overseas. In 2011, a $1 billion deal with streaming service Netflix became another way to sell CW shows. The introduction of action-superhero series Arrow, based on DC Comics' Green Arrow, received favorable reviews from critics and became a hit with audiences when it premiered. As evidence of the network's refocusing toward a broader audience, Arrow not only premiered to some of the highest viewership totals in the network's history (the third-highest overall as of 2015, behind the series premieres of The Vampire Diaries and The Flash), but it also gave the network its strongest performance in the demographic of males 18–34 since Smallville ended its run in May 2011. The network also found success with its summer programming in 2013 with the revival of the U.S. version of the improv comedy series Whose Line Is It Anyway?, which later became a year-round staple on the network's schedule. Arrow continued to perform strongly, leading to a spin-off with The Flash, which surpassed The Vampire Diaries as the highest-rated premiere in the network's history and became the most-watched show on the network. Jane the Virgin earned some of the highest critical praise of any series during the 2014–15 television season, and became the first CW series ever to be nominated for, and win, a Golden Globe Award, with lead actress Gina Rodriguez winning the Golden Globe for Best Actress - Television Series Musical or Comedy. Other CW shows like The Flash, The 100, and Nikita would also go on to be nominated for Primetime Emmy Awards categories, and several shows from 2011 to 2019 being nominated for categories in the Teen Choice Awards, Saturn Awards, and others.

Overall, the network ended the 2014–15 season posting its highest average total viewership in a single television season since 2007–08 with 2.15 million viewers, a 12 percent increase in total viewership year-to-year; the CW also posted its highest seasonal demographic ratings among males ages 18–49 with a 0.8 share.

Expanding on the success of the network's Arrowverse franchise, DC's Legends of Tomorrow premiered to high ratings for the network and became the most-watched show on the network's Thursday night block in two years. The 2015–16 season also saw Crazy Ex-Girlfriend become one of the most critically acclaimed shows of the season and the second show on the network to be nominated for, and win, a Golden Globe Award, with actress Rachel Bloom winning a Golden Globe Award for Best Actress - Television Series Musical or Comedy.

2016–2021: Streaming era deals

The network's Arrowverse expanded again with Supergirl being moved to the network from CBS for its second season. The debut of Archie Comics-based Riverdale signaled the network's foray into mining their parent studio's library of IP to create new television series based on recognizable properties. This led to another new DC Comics series, Black Lightning, and a rebooted Dynasty. While it met with poor ratings, Dynasty proved lucrative thanks to the Netflix output deal and international syndication which earned CBS Studios millions of dollars per episode.

Selling CW series like Dynasty to Netflix and overseas markets was so profitable for Warner Bros. and CBS that the network almost stopped cancelling shows, and expanded its broadcast schedule. On February 14, 2018, the CW announced that it would add a 2-hour primetime block on Sunday nights beginning in the fourth quarter of 2018 (it later added a third hour in October 2023), returning the network to Sundays for the first time since the lease to Media Rights Capital ended in 2009, as well as expanding the CW's primetime slate from 10 hours a week to 12. Discussions with CBS and Warner Bros. about the expansion began as early as July 2017; both gave their approval to the move that December, with the network reaching clearance deals with key affiliate partners in early 2018.

On June 12, 2018, AT&T received antitrust approval to acquire Warner Bros. parent Time Warner, with the acquisition closing two days later. Time Warner was renamed WarnerMedia and AT&T became a co-owner of the CW with CBS.

The CW debuted reboots of Charmed, Roswell, and Originals spin-off Legacies during the 2018–19 season. Despite modest ratings, their renewals – along with the renewal of the entire 2018–19 lineup (absent those series already previously announced as ending) – reflected their value to the network's founding co-owners CBS and Warner Bros., which received the windfall of selling them to Netflix and international buyers. This strategy continued with the 2019–20 season debuts of the new Arrowverse series Batwoman, Riverdale spin-off Katy Keene, and Nancy Drew.

On August 13, 2019, CBS and Viacom officially announced their intention to re-merge, with the combined company to be named ViacomCBS. The merger was completed on December 4, 2019, making them officially with AT&T's WarnerMedia co-owners of the CW.

WarnerMedia and ViacomCBS did not renew CW's Netflix deal in 2019, intending to use their shows on the network for their own streaming services. International sales also mostly ended, because both companies wanted to retain rights to their own shows to compete with Netflix outside the United States. WarnerMedia's HBO Max streaming service subsequently acquired exclusive streaming rights to Warner Bros.-produced CW shows. This began with the 2019–20 season, with the Warner Bros.-produced Batwoman and Katy Keene debuting on HBO Max after their current seasons finished airing on the CW. The CBS Studios-produced Nancy Drew was originally announced to be heading to corporate-sibling owned CBS All Access, but appeared on HBO Max instead. The reason for this was amid the rebranding of CBS All Access to Paramount+ and the changes surrounding the ViacomCBS merger, CBS and Warner Bros. made the collective decision to have all CW shows have a singular streaming home on HBO Max.

Beyond being the streaming home of CW programming, HBO Max shares a co-ownership connection with the network which allows for programming partnerships. This began with DC Comics series Stargirl, which the CW shared with DC Universe. DC Universe and the CW co-financed the series, with episodes premiering on DC Universe and airing the next day on the CW. After DC Universe was folded into HBO Max, Stargirl was renewed with a new co-finance deal in which the CW receives first-run airings followed by its launch on HBO Max. Going forward, the CW and HBO Max will continue to collaborate on potentially co-financing new projects, with the model of premiering first on HBO Max and a second run on the CW. "They creatively have to want the show too and believe that the show should go on their platform first for them to work," CW CEO Pedowitz said. "For us its a great model because it's a way to get excellent summer scripted programming and maximize programming across platforms."

On May 13, 2021, the CW announced that it would begin programming Saturday nights on a regular basis beginning in the 2021–22 television season, following approval of the expansion by the network's key affiliate groups. As part of the deal, the CW ceased programming the CW Daytime block and returned the time to its stations. With the addition of Saturday nights, the CW has programming on every night of the week for the first time in the network's history, becoming only the sixth American English-language commercial broadcast network ever and the first since Fox to have offered prime time content on a nightly basis.

2022: Acquisition by Nexstar

On January 5, 2022, The Wall Street Journal reported that WarnerMedia and ViacomCBS were exploring a possible sale of either a majority stake or all of the CW, and that Nexstar Media Group, which became the CW's largest affiliate group when it acquired former WB-era network co-owner Tribune Broadcasting in 2019, was considered a leading bidder. Network president and CEO Mark Pedowitz confirmed talks of a potential sale but added that it was "too early to speculate what might happen". Nexstar CEO Perry Sook in Spring 2022 did not confirm the rumored buyout but stated that he would not be surprised if Nexstar owned a broadcast network.

In May 2022, three months before Nexstar made their purchase official, the CW cancelled ten shows, three times the average number per year that the CW had canceled over the previous decade, including one-season shows 4400 and Naomi, and longtime fixtures including Dynasty, Legends of Tomorrow, Roswell, New Mexico, and Legacies. More shows were cancelled or given final season orders in the following months including Nancy Drew, Stargirl, The Flash, and Riverdale.

In late June 2022, The Wall Street Journal indicated a purchase of the CW by Nexstar was close, and on August 15 Nexstar confirmed it had "entered into a definitive agreement" to acquire a 75-percent majority share in the network; the remaining 25 percent would be shared equally by Paramount Global (the former ViacomCBS) and Warner Bros. Discovery (the company formed by Discovery, Inc.'s acquisition of WarnerMedia from AT&T). Additionally, Nexstar stated that Mark Pedowitz would remain the chairman and CEO of the CW. Though no monetary terms were announced, Nexstar reportedly would not pay any cash or stock up front, and would absorb approximately $100 million of network debt. The Hollywood Reporter stated that Nexstar retained $54 million based on its cash on hand, accounts receivable, accounts payable and other liabilities. As the sale did not entail the transfer of any FCC broadcast licenses, Nexstar immediately took operational control of the network.

Nexstar, in a conference call that took place the day its purchase was announced, indicated a desire to run the CW cost-consciously. Citing research that indicated the network spends "almost twice" the amount other broadcast networks spend on programming, a partial reason for the May 2022 cancellations, Nexstar stated that it planned to seek shows with smaller production budgets and/or a reasonably-priced acquisition fee, including unscripted fare, syndicated content, and other content that can create profits through broadcast airings. Nexstar also stated that it aimed for the CW to turn a profit by 2025.

In the conference call, Nexstar indicated that it wanted to convert the CW into a network with broad appeal. It cited data indicating that the young audience which the CW focused upon preferred watching its shows through streaming platforms instead of during live broadcasts, while the average audience of a broadcast CW affiliate was approximately 58 years old. Nexstar indicated that it would focus on the older audiences as well and not just the younger demographic. In particular, Nexstar was reported to have been seeking older-skewing dramas, police procedurals, and sitcoms.

Paramount Global and Warner Bros. Discovery would still produce content for the CW as primary content suppliers, though Nexstar noted that the arrangement would be primarily for the 2022–23 broadcast season. It indicated that it "will have the option to extend the partnership" with Paramount and WBD beyond that season. Nexstar stated in September 2022 that it would seek to supplement the CW's content by acquiring projects from studios beyond solely Paramount and WBD. while any the CW content not licensed to other streaming services would continue to appear on its own streaming platform CW Seed.

On October 3, Nexstar officially announced that it had closed the deal to acquire the majority ownership of the CW. Longtime chairman and CEO Mark Pedowitz resigned from his role, with Dennis Miller taking over as the president of the CW. Rick Haskins, the CW's chief branding officer and president of the network's streaming division, as well as chief financial officer Mitch Nedick were let go on the same day. Thirty to forty employees were laid off on November 1, including several executives. Longtime executive Paul Hewitt was replaced with Beth Feldman as the senior vice president of the network's communications unit. On the following day, Brad Schwartz was appointed as the president for the entertainment division, overseeing programming strategy, creative and brand development, and day-to-day operations.

On November 8, Nexstar announced that the carryover programming from the former majority parent companies of the CW, Paramount and WBD, would be minimal by the 2023–24 season.

2023–present: Focus on linear and sports

Main article: CW Sports

On February 1, 2023, The CW appointed Heather Olander as the head of unscripted programming, a position under which she reports to Schwartz. In a shift away from scripted programming, it also let go of Executive VP for Current Programming Michael Roberts, and Executive VP for Development Gaye Hirsch, among other layoffs on the following day. The CW appointed Chris Spadaccini as the chief marketing officer on February 6, and Tom Martin as the head of business affairs and general counsel on February 9, 2023. It later appointed Betzy Slenzak as the vice president of unscripted programming on March 30, and Ashley Hovey as the network's first chief digital officer on April 11, 2023.

On May 18, 2023, The CW unveiled its schedule for the 2023–24 broadcast season, consisting mostly of acquired shows from outside the United States, and unscripted series. Schwartz criticized the previous co-owners of the network, stating that it would no longer exist for benefiting them, and that the shows left over from the previous regimes did not perform well on linear broadcast. He added that in order to achieve profitability, the CW was focusing on acquired shows and co-productions while expanding its audience. He also revealed that the network was in production or negotiations for a total of 72 shows.CW Sports was launched by acquiring the rights to LIV Golf and soon expanded by acquiring ACC college football and basketball games and Inside the NFL in 2023, and will air the NASCAR Xfinity Series beginning in September 2024 and WWE NXT the following month.

In August 2023, Schwartz stated that the network was involved in many upcoming US-produced scripted shows and will focus on getting monetization rights on any scripted content it broadcasts, while producing shows at a profitable price point. He also stated that they were using sports programming for bringing in new and older audiences. Nexstar CEO Perry Sook later stated that, beyond causing the delay of four scripted shows, the 2023 Writers Guild of America and SAG-AFTRA strikes did not have much impact on the CW's fall schedule, adding that they would not affect the network's future progress.

In January 2024 during the 29th Critics' Choice Awards, the CW launched a new brand identity by DixonBaxi—which updated the logo with a bolder appearance, changed the network's main color from green to red-orange, and introduced a new "stage" device used in promos (formed by extending the C lettering from the logo), as well as a new sound trademark of a struck match. Spadaccini explained that the rebranding was intended to help make the network's brand more consistent and optimized for digital platforms; the word "The" was removed from the logo to streamline its appearance (especially in use cases such as "CW Original" or "CW Sports"). Spadaccini said that the CW would still be referred to using the definite article.

The CW unveiled its fall schedule for the 2024–25 broadcast season in May 2024, with programming consisting of co-produced scripted series, game shows, unscripted series, and an expansion of CW Sports. Three of its four remaining pre-Nexstar scripted series, Superman & Lois, All American: Homecoming, and Walker, are set to conclude within the year, leaving All American as the sole remaining legacy series renewed by the network to continue beyond the current season. Miller and Schwartz revealed that the network planned to air its own television films later in 2024, with Miller adding that they planned to do more deals for sports programming. The CW's losses declined by $50 million for the first quarter of 2024, compared to the $100 million loss during the quarter when Nexstar acquired it. In June 2024, Schwartz stated that he hoped to have more scripted series on air, but their new financial model necessitated finding production partners.

Programming

Network programming and scheduling

Main article: List of programs broadcast by The CW

As of October 1, 2023, the CW provides 18 hours of regularly scheduled network programming each week, over the course of seven days. The network offers 15 hours of prime time programming to its owned-and-operated and affiliated stations, airing from 8:00 p.m. to 10:00 p.m. Eastern and Pacific Time on Monday through Saturday nights and 7:00 p.m. to 10:00 p.m. (Eastern and Pacific) on Sunday nights. Outside of prime time, a three-hour educational programming block called "One Magnificent Morning" (which airs as part of the CW schedule through a time-lease agreement with Hearst Media Production Group) airs on Saturday mornings from 8:00 a.m. to 11:00 a.m. in all time zones.

Similar to Fox, along with network forerunners the WB and UPN, the CW uses the "common prime" scheduling practice, avoiding the 10:00 p.m. (Eastern and Pacific) hour broadcast by the "Big Three" networks (NBC, CBS, and ABC). The network, unlike the Big Three, does not air any national newscasts, late-night programming, and, since 2021, daytime programming. It also did not run prime-time programming on Saturday nights and during the primetime access hour on Sundays until the 2021–22 and 2023–24 broadcast seasons respectively. Because of these factors, the CW's affiliates handle the responsibility of programming non-network time periods, with the majority of its stations filling those slots mainly with syndicated programming. However, some of the network's affiliates broadcast their own local news and/or sports programs (either produced by the station itself or through outsourcing agreements with an affiliate of another network), preempting network prime time programming to a specific time period (New York City affiliate WPIX, for instance, preempts CW prime time to the afternoon hours).

The Hearst-produced Saturday morning block, One Magnificent Morning (which is subject to scheduling variances similar to the weekday hour in some markets, such as in Atlanta and San Diego), is designed to be tape delayed and therefore recommended to air in the same time slot in all time zones. However, it is broadcast one hour earlier on affiliates of the CW Plus in the Central, Mountain and Alaska Time Zones. In Guam, CW Plus affiliate KTKB-LD in Hagåtña airs the CW lineup on a one-day tape delay from its initial broadcast because of the time difference between Guam and the continental United States as the island is on the west side of the International Date Line.

Supernatural (which initially aired on the WB) was the final CW series carried over from either of the network's respective predecessors that continued to be broadcast, airing its final episode in November 2020.

The CW formerly aired short segments during commercial breaks within certain episodes of its programs known as "Content Wraps" – a play on the network's name – to advertise one company's product during part or the entirety of a commercial break, a concept since classified under the term of native advertising. The entertainment magazine series CW Now was inspired in part by the success of the Content Wraps as it was intended to be a series with product placement; the program was canceled in 2008, after a single 23-episode season. For the 2006–07 season, the CW reached an agreement with American Eagle Outfitters to incorporate tie-ins with the company's aerie clothing line as part of the Content Wrap concept within the network's Tuesday night schedule, which included subjects in the commercials commenting on plot points in each of the shows. The agreement was cut down to regular advertising in February 2007, after a fan backlash by viewers of both shows and general criticism of the campaign.

News programming

The network does not produce national news content, but on December 6, 2023, the CW simulcasted sister network NewsNation's coverage of the fourth 2024 Republican Party presidential debate. The debate marked the first national news program aired on the network under Nexstar ownership. The partnership drew a combined 4 million viewers.

As part of the company's efforts to expand its linear reach and the success between the CW and NewsNation's airing of one the GOP primary debates, Nexstar began distributing a Sunday morning talk show in a collaboration between the CW, NewsNation and The Hill. CW president of entertainment Brad Schwartz said that the show would have both CW and The Hill branding. It was announced that Chris Stirewalt would anchor a new political Sunday show called The Hill Sunday; the program, which NewsNation launched on March 3, 2024, began airing on the CW on April 7, 2024.

Most of the CW's affiliates do not have autonomous news operations. The network has five affiliates that produce their own local news programming, which were all carry-overs from previous affiliations: WPIX in New York City and KTLA in Los Angeles started their news departments as independent stations and/or during early affiliations with other networks including DuMont; WCCB in Charlotte, North Carolina, started its news operation as a Fox affiliate; WISH-TV in Indianapolis has been airing local news since 1956, and KRON-TV in San Francisco has produced local news since 1957. KTLA has the largest number of weekly hours devoted to local news programming of any CW affiliate with 94+3⁄4 hours of scheduled news each week.

Other CW-affiliated stations maintained in-house news operations, but have since disaffiliated from the network or discontinued in-house production. One example of this is WGN-TV in Chicago, who maintains a news department since it launched as a CBS affiliate in 1948; the station transitioned into a news-intensive outlet during its tenures with the WB and the CW, and retains a news-heavy format after disaffiliating from the network in September 2016. Another one is KCWI-TV in Des Moines, Iowa; the station broadcasts a morning news and talk program, which transitioned from an in-house production to a brand extension during Good Morning America of ABC affiliate WOI-DT's morning newscast on April 11, 2016, as a result of Nexstar's acquisition of KCWI.

News programming on CW affiliates – if the station carries any – is often outsourced to another major network affiliate in the market, especially if they are operated as part of a duopoly or management agreement, such as Nexstar's respective CW-Fox duopolies of KWGN-TV/KDVR in Denver and KPLR-TV/KTVI in St. Louis; and CW affiliate WTVW and ABC affiliate WEHT in Evansville, Indiana (a de facto duopoly formed through Nexstar's 2011 purchase of WEHT and trade of WTVW to partner group Mission Broadcasting).

The scheduling of news programming on the CW's affiliates often mirrors that of Fox stations, with morning newscasts (designed to compete with the national morning shows on ABC, CBS and NBC within the 7:00 a.m.–9:00 a.m. timeslot; in duopolies, these are typically an extension of a sister station's morning newscast) and a prime time newscast within the 10:00 p.m.–11:00 p.m. Eastern/Pacific (9:00 p.m.–10:00 p.m. Central/Mountain) time slot, though some may only air for 35 minutes to match up with network late night schedules. Rarely (but more common on the few major-market CW affiliates with in-house news departments), they may also include midday and/or early evening newscasts, including the network newscast slot of 6:30 p.m. ET/5:30 p.m. CT.

Sports programming

Main article: CW Sports

The CW agreed to a three-year broadcast deal in January 2023 with LIV Golf, a professional golf tour financed by Saudi Arabia's Public Investment Fund, marking the first-ever national sports broadcasting contract for both the network and the tour. On February 14, 2023, the network said their LIV Golf coverage would be available in 100 percent of media markets in the United States, but encountered numerous affiliates that declined carriage of the tour, including all eight owned by Paramount Global. Consequently, LIV coverage in those affected markets aired on Nexstar-owned stations or subchannels, or on other stations via secondary affiliation agreements. Both the network and Nexstar were criticized by the National Press Club for participating in alleged sportswashing by the Saudi government following the assassination of journalist Jamal Khashoggi in 2018.

The CW announced on July 13 that it had acquired the exclusive broadcast rights to 50 Atlantic Coast Conference (ACC) college football and basketball games each season through 2026–27, with Raycom Sports producing the broadcasts.

On July 28, the CW announced it had picked up the media rights to the NASCAR Xfinity Series in a seven-year deal starting in 2025 and going through the 2031 season. The CW will broadcast 33 races annually, along with practice and qualifying events. NASCAR Productions will produce the broadcasts. On April 11, 2024, it was announced that the deal's start was pushed up to September 2024, beginning with the 26th race of the season and regular season finale, the Food City 300.

On November 7, 2023, it was announced that WWE NXT would be moving to the CW from USA Network in a five-year deal that will begin in October 2024. This will mark the first time that WWE programming will air on the CW since 2013, when Saturday Morning Slam aired on the defunct Vortexx children's programming block; the CW aired SmackDown! from the network's launch to 2008.

The CW and Range Sports announced an agreement in January 2024 under which Range Sports would develop content in conjunction with Nexstar and CW Sports, in addition to assisting the CW with talent representation, brand consulting, data and analytics and provide production capabilities for scripted and unscripted programs by utilizing the resources of its parent company Range Media Partners.

The CW in May 2024 gained rights for broadcasting eleven Pac-12 football games featuring Oregon State University and Washington State University football teams for the 2024 season.

Outside of network programming, several CW affiliates have carried telecasts of basketball, football and in some cases, other collegiate sporting events (such as baseball or hockey) that are produced by syndicators, while a few carry games from local teams of major professional sports leagues such as Major League Baseball (the New York Mets on WPIX) and the NBA (the Los Angeles Clippers on KTLA).

Children's programming

Main articles: Kids' WB, Toonzai, Vortexx, and One Magnificent Morning

On September 23, 2006, the Kids' WB children's programming block – which originated on the WB in September 1995 and continued to be produced by Warner Bros. Television – was carried over to the CW as part of its inaugural programming lineup; although the network on which it originated ceased operations the week before, the "Kids' WB" branding was retained for the block. On October 2, 2007, through a joint decision between corporate parents Warner Bros. Television and CBS Corporation, the CW announced that it would discontinue the Kids' WB block due to competition from cable channels aimed at the demographic such as Cartoon Network (which carried many series shared with the block and vice versa), Nickelodeon and Disney Channel, and would sell the programming rights to the network's Saturday morning block to 4Kids Entertainment (which at the time of the announcement, had produced a competing children's programming block, 4Kids TV, for Fox). Kids' WB ended its run on May 17, 2008 (though some CW affiliates that delayed the block to Sundays, such as Atlanta affiliate WUPA, aired the block for the last time on May 18).

The following week on May 24, 4Kids took over responsibility for the CW's Saturday morning children's lineup, with the debut of a new block called The CW4Kids. The block's lineup initially consisted mostly of programs carried over from Kids' WB and 4KidsTV, before eventually adding first-run 4Kids-produced shows such as Chaotic as well as new seasons of Yu-Gi-Oh! and Teenage Mutant Ninja Turtles. The block was rebranded to Toonzai on August 14, 2010 (though the CW4Kids name was retained as a sub-brand to fulfill branding obligations that the network had to comply with per 4Kids Entertainment's contract to lease the CW's Saturday morning timeslots); Toonzai ended its run on August 18, 2012, after 4Kids auctioned off their assets in bankruptcy court.

On July 3, 2012, Saban Brands and Kidsco Media Ventures, affiliates of Saban Capital Group, entered into an agreement to program the five-hour Saturday morning time slot with a new action-adventure and comedy programming block for the CW. Saban had acquired the agreement to program the CW's Saturday morning timeslots from 4Kids Entertainment in bankruptcy proceedings. The CW4Kids/Toonzai was replaced by Vortexx on August 25, featuring programs produced by Saban such as Power Rangers Lost Galaxy and Digimon Fusion. The block also carried notable third-party programming such as WWE Saturday Morning Slam, which marked the return of WWE programming to the network since WWE Smackdown departed in 2008.

On June 5, 2014, the CW announced an agreement with Litton Entertainment (now known as Hearst Media Production Group) to program a block of live-action series designed to comply with the FCC's educational programming guidelines. Vortexx (which was the last remaining non-educational children's block on the major U.S. broadcast networks) was replaced by One Magnificent Morning on October 4. The block features a mix of wildlife and lifestyle-themed programs, similar in vein to those featured on the Litton-produced blocks aired by ABC and CBS. On January 7, 2016, the CW and Litton announced a five-year renewal for the block, extending it through the 2020–21 broadcast season. Starting with the 2017–18 broadcast season, the block's running time was reduced to three hours. On July 1, 2021, the CW and Litton announced another multi-year extension for the block.

Stations

Main articles: List of The CW affiliates (table), List of The CW affiliates (by U.S. state), The CW Plus, and Nexstar Media Group

The CW has 46 stations owned and/or operated by its majority owner Nexstar Media Group, and current and pending affiliation agreements with 221 additional television stations encompassing 50 states, the District of Columbia and three U.S. possessions. Counting only conventional CW affiliates and over-the-air affiliates of the CW Plus, the network has an estimated combined national reach of 100-percent of all households in the United States (or 330,866,316 Americans with at least one television set); this makes the CW the largest U.S. broadcast network by population reach percentage. As of January 2023, three U.S. states (Delaware, New Hampshire, and New Jersey) and three U.S. territories (American Samoa, Puerto Rico and the United States Virgin Islands) do not have their own locally licensed CW affiliates, largely because those areas are either located within the broadcast ranges of stations in nearby states or served by out-of-market stations via cable or satellite. Delaware is served by Philadelphia's WPHL-TV and Salisbury, Maryland affiliate WMDT-DT2, while New Hampshire is served by four CW stations based in three neighboring states (including Boston affiliate WLVI). New Jersey is served by WPHL and New York City affiliate WPIX.

As a newer broadcast network, the CW maintains affiliations with low-power stations (broadcasting either in analog or digital) in a few markets, such as Boise, Idaho (KYUU-LD). In some markets, including both of those mentioned, these stations also maintain digital simulcasts on a subchannel of a co-owned/co-managed full-power television station. The CW also maintains a sizeable number of subchannel-only affiliations, the majority of which are with stations in cities located outside of the 50 largest Nielsen-designated markets and receive the network's programming via the CW Plus; the largest subchannel-only CW affiliate by market size, as of February 1, 2024, is WZTV-DT2 in Nashville, Tennessee.

Nexstar Media Group is the largest operator of CW stations by numerical total, owning or providing services to 41 CW-affiliated stations, and also is the largest in terms of overall market reach, owning or providing services to CW stations (including its largest affiliates in New York and Los Angeles), covering 32 percent of the U.S.

Digital multicasting and cable television

Unlike the other major networks, the CW distributes its programming in small and certain mid-sized markets throughout the United States (generally those ranked among the bottom 110 Nielsen media markets) through the CW Plus, a separate national feed and programming service that is carried on a mixture of full-power and low-power stations in some markets, and cable-only outlets and digital subchannel affiliations on major network stations in markets that do not have enough commercial stations to support a standalone CW affiliate (several of the CW Plus's digital subchannel outlets originally operated as cable-only affiliates at the network's launch). The programming service offers its own master schedule of syndicated and brokered programming acquired by the network (including some feature films and infomercials) during non-network programming hours, although some CW Plus affiliates may also run local newscasts produced by a major network affiliate.

CW predecessor the WB previously had two cable-only affiliate outlets: WGN America, the national superstation feed of WGN-TV at the time, from January 1995 to October 1999 and network-operated the WB 100+ Station Group (the direct predecessor to the CW Plus), which was formed in September 1998 and had several of its cable-only outlets join the CW Plus at the CW network's launch. Not all of the network's cable-only affiliates were CW Plus outlets; WT05 in Toledo, Ohio offered its own schedule of syndicated programs during non-network hours that was programmed by its then-owner Block Communications, which also operates that market's major cable provider Buckeye CableSystem (WT05 now exists as "CW13", having been converted into a digital subchannel of Gray Television-owned ABC affiliate WTVG in October 2014). Though the CW is the only network with a station group that includes cable-only outlets, it is actually one of only three networks that have had cable-only stations within its affiliate body (ABC formerly had a cable-only affiliate in Winchester, Virginia-based TV3 Winchester until Gray shut the channel down in December 2013).

Affiliate issues

Problems with Time Warner Cable

Some Time Warner Cable subscribers around the country were unable to watch CW programming when the network debuted, as stations in several markets were not able to reach carriage deals with the provider to distribute the local affiliates. In markets like Charleston, South Carolina; El Paso, Texas; Honolulu, Hawaii; Palm Springs, California; Beaumont; Waco and Corpus Christi, Texas, where the CW is broadcast on a digital subchannel of one of the market's major network affiliates, there were unsuccessful attempts in getting Time Warner Cable to carry the subchannel affiliates (CW then-co-parent Time Warner had owned Time Warner Cable until it spun off the provider into a separate company in 2009; TWC was later acquired by Charter Communications in 2016).

Some affiliates eventually signed carriage deals with Time Warner Cable, but not all of the CW affiliates received carriage on the provider's basic cable tiers (for example, Syracuse, New York affiliate WSTQ-LP could only be viewed on digital cable channel 266 in the Ithaca market). The largest market without a known affiliate is the Johnstown–Altoona market, whose closest CW station was CBS-owned WPCW (now known as independent station WPKD-TV) in Pittsburgh, which is carried on Charter's Johnstown and Altoona area systems; WPKD-TV was originally targeted to serve that area before it refocused its programming toward the Pittsburgh market in the late 1990s.

On February 2, 2007, Beaumont, Texas CBS station KFDM made its CW-affiliated subchannel available to Time Warner Cable customers in the market on channel 10. On April 20, 2007, ABC affiliate KVIA-TV in El Paso, Texas began broadcasting its CW-affiliated subchannel on Time Warner Cable channel 13. On April 21, 2007, KCWQ-LP made its broadcast debut on channel 5 on Time Warner Cable in the Palm Springs area.

Pappas Telecasting bankruptcy

One of the network's major affiliate groups, Pappas Telecasting Companies, filed for Chapter 11 bankruptcy for thirteen of its television stations on May 10, 2008. Within the petition, Pappas specifically cited the network's low ratings and lackluster performance as one of many complications that had forced it to make the filing. Several of the stations have since been sold either in business transactions with representatives involved in Pappas's bankruptcy proceedings or via station auction processes as the company winds down operations.

Although Pappas had originally stated that none of its stations would be affected at all by the closing, two stations owned by the company that were formerly affiliated with the CW have ceased operations. On May 29, 2008, Yakima, Washington affiliate KCWK (which served the south-central portion of that state) shut down and the station's offices were closed, leaving that area without locally based CW programming and forcing pay television providers to carry Los Angeles affiliate KTLA in order to provide the network's programming to their subscribers. The situation was resolved in April 2009, when Fisher Communications announced that its CBS affiliates in the area, KIMA-TV and satellite station KEPR-TV, would carry the network through DTT subchannel affiliations.

Subsequently, WLGA in Columbus, Georgia lost its CW affiliation in April 2009 to a subchannel of NBC affiliate WLTZ because of the network's concerns about Pappas' financial state; WLGA ultimately ceased operations in June 2010 as it was unable to compete in the market as an independent station.

Tribune's relations with the CW

While Tribune Media had solid affiliation deals with the CW on several of its stations, it also maintained a strong affiliation alliance with Fox. But with new management and ownership taking over Tribune in 2008, it was apparent that the company would switch one of its CW-affiliated stations to Fox (at least those in markets without a Fox owned-and-operated station or a former O&O that was acquired by Local TV, which Tribune later acquired in 2013), adding to more questions surrounding the CW's future. In a March 2008 seminar by Tribune's then-chairman and CEO Sam Zell, it was revealed that the company's San Diego outlet KSWB-TV would switch its affiliation from the CW to Fox that August, with KSWB assuming the Fox affiliation from XETV-TV, which had been a Fox charter affiliate since that network's October 1986 inception. XETV (which is licensed to Tijuana, Baja California, Mexico under the ownership of Grupo Televisa but whose U.S. operations are programmed by Bay City Television) was not informed of Zell's deal until it was made public.

After the news broke, XETV planned on suing to prevent the switch because it would violate an affiliation contract that XETV had with Fox that was not set to expire until 2010. However, on July 2, 2008, XETV announced that it would join the CW on August 1 (the same day that KSWB became a Fox affiliate) and rebrand as "San Diego 6". Though twelve of Tribune's thirteen other CW-affiliated stations have remained with the network, all of them began to de-emphasize the network from their branding (e.g., "CW 11") in favor of one with a stronger local identity. On-air branding that excised the CW name began being implemented by the stations in July 2008, either on-air (in the case of KWGN-TV) or through their websites (as part of a redesign for all of the Tribune stations' websites). Some of these stations eventually began reincorporating the CW branding starting in 2011, such as KDAF/Dallas, KIAH/Houston and KRCW-TV/Portland, Oregon.

Tribune Company president and CEO Peter Liguori said in a May 2014 discussion at the MoffettNathanson Media & Communications Summit that he was "not pleased with where the CW is [in regards to its ratings performance]", stating that the network "should not program to [young] people who don't watch [conventional] television". Liguori also stated that he would consider collaborating with the network in regards to improving its programming slate, possibly by incorporating programs from the company's Tribune Studios unit (a production division which launched shortly after Liguori was appointed president of Tribune in November 2013) onto the network, as well as having Tribune play a larger role in the CW's management.

Speaking at Goldman Sachs' 23rd Annual Communacopia Conference in September 2014, Les Moonves acknowledged that Tribune had been looking for more input in how the network is programmed and noted that Liguori is a former programmer (having previously served in executive roles at Fox, FX and Discovery Communications), saying that "[Liguori] would like to participate. He has some good ideas. He's part of our team. Will there be some change in how the CW is structured going forward? I don't know." Moonves went on to reiterate that Tribune is "a very important part of [CBS'] future" (considering that Tribune had recently acquired the CBS affiliation for its Indianapolis station and then-CW affiliate WTTV, following disagreements between CBS and longtime affiliate WISH-TV, which would eventually take over the CW affiliation in January 2015, over reverse compensation demands by the network).

In an October 2014 interview with Broadcasting & Cable, Liguori appeared to reverse course on his previous statements and spoke of Tribune's support of the network. Liguori said in a statement, "We are very encouraged by the recent uptick in the CW['s] ratings and the positive critical response to the new primetime lineup. In particular, [CW CEO Mark Pedowitz] has put in place a programming strategy that will help the network appeal to a wider, more inclusive audience, which is important for our stations across the country. We were glad to support the launch of the new shows through editorial and promotional initiatives, and we look forward to more continued collaboration to build upon this momentum."

In January 2016, the CW and Tribune began negotiations on a new affiliation deal, as the original 10-year agreement signed at the network's inception was approaching its end. Complicating matters was the desire by the CW's then-parent companies, CBS and Warner Bros., to stream the network's programming as a standalone pay OTT service. The impasse in negotiations resulted in a months-long standoff between the two groups.

On May 23, 2016, the CW and Tribune announced they had come to a new affiliation agreement. As part of the deal, Tribune's Chicago flagship WGN-TV would leave the network and revert to being an independent station after nearly 21 years of being affiliated with the CW and its predecessor network, the WB. A major factor in this decision was WGN-TV's large use of local sports programming at the time, which led to many pre-emptions of the CW while WGN-TV had to move as many as 30 games a year to another local station in Chicago. The CW affiliation moved to WPWR-TV, a Fox Television Stations-owned MyNetworkTV station. On September 19, 2019, Tribune Media was acquired by Nexstar Media Group.

Roberts Broadcasting bankruptcy

Roberts Broadcasting filed for Chapter 11 bankruptcy protection on October 7, 2011; the company cited the loss of the UPN affiliations on its stations in St. Louis (WRBU), Columbia, South Carolina (WZRB) and Jackson, Mississippi (WRBJ-TV) when that network shut down in favor of the CW in 2006, as much of UPN's programming consisted of minority-targeted programs that Roberts felt were compatible with their stations' target audiences (though the stations have since recovered from this setback; additionally, its station in Evansville, Indiana, WAZE-TV, had instead affiliated with the WB prior to 2006, as it was owned by South Central Communications until February 2007). The company had also been hit with lawsuits from Warner Bros. Television, Twentieth Television and CBS Television Distribution over its failure to pay fees for syndicated programming; Roberts eventually settled with Twentieth but lost the Warner Bros. and CBS cases.

On March 24, 2011, the Federal Communications Commission (FCC) canceled WAZE's license for Roberts' failure to construct its digital transmitter facilities. However, the station continued to broadcast via its three-station analog translator network.

20 февраля 2012 года компания Roberts Broadcasting объявила, что изучает возможность продажи одной или всех четырех своих телевизионных станций, чтобы собрать достаточно денег для погашения долгов перед кредиторами. 22 октября 2012 года Roberts объявила о продаже WRBJ компании Trinity Broadcasting Network ; сделка одобрена судом по делам о банкротстве 17 января 2013 года, пять месяцев спустя, 24 мая, TBN официально взял на себя оперативный контроль над WRBJ. CW вернется на рынок Джексона на втором цифровом подканале WJTV, дочерней компании CBS , в сентябре 2013 года. 3 января 2013 года сеть ретрансляторов WAZE прекратила работу; позже в том же месяце, 28 января, независимая станция WTVW поспешно присоединилась к CW, чтобы поддерживать сеть в районе Эвансвилля.

2 декабря 2013 года Робертс подал заявку на продажу WZRB компании Radiant Light Ministries, дочерней компании Tri-State Christian Television , за 2 миллиона долларов. 4 декабря Робертс также подал заявку на продажу WRBU компании TCT за 5,5 миллионов долларов. Однако 11 декабря суд США по делам о банкротстве первоначально одобрил план кредиторов Робертса по передаче WRBU, WZRB и ретрансляторов WAZE в траст с Ion Media Networks (кредитор в деле о банкротстве Робертса по главе 11) в качестве бенефициара. , а адвокат Робертса впоследствии заявил, что Ион ​​купит станции за 7,75 миллиона долларов. Ранее Робертс предложил альтернативный план, согласно которому в траст будут переданы только ретрансляторы WAZE, что позволило бы продать WRBU и WZRB компании TCT. Филиал CW в Колумбии перешел в WKTC (при этом MyNetworkTV, с которым станция уже была связана, была переведена во второстепенный филиал) в марте 2014 года. после временного пребывания на WZRB после его преобразования в O&O Ion Television в предыдущем месяце. Позже Ion Media решила полностью закрыть бывшую сеть переводчиков WAZE-TV и вместо этого к 2017 году присоединиться к Nexstar WTVW-DT4 (которая сама является филиалом CW на ее основном канале).

Спор о перевозке с DirecTV

В июле 2023 года Nexstar вместе со своими дочерними компаниями в других крупных вещательных сетях отключила CW на DirecTV , DirecTV Stream и U-verse TV , в результате чего DirecTV подала жалобу в FCC. В свою очередь, Nexstar заявила, что срок действия их соглашения о потоковой передаче с DirecTV истек в ноябре 2022 года и что компания осуществляет незаконную потоковую передачу контента на DirecTV Stream с CW. В августе 2023 года Nexstar достигла соглашения о продлении срока действия соглашения с Sinclair Broadcast Group на 35 рынках, включая восстановление вещания CW на DirecTV Stream на 21 рынке. 17 сентября 2023 года Nexstar и DirecTV подписали новое многолетнее соглашение, позволяющее последнему возобновить вещание и потоковую передачу CW.

Выход Paramount и реструктуризация членства

В рамках продажи Nexstar дочерняя компания CBS News and Stations компании Paramount Global получила право вывести из сети свои восемь филиалов — в Атланте , Детройте , Филадельфии , Питтсбурге , Сакраменто , Сан-Франциско , Сиэтле и Тампа-Бэй районе . было исполнено 5 мая 2023 г. и вступило в силу 1 сентября 2023 г. На некоторых пострадавших рынках было объявлено о замене станций, принадлежащих Nexstar. Остальные пострадавшие рынки были решены посредством новых соглашений о присоединении с владельцами группы Hearst Television . Серое телевидение , Компания EW Scripps и Sinclair Broadcast Group , каждый из которых уже владел несколькими филиалами CW. Nexstar также начала возвращать свою принадлежность к сети на других рынках, где она работала, включая Оклахома-Сити ; Биллингс, Монтана ; Гранд-Рапидс, Мичиган ; Панама-Сити, Флорида ; и Су-Фолс, Южная Дакота .

Ситуация CW на рынке Детройта после ухода CBS в течение нескольких месяцев была напряженной. Mission Broadcasting , компания, заключившая контракт с Nexstar на операционное обслуживание своих станций, согласилась приобрести WADL у Adell Broadcasting Corporation в рамках сделки, которая предусматривала, что Nexstar будет выполнять многие из своих операционных функций. Кроме того, WADL стала новым филиалом CW в Детройте, пока сделка находилась на рассмотрении. Приобретение застопорилось в FCC из-за возражений по поводу отношений между Mission и Nexstar. В результате Adell Broadcasting удалила программы CW со станции 30 октября 2023 года, программы сети снова появились на принадлежащем Скриппсу WMYD 13 ноября 2023 года. Приобретение WADL компанией Mission было отменено в мае 2024 года, несмотря на то, что покупка была одобрен FCC месяцем ранее.

19 апреля 2024 года Nexstar объявила, что CW не будет продлевать свое сотрудничество с семью станциями, принадлежащими компании EW Scripps — в Норфолке , Лафайете , Детройте , Майами , Тусоне , Корпус-Кристи и Сан-Луис-Обиспо — которые все еще обслуживают сеть. . Одновременно Nexstar объявила, что CW перейдет на свои собственные станции в Норфолке и Лафайете с 1 сентября 2024 года; этот шаг также положит конец кратковременному сотрудничеству WMYD с сетью. 1 мая 2024 года было объявлено, что CW вернется на свою первоначальную дочернюю станцию ​​в Чикаго, WGN-TV (Канал 9), начиная с 1 сентября 2024 года.

Сопутствующие услуги

Услуги видео по запросу

CW предоставляет доступ к видео по запросу для отложенного просмотра полных эпизодов сетевых программ с помощью различных средств, в том числе через свой веб-сайт CWTV.com и свои мобильные приложения для устройств iOS и Android (с потоковой передачей программ через Wi-Fi и сотовые сети). , традиционная услуга VOD – CW on Demand – которая доступна у большинства традиционных провайдеров кабельного и IPTV, а также через контент-контракты с Hulu , iTunes и Netflix .

В январе 2007 года CW начал транслировать полнометражные выпуски нескольких своих программ на сайте CWTV.com. Самые последние выпуски шоу сети обычно доступны в приложении CW и CW on Demand на следующий день после их первоначальной трансляции. Из-за ограничений, налагаемых соглашением с потоковым сервисом, потоковая передача самого последнего эпизода любой программы CW на Hulu ограничена до восьми дней после их первоначальной трансляции, чтобы стимулировать прямую трансляцию или ту же неделю (как через DVR , так и по кабелю). -по требованию) просмотр с потоковой передачей на следующий день на любой из служб, доступной только подписчикам службы подписки Hulu. Ранее CW ввел трехдневную задержку после первоначальной даты выхода эпизода, прежде чем сделать свои программы доступными на своем веб-сайте и через службу подписки Hulu (тогда известную как Hulu Plus). Однако изменения, внесенные сетью 15 марта 2012 года с целью уменьшения нарушений авторских прав на ее программный контент посредством незаконной потоковой передачи и загрузки интернет-платформ, привели к тому, что эта задержка сократилась до восьми часов после первоначального выхода программы в эфир через обе службы. В октябре 2011 года сеть заключила соглашения о цифровой дистрибуции со стриминговыми сервисами Netflix и Hulu. Четырехлетнее соглашение с Netflix позволило его клиентам мгновенно просмотреть более 700 часов предыдущих сезонов текущего сериала CW по сценарию, в то время как Hulu подписала пятилетнее соглашение, предоставляющее потоковому сайту доступ к контенту на следующий день от четырех из пять основных сетей (за исключением дочерней сети CW CBS). Сделка с Netflix оценивалась в 1 миллиард долларов, обеспечив столь необходимый спасательный круг для убыточной сети CW и укрепив ее будущее как ценный актив для тогдашних совладельцев CBS и Warner Bros. Соглашение с Netflix было продлено в 2016 году и обновлено, чтобы позволить потоковому сервису предоставлять целые сезоны шоу CW через неделю после их выхода в эфир. На данный момент сделка с Hulu была расторгнута. В 2019 году CW и Netflix решили не продлевать сделку. Вместо этого соответствующие студии шоу CW будут продавать стриминговым сервисам индивидуально. Начиная с 2020 года стриминговый сервис WarnerMedia HBO Max (позже переименованный в Max под названием Warner Bros. Discovery) станет эксклюзивным домом для потоковой передачи шоу CW, созданных Warners.

24 октября 2012 года CW заключила свою первую сделку по распространению видео по запросу с провайдером платного телевидения посредством соглашения с Comcast , которое позволяет клиентам смотреть четыре последних эпизода шоу сети в прайм-тайм на канале провайдера кабельного телевидения . Служба Xfinity On Demand, а также контент эпизодов на следующий день. CW On Demand, доступный подписчикам без дополнительной оплаты, дебютировал в системах Comcast Xfinity по всей стране 25 октября 2012 года.

Канал высокой четкости

Главный канал CW передается в 1080i формате высокой четкости с объемным звуком 5.1 . Вся передача программ сети перешла в этот формат в июне 2012 года, при этом линейка каналов в прайм-тайм транслируется в HD с марта 2012 года (когда «Следующая топ-модель Америки» стала последней программой CW, преобразованной в этот формат), за исключением некоторых специальные выпуски, выпущенные до этого момента (например, «Бабушку сбил олень» , праздничный выпуск, перенесенный в сеть из Всемирного банка) и избранные презентации фильмов. Субботний утренний блок E/I канала One Magnificent Morning также транслируется в формате HD, а последняя программа SD, двухсезонное дневное ток-шоу «Шоу Роберта Ирвина», преобразуется в формат своего второго и последнего сезона в сентябре 2017 года ( и, в свою очередь, положить конец эпохе стандартного разрешения вещательного телевидения США).

Сеть доступна в формате HD на большинстве своих полнофункциональных филиалов, в то время как доступность контента высокой четкости на филиалах только для подканалов или только на кабельном телевидении зависит от рынка; в некоторых из этих случаев эфирный сигнал доступен только в стандартном разрешении ( широкоэкранный сигнал 16:9 , передаваемый в формате 480i SD, отображается на некоторых эфирных филиалах для удовлетворения минимальных требований к представлению), при этом станция, предлагающая эксклюзивный канал высокой четкости для поставщиков платного телевидения. Некоторые филиалы передают программы CW в формате 720p HD по техническим соображениям, если сеть транслируется по цифровому наземному подканалу станции, связанной с другой основной сетью, или если филиал CW основного канала передает более одного подканала. С июня 2012 года канал CW Plus также передается в формате HD, и сеть попросила филиалы транслировать его в высоком разрешении, где это возможно. Поскольку 24 сентября 2018 года CBS начала использовать кадрирование 16:9 для всей своей графики, CW стала последней крупной сетью, которая продолжала использовать Кадрирование всей графики 4:3 , а затем в августе 2020 года они перешли на кадрирование 16:9 для всей графики.

CW семя

CW Seed (первоначально называвшаяся CWD или CW Digital Studio ) — это производственное подразделение, предоставляющее оригинальный контент, созданный исключительно для цифровых платформ, ориентированных на анимацию, игровые шоу , комедию и цифровых личностей. CW Seed, ранее существовавший как раздел на главном веб-сайте CW, в 2013 году был выделен в отдельный домен как платформа потокового вещания. Бесплатное медиа-приложение стало доступно на нескольких устройствах , включая Roku и Amazon Fire TV .

CW Seed продюсировал различные веб-сериалы, в том числе Vixen , Freedom Fighters: The Ray и Constantine: City of Demons . 8 января 2020 года CW Seed приобрела права на потоковую трансляцию 14 сериалов в США у BBC Studios . В сентябре 2020 года на платформу было добавлено более 300 часов программ, дополнительные сезоны для существующих шоу и новые сериалы, такие как «90210» , «Пропавшая девушка» , «Никита » и «XIII: Заговор» . Приложение и веб-сайт CW Seed были повторно включены в состав CW в апреле 2022 года.

Дальнейшее чтение

• Лауш, Кайти Адэр (2013), Нишевая сеть: пол, жанр и бренд CW , данные получены 27 января 2017 г.

Внешние ссылки

• Официальный сайт (сайт доступен только из США)